Home Staging


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February 7, 2010 NAPO-NE chapter presentation on Moving/Packing/ Downsizing: Tips and Suggestions to Use and Share with Clients presented by
Laura Cooperman, My House In Order

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Home Staging

  1. 1. Your Client is Moving… STAGE! Presented by Laura Cooperman, ASP www.myhouseinorder.com 508-561-6693
  2. 2. Goals: You Will Learn… <ul><li>The definition of Staging </li></ul><ul><li>How Staging benefits clients </li></ul><ul><li>Different ways to aid clients during a move </li></ul><ul><ul><li>Prepare their houses for sale </li></ul></ul><ul><ul><li>Show them how to live in a “Staged Home” </li></ul></ul>
  3. 3. What is Staging? <ul><li>Staging is merchandising a home, using your timeframe and budget, so that it appeals to the broadest range of buyer. </li></ul><ul><ul><li>Neutralizing/De-personalizing </li></ul></ul><ul><ul><li>Highlighting best features </li></ul></ul><ul><ul><li>Deemphasizing flaws </li></ul></ul><ul><ul><li>Selecting furniture and layout </li></ul></ul><ul><ul><li>Color and wall treatment consultation </li></ul></ul><ul><ul><li>Arrangement of art and accessories </li></ul></ul>
  4. 4. Why Stage? It’s a Key Component to a Successful Sale. <ul><li>Staging, along with smart marketing, and realistic pricing, are the three key elements to getting a property sold. </li></ul>Staging Realistic Price Smart Marketing
  5. 5. Benefits of Staging <ul><li>Staging increases the potential for sale at the highest market value </li></ul><ul><ul><li>Staging adds value to your client’s greatest investment, often with minimal to no expense </li></ul></ul><ul><li>Staging increases the potential for sale in the quickest time </li></ul><ul><ul><li>Saves on monthly expenses incurred to carry a house (mortgage, taxes, insurance, utilities) </li></ul></ul><ul><ul><li>Selling quickly alleviates the anxiety that maintaining a “staged home” while living in it presents </li></ul></ul><ul><ul><li>Gets client quickly to their next home </li></ul></ul><ul><li>The act of Staging makes the transition into the new home easier </li></ul>
  6. 6. Why a Stager? <ul><li>Creates “Staging Memorandum” – a prioritized task list and suggested use of budget for client and PO to follow </li></ul><ul><li>Member of the “moving support team”, along with the Realtor and PO </li></ul><ul><ul><li>Stager provides a buffer to other relationships </li></ul></ul><ul><li>Provides a variety of services </li></ul><ul><ul><li>Source for painters, cleaners, handymen for small construction projects </li></ul></ul><ul><ul><li>Furniture, art and accessory rentals </li></ul></ul><ul><ul><li>Color consultation </li></ul></ul><ul><ul><li>Discounts through www.stagedhomes.com </li></ul></ul><ul><ul><li>Marketing of properties on www.stagedhomes.com </li></ul></ul>
  7. 7. Aiding the Client/Seller in the Staging Process <ul><li>Potential buyers must see your client’s house as neutral and depersonalized so they can easily envision themselves living there. </li></ul><ul><li>SPACE </li></ul><ul><li>STORAGE </li></ul><ul><li>EASE OF LIVING </li></ul>
  8. 8. Aiding the Client/Seller in the Staging Process <ul><li>Clear kitchen counters </li></ul><ul><li>Clear bathroom counters </li></ul><ul><li>Organize laundry space </li></ul><ul><ul><li>Show as “easy living” </li></ul></ul><ul><ul><li>Show as living space versus utility </li></ul></ul><ul><li>Arrange closets and pantries </li></ul><ul><ul><li>Show off storage space </li></ul></ul><ul><ul><ul><li>Room for everything </li></ul></ul></ul><ul><ul><ul><li>With room to grow </li></ul></ul></ul><ul><ul><li>Show order </li></ul></ul><ul><ul><ul><li>Face items </li></ul></ul></ul><ul><ul><ul><li>Consistent look of hangars, baskets, bins, etc. </li></ul></ul></ul>
  9. 9. Aiding the Client/Seller in the Staging Process <ul><li>Pursue the personalized Staging Memorandum </li></ul><ul><li>Plan for the new space </li></ul><ul><li>Purge </li></ul><ul><li>Pack up as much as possible in advance </li></ul><ul><ul><li>Personal items (ex. family photos, knick/knacks) </li></ul></ul><ul><ul><li>Holiday decorations </li></ul></ul><ul><ul><li>Seasonal clothing </li></ul></ul><ul><ul><li>Kitchenware used infrequently </li></ul></ul><ul><ul><li>Toys </li></ul></ul><ul><ul><li>Donate </li></ul></ul><ul><ul><li>Trash/Recycle </li></ul></ul><ul><li>Put it </li></ul><ul><ul><li>Garage </li></ul></ul><ul><ul><li>Attic </li></ul></ul><ul><ul><li>Off site storage (relative/friend’s, POD, storage facility) </li></ul></ul>
  10. 10. Dining Room Example – Before
  11. 11. Dining Room Example – After
  12. 12. Dining Room Example – Before and After Staging <ul><li>A decorated dining room with many very nice personal items. </li></ul><ul><li>Show off the space </li></ul><ul><li>NOT the stuff. </li></ul>
  13. 13. Bedroom Example – Before
  14. 14. Bedroom Room Example – After
  15. 15. Bedroom Example – Before and After Staging <ul><li>What works to live… </li></ul>is different from what will work to attract a buyer.
  16. 16. Aiding the Client/Seller Live in a Staged Home <ul><li>Provide emotional support and sense of calm </li></ul><ul><li>Aid the client/seller with temporarily living with less </li></ul><ul><li>Create new processes for living </li></ul><ul><ul><li>Limit incoming items </li></ul></ul><ul><ul><li>Laundry </li></ul></ul><ul><ul><li>Mail </li></ul></ul><ul><ul><li>Bill paying </li></ul></ul><ul><ul><li>Coats/footwear </li></ul></ul><ul><ul><li>Use paper plates </li></ul></ul><ul><ul><li>Line up cleaning service </li></ul></ul><ul><li>Create new routines for keeping personal items out of sight </li></ul><ul><ul><li>Open up usable space in pantry or under cabinets for daily use items </li></ul></ul><ul><ul><li>Put bins under sink for personal toiletries </li></ul></ul>
  17. 17. About Laura Cooperman LAURA COOPERMAN, of My House in Order (MHIO), has provided customized Staging and Redesign services to clients in the Metrowest area since 2005. Laura's smart, creative and budget-conscious approach to Staging, combined with a full repertoire of services, meet the wide array of needs of homeowners and realtors. Laura's many years of marketing communications and administration experience allow her to assist her clients in reaching their goals. Laura is originally from Framingham and is a cum laude graduate of Tufts University. She is an Accredited Staging Professional affiliated with www.StagedHomes.com, a member of the National Association of Professional Organizers (NAPO) and of NAPO-New England. Currently she serves as Vice President of Education for Beth Tikvah Synagogue in Westboro where she previously held the position of Vice President of Fundraising and Membership. She lives in Hopkinton with her husband, two daughters, and a rescued Labrador Retriever.