Social media to recruit and support volunteers


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This presentation was given to the attendees of the 'supporting volunteers day' 2011 at billingshurst village hall 15th Feb 2011

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Social media to recruit and support volunteers

  1. 1. Using social media to support and recruit volunteers <br />Helen Goss, SCIP<br />Social Media Consultant<br />presentation developed by and 2011<br />
  2. 2. About me<br />SCIP<br /><ul><li>Social Media Consultant for the Community and Voluntary Sector</li></ul>Freelance<br /><ul><li>Web Design/Development, Training, Projects and Creative Education</li></li></ul><li>About This Session<br />What is Social Media<br />What is it for?<br />How does it work?<br />Suggested next steps<br />Your questions<br />Developing a presence on Facebook and Twitter<br />Developing a following on social networking sites<br />Developing online support networks<br />Effective communication on social networking sites<br />
  3. 3. Context<br />
  4. 4. Who uses the internet?<br />Staff<br />Volunteers<br />Trustees<br />Funders<br />Partners<br />Peer Group<br />Suppliers<br />Beneficiaries/service users<br />Community<br />
  5. 5. How is the internet used?<br />USERS<br />38.3 million (approx 60%) adults were Internet users in 2010<br />30.1 million adults in the UK (approx 50%) accessed the Internet every day or almost every day in 2010 (Doubled since 2006)<br />NON USERS<br />Adults who never accessed the Internet decreased to 9.2 million 2010 (approx 15%), from 10.2 million in 2009. <br />Of the elderly (16% of the population) 60% of those aged 65 and over had never accessed the Internet, compared with just 1 per cent of those aged 16 to 24. However that means 40% of the elderly do access the internet.<br />USE OF THE INTERNET<br />Watching TV online along with Social networking are popular activities on the internet, with 43% of Internet users posting messages to social networking sites or chat sites, blogs etc. <br />Social networking most popular among 16 to 24 with 75 per cent posting messages<br />31% of Internet users aged 45 to 54 have posted messages<br />WHY NO ACCESS?<br />Most common response was that “they didn’t need it”, at 39%, followed by “a lack of skills prevented them from having the Internet” 21% <br />Office of national statistics February 2011<br />
  6. 6. Third Sector use of the internetIn order of popularity;<br />fundraising and other research <br />purchasing goods and services <br />online membership or subscriptions<br />remote access <br />e-learning <br />social networking <br />blogging<br />VoIP / Skype – internet telephone calls <br />nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover<br />
  7. 7. What is social media?<br />
  8. 8. Social Media and Web 2.0<br />Web 1.0<br />1990s<br />Websites<br />One-way<br />Online reflecting offline<br />Advertising<br />Shopping<br />Web 2.0<br />2000s<br />Networks + community<br />Interactive<br />New ways of doing things<br />Conversation<br />PR<br />Transparency<br />
  9. 9. What is Social Media?<br />Interactive<br />Multi-functional<br />Fashionable<br />Dynamic<br />People<br />Voice<br />Media<br />Social spaces<br />Online community<br />Networks<br />Video<br />Audio<br />Pictures<br />Words<br />
  10. 10. Jargon<br />Podcasting<br />Blogs<br />Video-sharing<br />Microblogging <br />Social Networking<br />Social Bookmarking<br />Document-sharing<br />Video Conferencing<br />Facebook<br />LinkedIn<br />Twitter<br />Ning<br />Wordpress<br />Youtube<br />Yammer<br />Slideshare<br />SurveyMonkey<br />Wikis<br />Email forums<br />Bulletin boards<br />
  11. 11. Who is Using Social Media?<br />Young People<br />Older People<br />Wealthy People<br />Poor People<br />People With Disabilities<br />Geographic Communities<br />Communities of Interest<br />Government<br />Business<br />Individuals<br />Your Colleagues<br />Your Volunteers<br />Your Friends<br />Your Family<br />Your Funders<br />Your Partners<br />Your Customers<br />Your Competitors<br />Your Suppliers<br />
  12. 12. What is social media for?<br />Fundraising<br />Communications<br />Information<br />Collaboration<br />Productivity<br />Interaction<br />Branding<br />Development<br />Trust<br /><ul><li>Generating Income
  13. 13. Delivering Better Services</li></li></ul><li>get involved<br />try searching in your organisations subject area<br />see who is getting involved<br />listen to what people are saying<br />use what people are doing already to add content to your site<br />
  14. 14. Who can we hear?<br />
  15. 15. Are you listening to sellers?<br />
  16. 16. Or listening to buyers?<br />
  17. 17. Where do I start?<br />Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine<br />
  18. 18. How long does it take?<br />
  19. 19. Exercise<br />Your volunteer<br /><ul><li>Create a profile of your volunteers
  20. 20. Find out what your volunteers are using
  21. 21. How can you attract them?</li></li></ul><li>Exercise<br />Example timeline for next campaign<br />
  22. 22. Thankyou<br />
  23. 23. Start with where you are now<br />Fundraising/Marketing goals<br />Current communications and audiences<br />Include questions about how the internet could help in your planning meetings<br />Ask colleagues, clients, peers, family, friends<br />
  24. 24. Specific tasks<br />List the top ten keywords that are relevant to your work<br /><ul><li>Search Facebook, Twitter and LinkedIn
  25. 25. Google to see who’s doing what, who follows who, etc
  26. 26. Look at your organisation’s calendar and identify opportunities for activity eg events, milestones</li></li></ul><li>Specific tasks<br />Measure what you can<br />Followers<br />Time spent<br />Mentions in feedback forms<br />Income generated<br />Spreadsheet<br />Meetings/reporting<br />
  27. 27. Build a schedule<br />Daily: <br />listen and respond<br />Weekly: <br />tidy your website and measure activity<br />Monthly: <br />publish content, review and improve<br />Quarterly: <br />planning<br />
  28. 28. Useful Guides<br /><ul><li>Guide to Social Media Planning
  29. 29.
  30. 30. Beth Kanter
  31. 31.
  32. 32. Me and My Web Shadow
  33. 33.</li></li></ul><li>Thank you<br />This workshop is based on the work of:<br /> Visit the Regional ICT Champions website at<br /><br />