The future of entertainment: outside the box according to @BettyDraper

Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com

and on social media channels where their audience live brandfictionfactory.com

remaining in character and in action contiguous with plot development on show. brandfictionfactory.com

T hey’ll blahg… brandfictionfactory.com

chat… brandfictionfactory.com

and party, not only with each other but fans brandfictionfactory.com

Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com

increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com

and attracting new audience among potential fans. brandfictionfactory.com

The payoff deepens audience engagement with show builds new audience goodwill for brand keeps show alive between episodes, seasons provides deeper profiles of most ardent supporters (stats of great interest to advertisers who no longer settle for age, income demo) brandfictionfactory.com

deepens audience engagement with show

builds new audience

goodwill for brand

keeps show alive between episodes, seasons

provides deeper profiles of most ardent supporters (stats of great interest to advertisers who no longer settle for age, income demo)

Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com

We prepared the venue brandfictionfactory.com

set the stage brandfictionfactory.com

“ sold” tickets brandfictionfactory.com

which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com

and allowed us to collect names and email of the most ardent fans brandfictionfactory.com

We promoted event via tweets & blog brandfictionfactory.com

As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com

Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com

The audience had as much fun as we did. brandfictionfactory.com

What if Mad Men on Twitter were affiliated with the show? contests “ What do you want your fave Mad Man to say?” best140-character post used in a future script send a scan of your 60’s portrait to be framed and used on set brandfictionfactory.com

contests

“ What do you want your fave Mad Man to say?” best140-character post used in a future script

send a scan of your 60’s portrait to be framed and used on set

Unexploited potential: product placement brandfictionfactory.com

to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com