Developing a Social Media Strategy


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Steps to developing a social media strategy

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Developing a Social Media Strategy

  1. 1. Developing a Successful Social Media Strategy Helenick Internet Marketing Consultants
  2. 2. Your Audience <ul><ul><li>Know your audience. </li></ul></ul><ul><ul><li>Deliver the proper message based on your customers.   </li></ul></ul><ul><ul><ul><li>Monitor and listen to what your customers have been saying about you. </li></ul></ul></ul><ul><ul><ul><li>Be prepared to interact contribute to the conversations on a personal level. </li></ul></ul></ul><ul><ul><li>Social media is about conversations between people, not companies. </li></ul></ul><ul><ul><li>Ensure you’re establishing your presence in the space where your audience can be found. </li></ul></ul>
  3. 3. Define Your Goals <ul><ul><li>Communicate your goals to the team. </li></ul></ul><ul><ul><li>Make sure the goals are realistic, measurable and attainable. For example: </li></ul></ul><ul><ul><ul><li>Increase lead conversation by 15% </li></ul></ul></ul><ul><ul><ul><li>Increase qualified leads by 25% </li></ul></ul></ul><ul><ul><ul><li>Increase brand awareness by 20% </li></ul></ul></ul><ul><ul><li>Build your campaign around those goals. </li></ul></ul><ul><ul><li>Build a strategy designed to help you achieve these specific objectives. </li></ul></ul><ul><ul><li>Measure your results regularly to make sure you’re on track. If not, adjust your campaign. </li></ul></ul>
  4. 4. Time and Resource Commitment <ul><ul><li>Establish the right resources to implement the strategy. </li></ul></ul><ul><ul><li>Social media is about real-time response and interaction. </li></ul></ul><ul><ul><li>Maintaining accounts properly considerable time and dedication. </li></ul></ul><ul><ul><ul><li>Train staff, use an existing employee or hire. </li></ul></ul></ul><ul><ul><ul><li>Consider out-sourcing if budget or resources do not allow running in-house. </li></ul></ul></ul>
  5. 5. Sync with Current Marketing Plan <ul><ul><li>Social media campaign should sync with existing marketing plan. </li></ul></ul><ul><ul><li>Delivering the same message across all channels. </li></ul></ul><ul><ul><li>Social Media should not be a stand alone marketing vehicle. </li></ul></ul><ul><ul><li>Incorporate your strategy with what you’re currently doing and that includes your existing web page. </li></ul></ul>
  6. 6. Have Conversations <ul><ul><li>Engage in conversations with your audience, don’t just tell them how great you are. </li></ul></ul><ul><ul><li>Do not be a constant self-promoter. Speak with them – not at them. </li></ul></ul><ul><ul><ul><li>This is your opportunity to talk directly with your customers. </li></ul></ul></ul><ul><ul><ul><li>Find out what they’re saying about you and what they want and expect from you. </li></ul></ul></ul><ul><ul><ul><li>If they say how great you are, thank them. </li></ul></ul></ul><ul><ul><li>If they say something negative, address it – immediately! </li></ul></ul><ul><ul><li>Build relationships on a personal level. </li></ul></ul>
  7. 7. Maintain your Campaign <ul><ul><li>  Don’t let it slack. Stay current with managing the campaign. </li></ul></ul><ul><ul><li>Give your customers something new to read, engage in, or be a part of. </li></ul></ul><ul><ul><li>Keep them involved and wanting to come back for more. </li></ul></ul><ul><ul><li>Don’t walk away from the conversation. Stay engaged. </li></ul></ul>
  8. 8. Measure and Monitor <ul><li>Pick your main areas of focus and check them constantly to measure the campaign’s success and ROI. For example: </li></ul><ul><ul><li>Lead conversion: What percentage of leads converted to sales and at what cost </li></ul></ul><ul><ul><li>Lead Generation: How many qualified leads can be traced back to your Social Media efforts </li></ul></ul><ul><ul><li>Brand awareness: How much of your business is now repeat business </li></ul></ul>
  9. 9. Check Your Progress <ul><li>Stay on top of how your efforts. </li></ul><ul><li>Check your progress. If it’s not broken, certainly don’t fix it. </li></ul><ul><li>Be ready to adjust it accordingly to make sure you’re meeting your goals. </li></ul>