Trends in Advertising
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Trends in Advertising

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Lecture done for a second year marketing class.

Lecture done for a second year marketing class.

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  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • They want the best, they want itfirst, they want itnow
  • http://econsultancy.com/za/blog/62504-eight-brands-that-crowdsourced-marketing-and-product-ideas
  • Consumption in a future tense
  • http://www.indiegogo.com/projects/ubuntu-edge?c=home
  • Completely automated public turing test to tell computers and humans apart
  • A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that’s where current consumer demand for more innovative, exciting and unique products and services is being served better than anywhere else, by an army of entrepreneurs and start-ups
  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • Al hoemeerhulleeie privacy hoog op die spelplaas
  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • https://www.google.co.za/search?q=beardvertising&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=GKvtUfWeL62f7AaAtIH4Cw&biw=1121&bih=694&sei=HavtUaC0LaXT7Aaer4GQBQ
  • https://vimeo.com/32228410

Transcript

  • 1. Advertising Industry = Global By @heleenmills
  • 2. #selfie
  • 3. markets change faster than marketing
  • 4. Presumers Consumer participation in products/services “pre-launch”
  • 5. Crowd Sourcing
  • 6. 1. Firstism: more, faster better 2. Great Stories = Great Status 3. Online = Offline Motivation?
  • 7. Crowd Funding In April 2012 there was already 452 crowd funding platforms In 2007 there was only 100.
  • 8. Crowd Funding In 2009 $530 million was raised In 2011 it was $1,4 billion Last year it doubled to: $2,8 biljoen
  • 9. Platforms • Kickstarter • toGather.Asia • Demohour • Indiegogo • Crowdcube • Fundable • Idea.me • Rock The Post • RocketHub
  • 10. To raise $32 million (in 30 days) Who: South African Mark Shuttleworth For: his Ubuntu Edge smartphone BIGGEST project yet?
  • 11. 30 million users per day digitizng books
  • 12. pretail Where consumers start treating crowd funded platforms as the new shopping malls.
  • 13. Mobile Moments Maximise every moment
  • 14. multi-tasking HYPER-tasking (!)
  • 15. Content Connection Consumption Fun (obviously) More…
  • 16. Cellphone users between 18 & 24 years old: exchange 109.5 messages per day more than 3,200 messages per month Are you kidding?
  • 17. wechat
  • 18. snapchat
  • 19. window shopping
  • 20. Demanding Brands Consumers will need to start contributing.
  • 21. Donate blood= jersey will restore its official colours
  • 22. Old approach
  • 23. New approach
  • 24. #catvertising
  • 25. @heleenmills hmills@sun.ac.za Any questions?