This presentation was given to the attendees of the 'supporting volunteers day' 2011 at billingshurst village hall 15th Feb 2011

1. Using social media to support and recruit volunteers Helen Goss, SCIP Social Media Consultant presentation developed by scip.org.uk and ICTchampions.org.uk 2011

3. Context

4. Who uses the internet? Staff Volunteers Trustees Funders Partners Peer Group Suppliers Beneficiaries/service users Community

5. How is the internet used? USERS 38.3 million (approx 60%) adults were Internet users in 2010 30.1 million adults in the UK (approx 50%) accessed the Internet every day or almost every day in 2010 (Doubled since 2006) NON USERS Adults who never accessed the Internet decreased to 9.2 million 2010 (approx 15%), from 10.2 million in 2009. Of the elderly (16% of the population) 60% of those aged 65 and over had never accessed the Internet, compared with just 1 per cent of those aged 16 to 24. However that means 40% of the elderly do access the internet. USE OF THE INTERNET Watching TV online along with Social networking are popular activities on the internet, with 43% of Internet users posting messages to social networking sites or chat sites, blogs etc. Social networking most popular among 16 to 24 with 75 per cent posting messages 31% of Internet users aged 45 to 54 have posted messages WHY NO ACCESS? Most common response was that “they didn’t need it”, at 39%, followed by “a lack of skills prevented them from having the Internet” 21% Office of national statistics February 2011

6. Third Sector use of the internetIn order of popularity; fundraising and other research purchasing goods and services online membership or subscriptions remote access e-learning social networking blogging VoIP / Skype – internet telephone calls nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

7. What is social media?

8. Social Media and Web 2.0 Web 1.0 1990s Websites One-way Online reflecting offline Advertising Shopping Web 2.0 2000s Networks + community Interactive New ways of doing things Conversation PR Transparency

9. What is Social Media? Interactive Multi-functional Fashionable Dynamic People Voice Media Social spaces Online community Networks Video Audio Pictures Words

10. Jargon Podcasting Blogs Video-sharing Microblogging Social Networking Social Bookmarking Document-sharing Video Conferencing Facebook LinkedIn Twitter Ning Wordpress Youtube Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards

11. Who is Using Social Media? Young People Older People Wealthy People Poor People People With Disabilities Geographic Communities Communities of Interest Government Business Individuals Your Colleagues Your Volunteers Your Friends Your Family Your Funders Your Partners Your Customers Your Competitors Your Suppliers

14. Who can we hear?

15. Are you listening to sellers?

16. Or listening to buyers?

17. Where do I start? Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine

18. How long does it take?

20. Find out what your volunteers are using

22. Thankyou

23. Start with where you are now Fundraising/Marketing goals Current communications and audiences Include questions about how the internet could help in your planning meetings Ask colleagues, clients, peers, family, friends

25. Google to see who’s doing what, who follows who, etc

27. Build a schedule Daily: listen and respond Weekly: tidy your website and measure activity Monthly: publish content, review and improve Quarterly: planning

29. www.ictchampions.org.uk/downloads

30. Beth Kanter

31. www.bethkanter.org

32. Me and My Web Shadow