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Social media to recruit and support volunteers

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This presentation was given to the attendees of the 'supporting volunteers day' 2011 at billingshurst village hall 15th Feb 2011

This presentation was given to the attendees of the 'supporting volunteers day' 2011 at billingshurst village hall 15th Feb 2011

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Transcript

  • 1. Using social media to support and recruit volunteers
    Helen Goss, SCIP
    Social Media Consultant
    presentation developed by scip.org.uk and ICTchampions.org.uk 2011
  • 2. About me
    SCIP
    • Social Media Consultant for the Community and Voluntary Sector
    Freelance
    • Web Design/Development, Training, Projects and Creative Education
  • About This Session
    What is Social Media
    What is it for?
    How does it work?
    Suggested next steps
    Your questions
    Developing a presence on Facebook and Twitter
    Developing a following on social networking sites
    Developing online support networks
    Effective communication on social networking sites
  • 3. Context
  • 4. Who uses the internet?
    Staff
    Volunteers
    Trustees
    Funders
    Partners
    Peer Group
    Suppliers
    Beneficiaries/service users
    Community
  • 5. How is the internet used?
    USERS
    38.3 million (approx 60%) adults were Internet users in 2010
    30.1 million adults in the UK (approx 50%) accessed the Internet every day or almost every day in 2010 (Doubled since 2006)
    NON USERS
    Adults who never accessed the Internet decreased to 9.2 million 2010 (approx 15%), from 10.2 million in 2009.
    Of the elderly (16% of the population) 60% of those aged 65 and over had never accessed the Internet, compared with just 1 per cent of those aged 16 to 24. However that means 40% of the elderly do access the internet.
    USE OF THE INTERNET
    Watching TV online along with Social networking are popular activities on the internet, with 43% of Internet users posting messages to social networking sites or chat sites, blogs etc.
    Social networking most popular among 16 to 24 with 75 per cent posting messages
    31% of Internet users aged 45 to 54 have posted messages
    WHY NO ACCESS?
    Most common response was that “they didn’t need it”, at 39%, followed by “a lack of skills prevented them from having the Internet” 21%
    Office of national statistics February 2011
  • 6. Third Sector use of the internetIn order of popularity;
    fundraising and other research
    purchasing goods and services
    online membership or subscriptions
    remote access
    e-learning
    social networking
    blogging
    VoIP / Skype – internet telephone calls
    nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
  • 7. What is social media?
  • 8. Social Media and Web 2.0
    Web 1.0
    1990s
    Websites
    One-way
    Online reflecting offline
    Advertising
    Shopping
    Web 2.0
    2000s
    Networks + community
    Interactive
    New ways of doing things
    Conversation
    PR
    Transparency
  • 9. What is Social Media?
    Interactive
    Multi-functional
    Fashionable
    Dynamic
    People
    Voice
    Media
    Social spaces
    Online community
    Networks
    Video
    Audio
    Pictures
    Words
  • 10. Jargon
    Podcasting
    Blogs
    Video-sharing
    Microblogging
    Social Networking
    Social Bookmarking
    Document-sharing
    Video Conferencing
    Facebook
    LinkedIn
    Twitter
    Ning
    Wordpress
    Youtube
    Yammer
    Slideshare
    SurveyMonkey
    Wikis
    Email forums
    Bulletin boards
  • 11. Who is Using Social Media?
    Young People
    Older People
    Wealthy People
    Poor People
    People With Disabilities
    Geographic Communities
    Communities of Interest
    Government
    Business
    Individuals
    Your Colleagues
    Your Volunteers
    Your Friends
    Your Family
    Your Funders
    Your Partners
    Your Customers
    Your Competitors
    Your Suppliers
  • 12. What is social media for?
    Fundraising
    Communications
    Information
    Collaboration
    Productivity
    Interaction
    Branding
    Development
    Trust
    • Generating Income
    • 13. Delivering Better Services
  • get involved
    try searching in your organisations subject area
    see who is getting involved
    listen to what people are saying
    use what people are doing already to add content to your site
  • 14. Who can we hear?
  • 15. Are you listening to sellers?
  • 16. Or listening to buyers?
  • 17. Where do I start?
    Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine
  • 18. How long does it take?
  • 19. Exercise
    Your volunteer
    • Create a profile of your volunteers
    • 20. Find out what your volunteers are using
    • 21. How can you attract them?
  • Exercise
    Example timeline for next campaign
  • 22. Thankyou
  • 23. Start with where you are now
    Fundraising/Marketing goals
    Current communications and audiences
    Include questions about how the internet could help in your planning meetings
    Ask colleagues, clients, peers, family, friends
  • 24. Specific tasks
    List the top ten keywords that are relevant to your work
    • Search Facebook, Twitter and LinkedIn
    • 25. Google to see who’s doing what, who follows who, etc
    • 26. Look at your organisation’s calendar and identify opportunities for activity eg events, milestones
  • Specific tasks
    Measure what you can
    Followers
    Time spent
    Mentions in feedback forms
    Income generated
    Spreadsheet
    Meetings/reporting
  • 27. Build a schedule
    Daily:
    listen and respond
    Weekly:
    tidy your website and measure activity
    Monthly:
    publish content, review and improve
    Quarterly:
    planning
  • 28. Useful Guides
    • Guide to Social Media Planning
    • 29. www.ictchampions.org.uk/downloads
    • 30. Beth Kanter
    • 31. www.bethkanter.org
    • 32. Me and My Web Shadow
    • 33. http://amzn.to/9paTvZ
  • Thank you
    This workshop is based on the work of:
    Visit the Regional ICT Champions website at
    www.ictchampions.org.uk

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