Become case

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Become case

  1. 1. Become.com: A Product Specialist Presentation Helen Do 4/21/2010
  2. 2. Scenario 1A: Baby Cribs Query The Scope: determine 5 web pages that should be displayed as the top 5 research search results on Become.com The Research • Assigning categories: • Product Review • Buying Guide • Discussion Forum • Product Details • Determine site popularity using Alexa pagerank, Google Adwords and keyword density generator (ongsono.com) • Add value to attributes: personally att 1 att 2 att 3 att 4 pts browse through the page content and time frame key word inclusion pagerank level of detail within 6 mnths high high high 2 score 1 year mid mid mid 1 • Total the score longer low low low 0
  3. 3. Scenario 1A: Baby Cribs Query The Results: 1. http://www.babycenter.com/0_how-to-buy-a-crib_432.bc 2. http://babyproducts.about.com/od/sleepbedding/bb/BBCrib.htm 3. http://products.howstuffworks.com/crib-reviews.htm 4. http://www.simplybabyfurniture.com/ideas-advice.html 5. http://www.babyzone.com/shopping/gear_furniture/article/crib- buying-guide
  4. 4. Scenario 1B: ProForm Treadmill Query The Scope: determine 5 web pages that should be displayed as the top 5 research search results on Become.com The Research • Assigning categories: • Product Review • Buying Guide • Discussion Forum • Product Details • Determine site popularity using Alexa pagerank, Google Adwords and keyword density generator (ongsono.com) • Add value to attributes: personally att 1 att 2 att 3 att 4 pts browse through the page content and time frame key word inclusion pagerank level of detail within 6 mnths high high high 2 score 1 year mid mid mid 1 • Total the score longer low low low 0
  5. 5. Scenario 1B: ProForm Treadmill Query The Results: 1. http://www.dickssportinggoods.com/product/index.jsp?productId=3 248880 2. http://www.proform.com/wcsstore/ProForm/StoreInfoArea/pop_Buy ersGuideTreadmill.html 3. http://www.treadmill-ratings-reviews.com/brand/pro.htm 4. http://www.treadmilltips.com/proform-treadmills.html 5. http://www.proform.com/webapp/wcs/stores/servlet/ReviewAllDispl ayView?langId=- 1&storeId=14201&catalogId=16002&categoryId=58509&productId=1 03353&pageNum=1
  6. 6. Scenario 2A: Joe, HP and Become.com The Scope: Joe is looking to buy a new Hewlett Packard computer screen, he has come to Become to find what he is looking for. Using the site features such as color search, price filters, etc., find the ideal page Joe should land on when searching for his item Determine factors: • He seek out Become.com, he has the intent to purchase • Joe knows his brand • Joe know his product category • There’s low attribute to color variation for the monitor (it’s either black or white finish) • He doesn’t have a set monitor model in mind means he’s open to a pricing range • Maybe he wants to see what others are saying about his choice too
  7. 7. Scenario 2A: Joe, HP and Become.com This is where he should be before making his $400 purchase – click here
  8. 8. Scenario 2B: Joe and user experience The scope: what features or applications can help Become.com optimize the shopping experience for users. Easy to access: “Now available for download to your iPhone or Blackberry or Droid.” Welcome mobile ads! • Ebay • Redbox • Pricegrabber.com Easy to view choices: “file- browsing concept” • Pricegrabber.com • Ebay Anything else? How about a Become.com brand?
  9. 9. Q&A Thank you for your time!

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