What’s yourSocial Media Strategy?
Heads up1.Part 1:• What is Social Media?• Why bother?• Some local examples1.Part 2:• Where do I start?
What isSocial Media?
Socialas in socialising, chatting, making friends, sharing,      recommending or just keeping in touch
We love to talk
Meeting other businesses
Referrals andRecommendations
Mediaas in various types and formats
AudienceVaries depending on which channel
Why do we need to use it?Only 14% of your customers trust advertsBut more than 78% of consumers trust peer            reco...
Why do people buy from you?        Know         Like         Trust
What are the advantages?•   Build rapport•   Great for PR•   Continuous marketing presence•   Selective marketing•   Cost ...
Local businesses  booming with  social media
LinkedInEasier for your clients to find online
LinkedIn great for…• Getting found online• Building your own business network• Getting more leads• Contacting specific peo...
FacebookGet people talking about you
FacebookGet people talking about you
Facebook great for…• Attracting more leads• Building an online community• Sharing something funny• Sharing photo’s
TwitterIntroduce yourself and build rapport…
Twitter great for…• Sending & receiving recent news•  Joining in conversations•  Keeping in touch & talking to your  netwo...
YouTube – Astute Graphics       Worldwide sales team   Demonstrate your product for free
YouTube great for…• Showing people how to do stuff•  Creating amusing content to raise  your profile•  Demonstrating your ...
TripAdvisor Attract more leads
TripAdvisorCustomer Recommendations
TripAdvisor great for…• Attract more leads•  Sell your products/services•  Demonstrate your product/service•  Leisure & To...
In summary…        Great for attracting new leads         Building an online following       Raising your online profile e...
How can you start usingsocial media successfully?
Social Media Marketing StrategyObjective – Why do I want to use social media?Connect – Who do you want to attract?Where – ...
Why do I want to use Social Media? •   Attract more leads •   Raise your business profile •   Build an online community • ...
Set your Social Media goals                Exercise 1:   Write down a maximum of 3 goals you areaiming to achieve with you...
Who do I Want to attract?                          Who Name, Industry, Role, Age, Gender, Interests, Education            ...
Know your Audience                Exercise 2:      Think about your favourite customer          or 2 or 3 of your top clie...
Which networks are right for us?           Gender          Age          B2B/B2C          59% Male        35-54          B2...
Where do your audience hang out?              Exercise 3: Prioritise the social media networks that arerelevant to your co...
Who do they like?
Who do they like?
Who do they like? The people and companies your businessesfollow are the ones you need to get noticed by.If they share you...
Who do they like?Celebrities:         TV/Radio Shows:   Magazines:Chris Evans          Top Gear          C&S carLewis Hami...
Who to follow?                Exercise 4: The people and companies your businessesfollow or the ones you need to get notic...
I don’t know what to           post/tweet about! In pairs, write as many different topics that you think theircustomers wo...
What’s your Strategy?Social Media Objective        Target         Type of         How Often                              A...
Takeaway ActionsWhat will you takeaway with you?
Enjoy the talk?        Need more help?Like some free support and advice?
Follow me for free      social media advice…         @helencoldicottwww.coldicottfreelancetraining.com
Upcoming SlideShare
Loading in …5
×

What's your social media strategy

240 views
188 views

Published on

If you haven't got one and are already using social media - Stop!

You could be wasting time, money and creating the wrong impression for your business.

This is a business basics look at where to start, who you should be following, what you should post, when and how often.

If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
240
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Break down the words
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • EG Facebook, Twitter, LinkedIn, Blogs
  • EG Facebook, Twitter, LinkedIn, Blogs
  • What's your social media strategy

    1. 1. What’s yourSocial Media Strategy?
    2. 2. Heads up1.Part 1:• What is Social Media?• Why bother?• Some local examples1.Part 2:• Where do I start?
    3. 3. What isSocial Media?
    4. 4. Socialas in socialising, chatting, making friends, sharing, recommending or just keeping in touch
    5. 5. We love to talk
    6. 6. Meeting other businesses
    7. 7. Referrals andRecommendations
    8. 8. Mediaas in various types and formats
    9. 9. AudienceVaries depending on which channel
    10. 10. Why do we need to use it?Only 14% of your customers trust advertsBut more than 78% of consumers trust peer recommendations
    11. 11. Why do people buy from you? Know Like Trust
    12. 12. What are the advantages?• Build rapport• Great for PR• Continuous marketing presence• Selective marketing• Cost effective (if you’re disciplined)• Show your expertise• Show real recommendations• Customer research• Online presence• Helps improve sales conversion – Know, Like, Trust• Maximise your marketing
    13. 13. Local businesses booming with social media
    14. 14. LinkedInEasier for your clients to find online
    15. 15. LinkedIn great for…• Getting found online• Building your own business network• Getting more leads• Contacting specific people you’d like to work with
    16. 16. FacebookGet people talking about you
    17. 17. FacebookGet people talking about you
    18. 18. Facebook great for…• Attracting more leads• Building an online community• Sharing something funny• Sharing photo’s
    19. 19. TwitterIntroduce yourself and build rapport…
    20. 20. Twitter great for…• Sending & receiving recent news• Joining in conversations• Keeping in touch & talking to your network• Adding a bit of colour/personality to your business
    21. 21. YouTube – Astute Graphics Worldwide sales team Demonstrate your product for free
    22. 22. YouTube great for…• Showing people how to do stuff• Creating amusing content to raise your profile• Demonstrating your products & services
    23. 23. TripAdvisor Attract more leads
    24. 24. TripAdvisorCustomer Recommendations
    25. 25. TripAdvisor great for…• Attract more leads• Sell your products/services• Demonstrate your product/service• Leisure & Tourism industry
    26. 26. In summary… Great for attracting new leads Building an online following Raising your online profile etc… But... Important to use the right channels By focusing on the right channel that youraudience uses your social media efforts will be rewarded!
    27. 27. How can you start usingsocial media successfully?
    28. 28. Social Media Marketing StrategyObjective – Why do I want to use social media?Connect – Who do you want to attract?Where – Which networks are right for us?Update – What information do they need?Engage - How often to engage / comment / respond?Strategy - Amount of time to spend and how often?
    29. 29. Why do I want to use Social Media? • Attract more leads • Raise your business profile • Build an online community • Increase membership • Share information • Sell your products/services • Build your newsletter list • Demonstrate your product/service
    30. 30. Set your Social Media goals Exercise 1: Write down a maximum of 3 goals you areaiming to achieve with your social media strategy
    31. 31. Who do I Want to attract? Who Name, Industry, Role, Age, Gender, Interests, Education What What are their needs? What keeps this person awake?What stops their company growing? What wastes their time? What information do they need? Where – Who do they like/follow? Where are they based? Where do they look for a solution? What do they already know? Who influences them?
    32. 32. Know your Audience Exercise 2: Think about your favourite customer or 2 or 3 of your top clients.In pairs, ask each other the questions to create a character of who you’ll be talking to.
    33. 33. Which networks are right for us? Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 BothBlogs 51% Female 25 – 29 Both - Researchers
    34. 34. Where do your audience hang out? Exercise 3: Prioritise the social media networks that arerelevant to your company, your aims and your audience.Choose your first, second and third priorities.
    35. 35. Who do they like?
    36. 36. Who do they like?
    37. 37. Who do they like? The people and companies your businessesfollow are the ones you need to get noticed by.If they share your content – your audience will see it.
    38. 38. Who do they like?Celebrities: TV/Radio Shows: Magazines:Chris Evans Top Gear C&S carLewis Hamilton Wheeler Dealers Classics MonthlyRichard Pimp my Ride Retro RidesHammond Gadget ShowJeremy ClarksonThe Stig Brands/Shops: Associations:Edd China Triumph Rolls Royce Owners Clubs Beetle Bentley Motors Ford Capri ClassicJag
    39. 39. Who to follow? Exercise 4: The people and companies your businessesfollow or the ones you need to get noticed by.If they share your content – your audience will see it.Write as many down as you can in 5 minutes.
    40. 40. I don’t know what to post/tweet about! In pairs, write as many different topics that you think theircustomers would find useful, advice, tips, interesting facts, amusing, shareable, different media. 5 minutes to think of as many as possible for your partner’s business…
    41. 41. What’s your Strategy?Social Media Objective Target Type of How Often Audience updatesBlog Explain the New business How to… Once a month benefits Time Saving tips…LinkedIn Build our Clients and Post events… Once a day network – new leads New product Keep clients releases… up to date - UpsellFacebook Corporate Photo’s Twice a day Social Responsibility Videos and Events Ask questionsTwitter 2 Scheduled and retweets.
    42. 42. Takeaway ActionsWhat will you takeaway with you?
    43. 43. Enjoy the talk? Need more help?Like some free support and advice?
    44. 44. Follow me for free social media advice… @helencoldicottwww.coldicottfreelancetraining.com

    ×