How to promote your lottery through social media
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How to promote your lottery through social media

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Recruting, Retaining and Creating remarkable content that resonates with your supporters can be tough. If you run either a Charity Lottery, Non Profit Lottery, Work Place lottery, Raffles or are ...

Recruting, Retaining and Creating remarkable content that resonates with your supporters can be tough. If you run either a Charity Lottery, Non Profit Lottery, Work Place lottery, Raffles or are responsible for Fundraising generally. This presentation may help spark some ideas for your organisation. We offer help with social media strategies, training and implementation.

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How to promote your lottery through social media How to promote your lottery through social media Presentation Transcript

  • How to promote your lottery through Social Media
  • Helen Coldicott Coldicott Freelance Training Director
  • Heads up • Types of Charity Social Media Supporter • Facebook ideas • Twitter ideas • How to make this work for you…
  • We love to talk
  • Hear the latest news & gossip
  • Self identity Likes & Dislikes
  • Media as in various types and formats
  • Audience Varies depending on which channel
  • How many people use them in the UK? 41 Million10 Million 2nd largest search engine200,000 10 Million
  • Percentage of nonprofits on social networks http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
  • How does this relate to charities?
  • http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html In 2013 36 Million (75%) adults in UK will access the internet everyday
  • 24 Million Britons log onto Facebook everyday http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html
  • http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html 30% of charity supporters are inspired by social media
  • 6 Types of Digital Donor Comfortable families Marie – 31% Single young starter Neil – 18% Wealthy professional Jacqueline 15% Affluent oldie Margaret -13% Family Man Clive - 8% Squeezed families Rachel – 8%
  • Facebook Ideas
  • Why do people play lottery games? • Excitement • Wealth • Equal chance of winning • Give something back • Accessibility • Convenience
  • Excitement Share photo’s of people winning
  • Wealth Share photo’s of people winning
  • Write your own Lottery Blog
  • CSR - Encourage local businesses
  • Ask questions…
  • Remind people…
  • Short & Sweet…
  • Story telling & doing your bit…
  • What could they win?
  • Promote your lottery on your banner
  • Emoticons… http://www.bitrebels.com/social/facebook-science-engagement-infographic/
  • Best day to post?
  • How will you engage your Facebook audience? Try to list as many different ideas for engaging your audience on Facebook. 10 minutes to think of as many as possible. Exercise:
  • Twitter Ideas http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook
  • Accessible Make it easy to enter…
  • Giving something back Reasons to enter…
  • Giving something back
  • Create an image to promote
  • Ask someone famous to announce the winner
  • How does their money help?
  • How will you engage your Twitter audience? Try to list as many different ideas for engaging your audience on Twitter. 10 minutes to think of as many as possible. Exercise:
  • Non profits attribute their social media success to: http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg
  • Follow @helencoldicott for free social media advice… www.coldicottfreelancetraining.com