Finding new customers in europe3

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Finding new customers in europe3

  1. 1. 中国商家进军欧洲市场 Taiwanese Manufacturer wants to expand in Europe拓展在欧洲的已有业务; Expand existing EU business 脱离原有在欧洲发展的模式,建 立新的发展模式,例如建立自己 的品牌; Go direct (own brand) 在欧洲开展新业务。 Start new business 目前销售模式分析 成本比较 改变的风险 Waranty procedures and spares 目标市场概况 Target Market overview 产品竞争力分析 Competition research 潜在客户 客户满意度分析 研究 (网络,文献,会议) Desktop research (Internet, literature, meeting) 数据和信息收集 (电话查询,网络搜索,安 排会面或者参加展览等) 详细分析(报告和数 据库) ABC’s Methodology of Finding new customers in Europe M:abcnvmarketing./..findingnewcustomersineuropedetail 财务概况 Financial overviews 成本比较&价格模式 Cost compairisons & Pricing models 其他竞争者的USP分析 USP”s per competitior 市场占有率和市场价值分析 Volumes in quantities and value per market segment 价格模式 Pricing models 改变的风险 Risks of changing distribution channel 政策法规 Law and legislation? 营销策略比较 Marketing strategy comaprison 成功关键因素分析 与同类竞争商家的比较 Compare closest competitor 当地展览和商业活动 Local trade shows 领域研究 (欧洲市场背景分析) Domain research (background information EU) 销售途径分析 Research of distribution channels 产品分析 Product specifics 远景与期望 Wish/vision/ ambition 完整目录(包括个 联络人信息,目前 供应商,价格表, 需求量等) 报刊文章和评论

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