Listening for Opps on Twitter

Listening for opportunities
on twitter
from the annals of @AdBroad

The four stages of twitter:
as diagnosed by @ jasonhiner
true twitter tales from @Adbroad

1. Incredulity

Futureman,
courtesy Dave Wilkie,
@jetpacks

2. Aha!

3. Hey, I’ve got something to post!

4. Thinking in 140 characters

Your brand is being defined by what others are saying about it
14 % consumers trust recommendations from ads; 78% trust recs from friends

(or not saying about it) on multiple channels you can’t control

Business reputations that take years and millions of dollars to build can now be undone by a single tweet.

That’s why it’s so important to listen

Brand benefits of listening:

Discover evangelists who can rally crowds for you.

Increase brand equity by building reputation for being attentive.

Take advantage of unique opportunities to promote.

Do real time research.

There are lots of ways to search twitter.

Start with search.twitter.com

Google search tools

It matters less which tool you use, matters that you use one (or more)

What to search for:
• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.

Don’t hide from bad news

Turn lemons

into lemonade

in customized flavors

The first tweet is the hardest

But it’s okay if your first post isn’t exactly right.

Have patience. Social media takes time. Like any relationship.

helen klein ross
@AdBroad
helenkleinross@gmail.com

Listening for Opps on Twitter

by Helen Klein Ross on Sep 30, 2009

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Listening for Opps on Twitter — Presentation Transcript