Art 203 Final

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Art 203 Final

  1. 1. “Comprehensive Marketing Strategy of Unilever Bangladesh Limited”
  2. 2. Prepared by Md. Helal Uddin ID# 11302051 Section: D
  3. 3. Introduction  Unilever is a leading multinational corporation has multifarious brands that inherent consumer products on a large scale and involve in manufacturing gigantic operating in hundred countries all over the world.
  4. 4. Brand Name: Unilever Bangladesh Limited  Logo: 
  5. 5. Brand Products
  6. 6. Objectives Primary Objective: An Overview about Ulilever Bangladesh Limited.  Secondary Objective: Finding some bugs and recommend to fix them. 
  7. 7. Mission  Unilever's mission is to add Vitality to life. They meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.
  8. 8. Vision  To make cleanliness a commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, in order that life may be more enjoyable and rewarding for the people who use the products.
  9. 9. Strategies Functional Level Strategies  Business-Level Strategies  Strategy in the Global Environment  Corporate strategy 
  10. 10. Customer Development Channel segmentation  Distribution Correction  Excellent merchandising  Contract Merchandisers  Innovative display programs / schemes 
  11. 11. SWOT Analysis  Strength Largest amount of share in the market Having a good number of established brands  Weakness So many substitutes available in the market Reliance on outside raw materials  Opportunities Participation within a growing industry Niche marketing  Threats Threats of the market challengers Existence of political unrest though out the country
  12. 12. Hypothesis 1. 2. 3. 4. 5. Unilever is a matchless brand name in BD. It has the largest market share. It’s advertisement promise more than they give. It costs more comparing to other products available in the market. It should be more price sensitive as Bangladesh is an impoverished country.
  13. 13. 1. Unilever is a matchless brand name in BD. Sales Strongly Agree 10% Agree 35% Neither Agree Nor Disagree 10% Disagree 35% Strongly Disagree 10%
  14. 14. 2. It has the largest market share. Sales Strongly Agree 25% Agree 55% Neither Agree Nor Disagree 6% Disagree 10% Strongly Disagree 4%
  15. 15. 3. It’s advertisement promise more than they give. Sales Strongly Agree 15% Agree 40% Neither Agree Nor Disagree 5% Disagree 25% Strongly Disagree 15%
  16. 16. 4. It costs more comparing to other products available in the market. Sales Strongly Agree 17% Agree 43% Neither Agree Nor Disagree 5% Disagree 25% Strongly Disagree 10%
  17. 17. 5. It should be more price sensitive as Bangladesh is an impoverished country. Sales Strongly Agree 30% Agree 55% Neither Agree Nor Disagree 2% Disagree 10% Strongly Disagree 3%
  18. 18. Recommendation More promotions to attract consumers.  To less price of it’s products as much as possible.  More specialized products to produce.  Keep up it’s market share growing up. 
  19. 19. Conclusion  No doubt, Unilever Bangladesh Limited is a leading brand name in Bangladesh. Now it should try to keep up all it’s activities to survive.
  20. 20. Any Question?
  21. 21. Thank You

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