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Social Media Content Strategy for St Richards Hospice
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Social Media Content Strategy for St Richards Hospice

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  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • EG Facebook, Twitter, LinkedIn, Blogs
  • EG Facebook, Twitter, LinkedIn, Blogs
  • EG Facebook, Twitter, LinkedIn, Blogs
  • Transcript

    • 1. St Richards & Social Media
    • 2. Heads up Part 1: •How much content do you need? •Variety & Balance •How to create the best posts. •Engagement Break Part 2 •Technical Stuff – Q&A •Management
    • 3. How much content do you need?
    • 4. How much info do you need? Facebook = 2 -3 per day 730 - 1095 Twitter = 13 per day 4,745 LinkedIn = 1 week 52 YouTube = Ad hoc/ fortnightly 24 Pinterest = 2 - 3 per day 1000
    • 5. Content Variety & Balance
    • 6. What services does SRH provide? • Medical expertise • Education - staff, volunteers, internal and external. • Nursing care • Psychological support • Spiritual Care • Respiratory Clinic • Renal Clinic • Cardiac Clinic • Parkinson's Disease Clinic • Companionship • Guidance • Reassurance - we're here when you need us • Good quality clothing and furniture! • Counselling & Therapy • Complimentary Therapies
    • 7. Where can you get this information? • Chaplaincy • Family Support • Counsellors • Social Workers • Citizens Advice Bureau • BSSW • Children’s Services • Facilties: • Catering • IT • Admin • Trading Company • 18 different shops • Fundraising • In Patient Unit • Doctors and Medical Team • Day Hospice • Creative Therapies • Physio’s • Occupational Therapists • Complimentary Therapists • Hairdressers • Hospice at Home • Community Nurse Specialists • Community Volunteers • Gardeners • Facilities & Catering • Education Resources Centre
    • 8. Daily Themes Monday HR Tuesday Volunteers Wednesday Fundraising Thank you Thursday Services Friday Weekend Events Saturday Photo’s @ events Sunday Photo’s @ events
    • 9. Shared Content Calendar
    • 10. Monthly Brainstorming Theme Facebook Website/Blog Keywords & Hashtags Action Twitter Join in, sign up, share, sponsor, help, volunteer What will people search for?Searchable Headline & great photo Photo’s, actions. Short & snappy. Ask a question How can I reach a wider audience?
    • 11. Proactive 1. Add Social Media to the SMT agenda 2. Encourage managers to send updates Follow up and give feedback 3. Email reminders?
    • 12. I don’t know what to post/tweet about! In pairs, write as many different topics that you think your audience would find useful, advice, tips, interesting facts, amusing, shareable, different media. 10 minutes to think of as many as possible. Exercise:
    • 13. How to create the best posts?
    • 14. Chat Don’t Broadcast Do Chat…
    • 15. Keep it Simple Do keep it simple Don’t use too many words
    • 16. Keep it light hearted… People look to Facebook for a bit of fun and a chat…
    • 17. Do tell stories…
    • 18. Do say thank you…. To staff, volunteers and fundraisers
    • 19. Do focus on building a community Keep your content varied – quotes, images, photo’s, videos, questions
    • 20. How to create the best posts. In pairs, write a status update for Facebook for the photo. http://www.strichards.org.uk/pedal-power-from-worcester-to-paris And a Tweet about the web link… http://www.strichards.org.uk/Events/wwotyawards Exercise:
    • 21. Engagement
    • 22. How to chat to people Engage Get Noticed Home Make a Keyword List Search Like & Follow Search for people talking about St Richards Hospice & reply or RT What are the relevant topics people might be talking about? Anything worth commenting on, liking or sharing @mention large organisations Relevant organisations
    • 23. Keyword list. In pairs, what are all the relevant topics your potential audience might be talking about? Who can think of the most in 3 minutes? Exercise:
    • 24. Technical Stuff
    • 25. Facebook
    • 26. What are the benefits to St Richards? • Gain support; volunteers, funraisers, donators, end users • Build a community around cancer care • Support patients, families and carers • Thank volunteers, fundraisers and supporters • Great for spreading news stories • Continuous marketing presence • Cost effective (if you’re disciplined) • Show your expertise – the hard work you do • Show real recommendations • Customer research – ask for feedback • Easier to find online • Let new people know your services are available • Maximise your marketing
    • 27. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps
    • 28. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps Or Targeted by Location, Age, Gender, or Language
    • 29. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps
    • 30. Twitter
    • 31. Quick news update… Great for reporting at events…
    • 32. Raise awareness…
    • 33. YouTube… Real, heart felt recommendations & People having fun at events
    • 34. LinkedIn
    • 35. LinkedIn Great for Job Vacancies and involving the local business community…
    • 36. LinkedIn Great for Job Vacancies and involving the local business community…
    • 37. LinkedIn Great for Job Vacancies and involving the local business community…
    • 38. Social Media Management
    • 39. KPI’s New Page Likes Shares Comments/Likes New Followers Retweets Replies/Mentions Subscribers Recommendations Engagement
    • 40. Page Insights Demographics of people who “Like” St Richard’s
    • 41. Page Insights Overview – past seven days
    • 42. Page Insights Demographics of people who “Like” St Richard’s
    • 43. Page Insights Demographics of people who “Like” St Richard’s Reach – Unique people Engaged Users – Unique clicks Talking About – Likes Comments, Shares Virality = Likely to share
    • 44. Page Insights Demographics of people who “Like” St Richard’s
    • 45. How can you do your bit?
    • 46. Get involved… Word of Mouth Marketing! Mous e
    • 47. Facebook Like, Comment and SHARE
    • 48. Twitter Retweet
    • 49. Takeaway Actions What action will you take away and do?
    • 50. Follow me for free social media advice… @helencoldicott www.coldicottfreelancetraining.com
    • 51. Media as in various types and formats
    • 52. Audience Varies depending on which channel
    • 53. How many people use them in the UK? 41 Million 10 Million10 Million 100 Million reviews 2nd largest search engine 200,000
    • 54. 30% of charity supporters inspired by social media
    • 55. 6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%1.
    • 56. Pinterest
    • 57. Pinterest Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 Both Prevention & Education
    • 58. Pinterest Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 Both Create an account & Repin

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