How to promote your lottery
through Social Media
Helen Coldicott
Coldicott Freelance Training
Director
Heads up
• Types of Charity Social Media Supporter
• Facebook ideas
• Twitter ideas
• How to make this work for you…
We love to talk
Hear the latest news
& gossip
Self identity
Likes & Dislikes
Media
as in various types and formats
Audience
Varies depending on which channel
How many people use
them in the UK?
41 Million10 Million
2nd
largest
search engine200,000 10 Million
Percentage of nonprofits
on social networks
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March...
How does this
relate to charities?
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
In 2013 36 Million (75%)
a...
24 Million Britons log onto
Facebook everyday
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividu...
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
30% of charity supporters
...
6 Types of Digital Donor
Comfortable families Marie – 31%
Single young starter Neil – 18%
Wealthy professional Jacqueline ...
Facebook Ideas
Why do people play
lottery games?
• Excitement
• Wealth
• Equal chance of winning
• Give something back
• Accessibility
• ...
Excitement
Share photo’s of people winning
Wealth
Share photo’s of people winning
Write your own Lottery Blog
CSR - Encourage local businesses
Ask questions…
Remind people…
Short & Sweet…
Story telling & doing your bit…
What could they win?
Promote your lottery on your banner
Emoticons…
http://www.bitrebels.com/social/facebook-science-engagement-infographic/
Best day to post?
How will you engage
your Facebook audience?
Try to list as many different ideas
for engaging your audience on Facebook.
10...
Twitter Ideas
http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
Accessible
Make it easy to enter…
Giving something back
Reasons to enter…
Giving something back
Create an image to promote
Ask someone famous
to announce the winner
How does their money help?
How will you engage
your Twitter audience?
Try to list as many different ideas
for engaging your audience on Twitter.
10 m...
Non profits attribute
their social media success to:
http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Fi...
Follow
@helencoldicott
for free social media advice…
www.coldicottfreelancetraining.com
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How to promote your lottery through social media

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Recruting, Retaining and Creating remarkable content that resonates with your supporters can be tough. If you run either a Charity Lottery, Non Profit Lottery, Work Place lottery, Raffles or are responsible for Fundraising generally. This presentation may help spark some ideas for your organisation. We offer help with social media strategies, training and implementation.

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How to promote your lottery through social media

  1. 1. How to promote your lottery through Social Media
  2. 2. Helen Coldicott Coldicott Freelance Training Director
  3. 3. Heads up • Types of Charity Social Media Supporter • Facebook ideas • Twitter ideas • How to make this work for you…
  4. 4. We love to talk
  5. 5. Hear the latest news & gossip
  6. 6. Self identity Likes & Dislikes
  7. 7. Media as in various types and formats
  8. 8. Audience Varies depending on which channel
  9. 9. How many people use them in the UK? 41 Million10 Million 2nd largest search engine200,000 10 Million
  10. 10. Percentage of nonprofits on social networks http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
  11. 11. How does this relate to charities?
  12. 12. http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html In 2013 36 Million (75%) adults in UK will access the internet everyday
  13. 13. 24 Million Britons log onto Facebook everyday http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
  14. 14. http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html 30% of charity supporters are inspired by social media
  15. 15. 6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%
  16. 16. Facebook Ideas
  17. 17. Why do people play lottery games? • Excitement • Wealth • Equal chance of winning • Give something back • Accessibility • Convenience
  18. 18. Excitement Share photo’s of people winning
  19. 19. Wealth Share photo’s of people winning
  20. 20. Write your own Lottery Blog
  21. 21. CSR - Encourage local businesses
  22. 22. Ask questions…
  23. 23. Remind people…
  24. 24. Short & Sweet…
  25. 25. Story telling & doing your bit…
  26. 26. What could they win?
  27. 27. Promote your lottery on your banner
  28. 28. Emoticons… http://www.bitrebels.com/social/facebook-science-engagement-infographic/
  29. 29. Best day to post?
  30. 30. How will you engage your Facebook audience? Try to list as many different ideas for engaging your audience on Facebook. 10 minutes to think of as many as possible. Exercise:
  31. 31. Twitter Ideas http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
  32. 32. Accessible Make it easy to enter…
  33. 33. Giving something back Reasons to enter…
  34. 34. Giving something back
  35. 35. Create an image to promote
  36. 36. Ask someone famous to announce the winner
  37. 37. How does their money help?
  38. 38. How will you engage your Twitter audience? Try to list as many different ideas for engaging your audience on Twitter. 10 minutes to think of as many as possible. Exercise:
  39. 39. Non profits attribute their social media success to: http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
  40. 40. Follow @helencoldicott for free social media advice… www.coldicottfreelancetraining.com
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