Advertising Industry
=
Global
By @heleenmills
#selfie
markets change
faster than
marketing
Presumers
Consumer
participation in
products/services
“pre-launch”
Crowd Sourcing
1. Firstism: more, faster better
2. Great Stories = Great Status
3. Online = Offline
Motivation?
Crowd Funding
In April 2012 there was already 452
crowd funding platforms
In 2007 there was only 100.
Crowd Funding
In 2009 $530 million was raised
In 2011 it was $1,4 billion
Last year it doubled to:
$2,8 biljoen
Platforms
• Kickstarter
• toGather.Asia
• Demohour
• Indiegogo
• Crowdcube
• Fundable
• Idea.me
• Rock The Post
• RocketHub
To raise $32 million (in 30 days)
Who: South African Mark Shuttleworth
For: his Ubuntu Edge smartphone
BIGGEST project yet?
30 million users per day
digitizng books
pretail
Where consumers start treating
crowd funded platforms as the
new shopping malls.
Mobile
Moments
Maximise every
moment
multi-tasking
HYPER-tasking (!)
Content
Connection
Consumption
Fun (obviously)
More…
Cellphone users between
18 & 24 years old:
exchange 109.5 messages per day
more than 3,200 messages per month
Are you kidd...
wechat
snapchat
window shopping
Demanding
Brands
Consumers will
need to start
contributing.
Donate blood= jersey will
restore its official colours
Old approach
New approach
#catvertising
@heleenmills
hmills@sun.ac.za
Any questions?
Trends in Advertising
Trends in Advertising
Trends in Advertising
Trends in Advertising
Trends in Advertising
Trends in Advertising
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Trends in Advertising

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Lecture done for a second year marketing class.

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  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • They want the best, they want itfirst, they want itnow
  • http://econsultancy.com/za/blog/62504-eight-brands-that-crowdsourced-marketing-and-product-ideas
  • Consumption in a future tense
  • http://www.indiegogo.com/projects/ubuntu-edge?c=home
  • Completely automated public turing test to tell computers and humans apart
  • A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that’s where current consumer demand for more innovative, exciting and unique products and services is being served better than anywhere else, by an army of entrepreneurs and start-ups
  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • Al hoemeerhulleeie privacy hoog op die spelplaas
  • https://www.youtube.com/watch?v=IkOQw96cfyE
  • https://www.google.co.za/search?q=beardvertising&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=GKvtUfWeL62f7AaAtIH4Cw&biw=1121&bih=694&sei=HavtUaC0LaXT7Aaer4GQBQ
  • https://vimeo.com/32228410
  • Transcript of "Trends in Advertising"

    1. 1. Advertising Industry = Global By @heleenmills
    2. 2. #selfie
    3. 3. markets change faster than marketing
    4. 4. Presumers Consumer participation in products/services “pre-launch”
    5. 5. Crowd Sourcing
    6. 6. 1. Firstism: more, faster better 2. Great Stories = Great Status 3. Online = Offline Motivation?
    7. 7. Crowd Funding In April 2012 there was already 452 crowd funding platforms In 2007 there was only 100.
    8. 8. Crowd Funding In 2009 $530 million was raised In 2011 it was $1,4 billion Last year it doubled to: $2,8 biljoen
    9. 9. Platforms • Kickstarter • toGather.Asia • Demohour • Indiegogo • Crowdcube • Fundable • Idea.me • Rock The Post • RocketHub
    10. 10. To raise $32 million (in 30 days) Who: South African Mark Shuttleworth For: his Ubuntu Edge smartphone BIGGEST project yet?
    11. 11. 30 million users per day digitizng books
    12. 12. pretail Where consumers start treating crowd funded platforms as the new shopping malls.
    13. 13. Mobile Moments Maximise every moment
    14. 14. multi-tasking HYPER-tasking (!)
    15. 15. Content Connection Consumption Fun (obviously) More…
    16. 16. Cellphone users between 18 & 24 years old: exchange 109.5 messages per day more than 3,200 messages per month Are you kidding?
    17. 17. wechat
    18. 18. snapchat
    19. 19. window shopping
    20. 20. Demanding Brands Consumers will need to start contributing.
    21. 21. Donate blood= jersey will restore its official colours
    22. 22. Old approach
    23. 23. New approach
    24. 24. #catvertising
    25. 25. @heleenmills hmills@sun.ac.za Any questions?

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