Choosing the right Social Media Company

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At Coldicott Freelance Training we believe in doing things simply, yet effectively. This means that we apply the following expertise to every piece of consultancy and training we deliver:
* Listening to and understanding your business needs
* Developing bespoke training
* Offering ongoing support and coaching
* Explaining things simply
* Using practical and relevant examples

To ensure you get value for money and achieve your business goals - we follow this guaranteed winning procedure:
1. You need a clear goal that will deliver results for your business.
2. The training needs to be simple, achievable and add value.
3. It needs to be fun. All good training sessions should have an element of fun, interaction, application and engagement.

Our training service starts with understanding you needs, developing a great plan, delivering the training and supporting you while you put your new skills into practice.

Life's too short, we spend the majority of our lives at work so why not make our time there, a little bit easier, more productive and therefore give us more time and money to spend with our loved ones? That’s why I am passionate about helping people and making their businesses a success.

To discuss how you can start using Social Media more effectively, please call 0770 410 5954 or email me Helen@coldicottfreelancetraining.com

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  • Break down the words
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • Share stories and be part of a community It’s built in Doing it for thousands of years
  • EG Facebook, Twitter, LinkedIn, Blogs
  • Choosing the right Social Media Company

    1. 1. Worcestershire’s Social Media Experts
    2. 2. Why choose us?• Look at the bigger picture• Business focused• Great personalised plan• Easy to understand with Simple instructions• Flexible training• Ongoing coaching options
    3. 3. Who do we train & support?Marketing & PR professionals, Sole businessowners, SME’s and Membership Organisations•Professional Services•Building & Construction•Retail•Hotel & Leisure
    4. 4. Advantages of Social Media• Build rapport• Great for PR• Continuous marketing presence• Selective marketing• Cost effective (if you’re disciplined)• Show your expertise• Show real recommendations• Customer research• Online presence• Helps improve sales conversion – Know, Like, Trust• Maximise your marketing
    5. 5. How can we help?Planning Training Coaching Results
    6. 6. PlanningObjective - What are you trying to achieve?Connect – Who are you trying to attract & connect with?Update – What information are they interested in?Engage - How often to engage / comment / respond?Frequency - Amount of time to spend and how often?
    7. 7. Training•Agree Objectives•Bespoke Agenda•Relevant to your industry/business•Recommendations & Actions•Follow up
    8. 8. Coaching•Clear strategy & goal setting•New ideas & creative boost•Motivation & measurement•Encouragement, support & practical advice
    9. 9. Results• Increased sales• Raised profile• More traffic to website• Engaged audience• Improved customer service
    10. 10. What isSocial Media?
    11. 11. Socialas in socialising, chatting, making friends, sharing, recommending or just keeping in touch
    12. 12. We love to talk
    13. 13. Meeting other businesses
    14. 14. Referrals andRecommendations
    15. 15. Mediaas in various types and formats
    16. 16. Platforms most popular with… Gender Age B2B/B2C 59% Male 35-54 B2B 52% Female 26-34 Both 58% Female 20-29 B2C 58% Male 18 – 34 Both
    17. 17. Why do we need to use it?Only 14% of your customers trust advertsBut more than 78% of consumers trust peer recommendations
    18. 18. Why do people buy from you? Know Like Trust
    19. 19. Local businesses booming with social media
    20. 20. LinkedInEasier for your clients to find online
    21. 21. LinkedIn great for…• Getting found online• Building your own business network• Getting more leads• Contacting specific people you’d like to work with
    22. 22. FacebookGet people talking about you
    23. 23. FacebookGet people talking about you
    24. 24. Facebook great for…• Attracting more leads• Building an online community• Sharing something funny• Sharing photo’s
    25. 25. TwitterIntroduce yourself and build rapport…
    26. 26. Twitter great for…• Sending & receiving recent news• Joining in conversations• Keeping in touch & talking to your network• Adding a bit of colour/personality to your business
    27. 27. YouTube – Astute Graphics Worldwide sales team Demonstrate your product for free
    28. 28. YouTube great for…• Showing people how to do stuff• Creating amusing content to raise your profile• Demonstrating your products & services
    29. 29. TripAdvisor Attract more leads
    30. 30. TripAdvisorCustomer Recommendations
    31. 31. TripAdvisor great for…• Attract more leads• Sell your products/services• Demonstrate your product/service• Leisure & Tourism industry
    32. 32. In summary… Great for attracting new leads Building an online following Raising your online profile etc… But... Important to use the right channels By focusing on the right channel that youraudience uses your social media efforts will be rewarded!
    33. 33. How you can start usingsocial media successfully?
    34. 34. Social Media Marketing StrategyObjective - What are you trying to achieve?Connect – Who are you trying to attract & connect with?Update – What information are they interested in?Engage - How often to engage / comment / respond?Frequency - Amount of time to spend and how often?
    35. 35. Clear business aim• - Attract more leads• - Raise your business profile• - Build an online community• - Increase membership• - Share information• - Sell your products/services• - Build your newsletter list• - Demonstrate your product/service
    36. 36. I don’t know what to post/tweet about! In pairs, write as many different topics that you think theircustomers would find useful, advice, tips, interesting facts, amusing, shareable, different media. 5 minutes to think of as many as possible for your partner’s business…
    37. 37. Takeaway ActionsWhat will you takeaway with you?
    38. 38. Enjoy the talk? Need more help?Like some free support and advice?
    39. 39. Follow me for free social media advice… @helencoldicottwww.coldicottfreelancetraining.com

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