Future of Entertainment: Outside the Box

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    Future of Entertainment: Outside the Box - Presentation Transcript

    1. The future of entertainment: outside the box according to @BettyDraper
    2. Popular TV characters will lead parallel lives in the twitterverse… brandfictionfactory.com
    3. and on social media channels where their audience live brandfictionfactory.com
    4. remaining in character and in action contiguous with plot development on show. brandfictionfactory.com
    5. T hey’ll blahg… brandfictionfactory.com
    6. chat… brandfictionfactory.com
    7. and party, not only with each other but fans brandfictionfactory.com
    8. Allowing fans to bond more deeply with their favorite characters… brandfictionfactory.com
    9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com
    10. and attracting new audience among potential fans. brandfictionfactory.com
    11. The payoff
      • deepens audience engagement with show
      • builds new audience
      • goodwill for brand
      • keeps show alive between episodes, seasons
      • provides deeper profiles of most ardent supporters (stats of great interest to advertisers who no longer settle for age, income demo)
      brandfictionfactory.com
    12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.” brandfictionfactory.com
    13. We prepared the venue brandfictionfactory.com
    14. set the stage brandfictionfactory.com
    15. “ sold” tickets brandfictionfactory.com
    16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com
    17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com
    18. We promoted event via tweets & blog brandfictionfactory.com
    19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com
    20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com
    21. The audience had as much fun as we did. brandfictionfactory.com
    22. What if Mad Men on Twitter were affiliated with the show?
      • contests
        • “ What do you want your fave Mad Man to say?” best140-character post used in a future script
        • send a scan of your 60’s portrait to be framed and used on set
      brandfictionfactory.com
    23. Unexploited potential: product placement brandfictionfactory.com
    24. to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com

    + Helen Klein RossHelen Klein Ross, 1 month ago

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