How to use LinkedIn Successfully for Business

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Helen Coldicott Social Media Trainer, Coach and Public Speaker explains how to use LinkedIn Effectively for your Business. How to Stand out, Build a strong network and Attract Great Clients with LinkedIn, from Coldicott Freelance Training

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  • Ask the audience
  • Ask the audience
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • Ask the audience
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • Ask the audience
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • Ask the audience
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • Ask the audience
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • New business
    Running conventional setup for 8 years
    Overhead
    No rent and rates for central office
    Distractions
    Hope to be quieter
    Flexible
    Important for team
    Employ
    Not reliant on talent in Herefordshire
  • Easier for your prospects to find you online
    More content to be found
    As a result...
    Increase sales enquiries
    Another marketing method
    Another way to communicate
    Enhance 2 way customer communication
    Ask for Comments or start discussions
    Get’s people talking about your business
    Improve your website search position
    More inbound links
    Relevant, high quality leadsSelf qualifying, less time cold calling
  • How to use LinkedIn Successfully for Business

    1. 1. How to stand out, Build a strong network & Attract great clients with LinkedIn
    2. 2. What makes a great profile?
    3. 3. Why's it important to have a great profile?
    4. 4. Why's it important? • What do people find when they Google your name? • First impressions count • First step in controlling your identity online • Authoratative resource on your career • Helps you collaborate with others • Higher position in LinkedIn search if 100% complete
    5. 5. How to reach 100%? • Photo - Add a professional photo • Positions - Add your 3 most recent positions • Summary - Make the most of your profile summary • Education - Include all previous qualifications • Recommendations - At least 3 recommendations
    6. 6. Your professional headline Make sure you stand out from the crowd
    7. 7. Your professional headline How you help people and their businesses
    8. 8. Exercise: Your professional headline Explain who you are and what you offer in 120 characters. (16 words or less) How you help people & remember to include keywords
    9. 9. Web pages Links to your landing pages
    10. 10. LinkedIn Summary Work stuff Passions Aims and ambitions Great projects completed recently Personal stuff Links with organisations or teams Hobbies Family / Children
    11. 11. Passionate summary http://www.linkedin.com/in/benkinnaird
    12. 12. Why are recommendations important?
    13. 13. Recommendations
    14. 14. How do we get recommendations?
    15. 15. How to get recommendations? Ask for them! Give to receive Be specific Strike when the iron's hot!
    16. 16. Updates and groups
    17. 17. Status Update Tips • To offer help and advice • Share interesting information • Make a statement • Update people with relevant news • Promote your blog or event
    18. 18. Status updates
    19. 19. Attach a link http://www.linkedin.com/in/helencoldicott
    20. 20. Start a conversation with Groups
    21. 21. What are Groups? Start conversations in your industry Meet people with shared interests Build relationships Share your opinions Share your expertise Hear what others think
    22. 22. Groups menu Groups you may like...
    23. 23. Search Groups Type in your keywords
    24. 24. Start by commenting Be helpful and polite
    25. 25. Tips for Groups • Search for relevant keywords • Pick questions you can help with • Be open and helpful • Link to related blogs or news sites • Be an Expert • Post questions to collect research
    26. 26. Call 0770 410 5954 Follow @helencoldicott www.coldicottfreelancetraining.com

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