St Richards &
Social Media
Heads up
Part 1:
•How much content do you need?
•Variety & Balance
•How to create the best posts.
•Engagement
Break
Part 2...
How much content
do you need?
How much info do you need?
Facebook = 2 -3 per day 730 - 1095
Twitter = 13 per day 4,745
LinkedIn = 1 week 52
YouTube = Ad...
Content
Variety & Balance
What services does SRH provide?
• Medical expertise
• Education - staff, volunteers, internal and external.
• Nursing care...
Where can you get this information?
• Chaplaincy
• Family Support
• Counsellors
• Social Workers
• Citizens Advice Bureau
...
Daily Themes
Monday HR
Tuesday Volunteers
Wednesday Fundraising Thank you
Thursday Services
Friday Weekend Events
Saturday...
Shared Content Calendar
Monthly Brainstorming
Theme
Facebook
Website/Blog
Keywords &
Hashtags
Action
Twitter
Join in, sign up,
share, sponsor,
hel...
Proactive
1. Add Social Media to the SMT agenda
2. Encourage managers to send
updates
Follow up and give feedback
3. Email...
I don’t know what to
post/tweet about!
In pairs, write as many different topics that you think your
audience would find us...
How to create the
best posts?
Chat
Don’t Broadcast
Do Chat…
Keep it Simple
Do keep it simple
Don’t use too many words
Keep it light hearted…
People look to Facebook for a bit of fun and a chat…
Do tell stories…
Do say thank you….
To staff, volunteers and fundraisers
Do focus on building a community
Keep your content varied – quotes, images, photo’s, videos, questions
How to create the best posts.
In pairs, write a status update for Facebook for the photo.
http://www.strichards.org.uk/ped...
Engagement
How to chat to people
Engage
Get Noticed
Home
Make a
Keyword List
Search
Like & Follow
Search for people
talking about St
...
Keyword list.
In pairs, what are all the relevant topics
your potential audience might be talking about?
Who can think of ...
Technical Stuff
Facebook
What are the benefits to St Richards?
• Gain support; volunteers, funraisers, donators, end users
• Build a community arou...
Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote...
Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote...
Facebook Ad’s or Boost Post?
• Adverts
You can promote:
URL’s
Pages
Places
Events
Apps
• Sponsored Stories
You can promote...
Twitter
Quick news update…
Great for reporting at events…
Raise awareness…
YouTube…
Real, heart felt recommendations
&
People having fun at events
LinkedIn
LinkedIn
Great for Job Vacancies and involving the local business community…
LinkedIn
Great for Job Vacancies and involving the local business community…
LinkedIn
Great for Job Vacancies and involving the local business community…
Social Media
Management
KPI’s
New Page Likes
Shares
Comments/Likes
New Followers
Retweets
Replies/Mentions
Subscribers
Recommendations
Engagement
Page Insights
Demographics of people who “Like” St Richard’s
Page Insights
Overview – past seven days
Page Insights
Demographics of people who “Like” St Richard’s
Page Insights
Demographics of people who “Like” St Richard’s
Reach – Unique people
Engaged Users – Unique clicks
Talking A...
Page Insights
Demographics of people who “Like” St Richard’s
How can you do your bit?
Get involved…
Word of Mouth Marketing!
Mous
e
Facebook
Like, Comment and SHARE
Twitter
Retweet
Takeaway Actions
What action will you take away and do?
Follow me for free
social media advice…
@helencoldicott
www.coldicottfreelancetraining.com
Media
as in various types and formats
Audience
Varies depending on which channel
How many people use
them in the UK?
41 Million 10 Million10 Million
100
Million reviews
2nd
largest
search engine
200,000
30% of charity supporters
inspired by social media
6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline ...
Pinterest
Pinterest
Gender Age B2B/B2C
59% Male 35-54 B2B
52% Female 26-34 Both
58% Female 20-29 B2C
58% Male 18 – 34 Both
Preventio...
Pinterest
Gender Age B2B/B2C
59% Male 35-54 B2B
52% Female 26-34 Both
58% Female 20-29 B2C
58% Male 18 – 34 Both
Create an...
Upcoming SlideShare
Loading in …5
×

Social Media Content Strategy for St Richards Hospice

888 views

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
888
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • Break down the words
  • EG Facebook, Twitter, LinkedIn, Blogs
  • EG Facebook, Twitter, LinkedIn, Blogs
  • EG Facebook, Twitter, LinkedIn, Blogs
  • Social Media Content Strategy for St Richards Hospice

    1. 1. St Richards & Social Media
    2. 2. Heads up Part 1: •How much content do you need? •Variety & Balance •How to create the best posts. •Engagement Break Part 2 •Technical Stuff – Q&A •Management
    3. 3. How much content do you need?
    4. 4. How much info do you need? Facebook = 2 -3 per day 730 - 1095 Twitter = 13 per day 4,745 LinkedIn = 1 week 52 YouTube = Ad hoc/ fortnightly 24 Pinterest = 2 - 3 per day 1000
    5. 5. Content Variety & Balance
    6. 6. What services does SRH provide? • Medical expertise • Education - staff, volunteers, internal and external. • Nursing care • Psychological support • Spiritual Care • Respiratory Clinic • Renal Clinic • Cardiac Clinic • Parkinson's Disease Clinic • Companionship • Guidance • Reassurance - we're here when you need us • Good quality clothing and furniture! • Counselling & Therapy • Complimentary Therapies
    7. 7. Where can you get this information? • Chaplaincy • Family Support • Counsellors • Social Workers • Citizens Advice Bureau • BSSW • Children’s Services • Facilties: • Catering • IT • Admin • Trading Company • 18 different shops • Fundraising • In Patient Unit • Doctors and Medical Team • Day Hospice • Creative Therapies • Physio’s • Occupational Therapists • Complimentary Therapists • Hairdressers • Hospice at Home • Community Nurse Specialists • Community Volunteers • Gardeners • Facilities & Catering • Education Resources Centre
    8. 8. Daily Themes Monday HR Tuesday Volunteers Wednesday Fundraising Thank you Thursday Services Friday Weekend Events Saturday Photo’s @ events Sunday Photo’s @ events
    9. 9. Shared Content Calendar
    10. 10. Monthly Brainstorming Theme Facebook Website/Blog Keywords & Hashtags Action Twitter Join in, sign up, share, sponsor, help, volunteer What will people search for?Searchable Headline & great photo Photo’s, actions. Short & snappy. Ask a question How can I reach a wider audience?
    11. 11. Proactive 1. Add Social Media to the SMT agenda 2. Encourage managers to send updates Follow up and give feedback 3. Email reminders?
    12. 12. I don’t know what to post/tweet about! In pairs, write as many different topics that you think your audience would find useful, advice, tips, interesting facts, amusing, shareable, different media. 10 minutes to think of as many as possible. Exercise:
    13. 13. How to create the best posts?
    14. 14. Chat Don’t Broadcast Do Chat…
    15. 15. Keep it Simple Do keep it simple Don’t use too many words
    16. 16. Keep it light hearted… People look to Facebook for a bit of fun and a chat…
    17. 17. Do tell stories…
    18. 18. Do say thank you…. To staff, volunteers and fundraisers
    19. 19. Do focus on building a community Keep your content varied – quotes, images, photo’s, videos, questions
    20. 20. How to create the best posts. In pairs, write a status update for Facebook for the photo. http://www.strichards.org.uk/pedal-power-from-worcester-to-paris And a Tweet about the web link… http://www.strichards.org.uk/Events/wwotyawards Exercise:
    21. 21. Engagement
    22. 22. How to chat to people Engage Get Noticed Home Make a Keyword List Search Like & Follow Search for people talking about St Richards Hospice & reply or RT What are the relevant topics people might be talking about? Anything worth commenting on, liking or sharing @mention large organisations Relevant organisations
    23. 23. Keyword list. In pairs, what are all the relevant topics your potential audience might be talking about? Who can think of the most in 3 minutes? Exercise:
    24. 24. Technical Stuff
    25. 25. Facebook
    26. 26. What are the benefits to St Richards? • Gain support; volunteers, funraisers, donators, end users • Build a community around cancer care • Support patients, families and carers • Thank volunteers, fundraisers and supporters • Great for spreading news stories • Continuous marketing presence • Cost effective (if you’re disciplined) • Show your expertise – the hard work you do • Show real recommendations • Customer research – ask for feedback • Easier to find online • Let new people know your services are available • Maximise your marketing
    27. 27. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps
    28. 28. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps Or Targeted by Location, Age, Gender, or Language
    29. 29. Facebook Ad’s or Boost Post? • Adverts You can promote: URL’s Pages Places Events Apps • Sponsored Stories You can promote: Status Updates Pages Places Events Apps
    30. 30. Twitter
    31. 31. Quick news update… Great for reporting at events…
    32. 32. Raise awareness…
    33. 33. YouTube… Real, heart felt recommendations & People having fun at events
    34. 34. LinkedIn
    35. 35. LinkedIn Great for Job Vacancies and involving the local business community…
    36. 36. LinkedIn Great for Job Vacancies and involving the local business community…
    37. 37. LinkedIn Great for Job Vacancies and involving the local business community…
    38. 38. Social Media Management
    39. 39. KPI’s New Page Likes Shares Comments/Likes New Followers Retweets Replies/Mentions Subscribers Recommendations Engagement
    40. 40. Page Insights Demographics of people who “Like” St Richard’s
    41. 41. Page Insights Overview – past seven days
    42. 42. Page Insights Demographics of people who “Like” St Richard’s
    43. 43. Page Insights Demographics of people who “Like” St Richard’s Reach – Unique people Engaged Users – Unique clicks Talking About – Likes Comments, Shares Virality = Likely to share
    44. 44. Page Insights Demographics of people who “Like” St Richard’s
    45. 45. How can you do your bit?
    46. 46. Get involved… Word of Mouth Marketing! Mous e
    47. 47. Facebook Like, Comment and SHARE
    48. 48. Twitter Retweet
    49. 49. Takeaway Actions What action will you take away and do?
    50. 50. Follow me for free social media advice… @helencoldicott www.coldicottfreelancetraining.com
    51. 51. Media as in various types and formats
    52. 52. Audience Varies depending on which channel
    53. 53. How many people use them in the UK? 41 Million 10 Million10 Million 100 Million reviews 2nd largest search engine 200,000
    54. 54. 30% of charity supporters inspired by social media
    55. 55. 6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%1.
    56. 56. Pinterest
    57. 57. Pinterest Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 Both Prevention & Education
    58. 58. Pinterest Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 Both Create an account & Repin

    ×