The evolution of the advertising industry.

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This presentation was used for a 2nd year Marketing module to discuss the history of advertising.

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The evolution of the advertising industry.

  1. 1. The evolution of the advertising industry. By @heleenmills
  2. 2. There was a time when this was a tablet.
  3. 3. And not this.
  4. 4. There was a time when brands did not really exist…
  5. 5. …and there wasn’t nearly as devoted brand supporters, like this one.
  6. 6. It is easy to forget some of the things … So much has changed in the world of advertising the past couple of decades…
  7. 7. Like, that life existed before the Internet.
  8. 8. Like that there is a reason why one is more prone to survive a plane crash than to click on a “banner ad”
  9. 9. PRE INDUSTRIAL ERA 1275 - 1800 Yes, it’s a long time, but not much happened!
  10. 10. The Chinese discovers what they call paper. They use it for: • wrapping paper & • as a clad for mirrors. 105 AD
  11. 11. 1400’s Johannes Guttenburg discovers the Printing Press. Hello mass media!
  12. 12. First newspaper advertisement appears. It was a reward offered for 12 stolen horses. 1650
  13. 13. This is what newspaper ads looked like. 1700’s…
  14. 14. INDUSTRIAL ERA 1800 - 1875
  15. 15. The industrial revolution began in America. 1800-ish
  16. 16. Animals machines... were replaced by
  17. 17. …and the same goods were being manufactured in greater quantities.
  18. 18. More products need advertisements. More people need advertisements.
  19. 19. 1841 Advertising became a career. Volney B. Palmer opens the 1st agency.
  20. 20. 1867 Billboards & Transit adverts became popular as transport developed.
  21. 21. “BRANDING” ERA 1900 - 1918
  22. 22. Mass production of generic goods satisfies consumers’ basic needs.
  23. 23. Producers start to focus on packaging and branding to differetiate.
  24. 24. P.T. BARNUM
  25. 25. Advertising became a field of study at Northwestern University. 1900 “There’s a science to this stuff!”
  26. 26. 1902 Unilever appoints an agency to advertise LifeBuoy Soap.
  27. 27. 1911 Procter&Gamble pays for the 1ste product launch
  28. 28. Sexual appeal was used for the 1st time. 1911
  29. 29. 1913 Camel advertises packaged cigarttes for the 1st time.
  30. 30. “CONSUMERISM” 1920 - 1929
  31. 31. 1920 America’s 1st radion station, KDKA, is established.
  32. 32. 1920 America’s advertising industry is worth nearly $3billion. In 2011 it was $497 billion. Almost 165 the size!
  33. 33. Consumers start to finance cars, houses, and other appliences. 1920-ish
  34. 34. DEPRESSION ERA 1929 - 1941
  35. 35. Stock market crashed and lead to the Great Depression. Advertising budgets decreased dramatically.
  36. 36. Newspaper circulations decline due to lower adversiting profits.
  37. 37. Radio gains popularity as an entertainment medium.
  38. 38. The 1st day time soap opera created in Chicago. 1930
  39. 39. Colgate Palmolive started sponsoring the program in order to reach house wives. 1930
  40. 40. All the radio stories were sponsored by soap producers. 1930 Soapies?
  41. 41. 55% of American households had radios. 1933
  42. 42. 1st Radio broadcast in South Africa. 1936 Springbok Radio
  43. 43. Radio advertising profits surpass magazine advertising profits. 1938
  44. 44. WW2 & Fifties 1941 - 1960
  45. 45. Perspective: popular musicians from this era Elvis Presley Jerry Lee Lewis: Great balls of Fire Chuck Berry: Johnny B. Goode
  46. 46. 1941 America’s 1st television broadcast.
  47. 47. 1944
  48. 48. 1946 Post-WW2 America was busy making lots of these.
  49. 49. TV advertising profits surpass that of magazine and radio advertising. 1954
  50. 50. 1958 Subliminal advertising was banned.
  51. 51. PEACE & LOVE &CREATIVE 1960 - 1972
  52. 52. Perspective: popular musicians from this era Rolling Stones: (I Can’t Get No) Satisfaction Beatles: Hey Jude Bob Dylan: Like a Rolling Stone Jimi Hendrix: Purple Haze Simon & Garfunkel: Sounds of Silence
  53. 53. Flower-Power, Anti-Establishment, all in the name of love.
  54. 54. “Soda wars” began 1963
  55. 55. 1971
  56. 56. THE SEVENTIES 1973 - 1980
  57. 57. Perspective: popular musicians from this era Led Zeppelin – Stairway to Heaven Pink Floyd – Wish you were here Queen
  58. 58. Telemarketing began 1970s
  59. 59. First TV broadcast in South Africa 5 Jan. 1976
  60. 60. Hedonism 1970’s
  61. 61. DESIGNERS ERA 1980 - 1992
  62. 62. Perspective: popular musicians from this era Michael Jackson – Billie Jean The Police – Every Breath you Take Madonna – Like a Virgin U2. Guns N’ Roses. Bon Jovi.
  63. 63. MTV.
  64. 64. People start spending lots of money on appearances.
  65. 65. 1990 Cellphones start reaching the mass market in 1st world countries
  66. 66. THE E-REVOLUTION 1993 - 2000
  67. 67. Nirvana: Smells like teen spirit REM: Losing my Religion Radiohead: Creep Eminem: Slim Shady Cranberries: Dreams
  68. 68. Advertising is not enough. Integrated marketing communication (IMC).
  69. 69. 1993 The Internet has 5 million users world wide
  70. 70. 1994 One of the 1st computer generated adverts
  71. 71. 1998
  72. 72. 2000 Cellphone adverts start via sms
  73. 73. 2000-ish
  74. 74. BRANDED ENTERTAINMENT 2000 - now
  75. 75. Sosiale Media. Spam.
  76. 76. “branded entertainment”.
  77. 77. Trillion websites (1,000,000,000,000) ‘only’ 2.4 billion users 2011
  78. 78. 417 websites for every 1 Internet user 2011
  79. 79. Information pollution.
  80. 80. Consumers take control.
  81. 81. Create marketing that consumers will like.

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