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Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
Nonprofits & Social Media
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Nonprofits & Social Media

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I delivered this presentation to the Mobile Area Chamber of Commerce's Nonprofit Roundtable. It includes ideas on how to build relationships and raise funds online.

I delivered this presentation to the Mobile Area Chamber of Commerce's Nonprofit Roundtable. It includes ideas on how to build relationships and raise funds online.

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Transcript

  • 1. Social Media & Online Tools For Nonprofits: Raise Funds & Build Relationships
  • 2. Integrate. Interact. Impact. Relationships are a two-way street.
  • 3. Sometime in 1998… “ I just don’t see the point of this whole e-mail thing. It’s not going to catch on.” - Someone who is now unemployed
  • 4.
    • Facebook for Nonprofits - The Basics
    • Don’t just post marketing content or the same thing over & over.
    • Posts should be a blend of marketing, fundraising and conversation starters all related back to your mission.
    • Post albums and allow Fan Photos.
    • Link, Link, Link & use URL shorteners to track like bit.ly.
    • SMALL is the new big. It doesn’t matter how busy you are or how small the staff is at your organization.
  • 5.  
  • 6.
    • Facebook for Nonprofits - Go Deeper
    • Facebook Causes
    • Facebook Ads
    • Integrate
    • Impact
  • 7. eBay - Giving Works Shop, sell and donate for a good cause. Two ways to raise money: 1. You as a nonprofit can “direct sell” on eBay to anyone in the world to raise money. eBay credits some fees and the buyer gets a tax deduction. 2. List your organization as a beneficiary on Giving Works and a “community seller” can select you as the beneficiary for a sale of their product for 10 - 100% of the proceeds. Seller gets a tax deduction for the amount that goes to the nonprofit.
  • 8. Examples Large nonprofit: Humane Society Small nonprofit: Happy Paws Haven
  • 9.
    • GoodSearch.org - Fundraising via a search engine
    • Go to GoodSearch.org and use it just as you would Google
    • Select the charity you want to benefit
    • Voila! The nonprofit receives a penny for each search.
    • Register your nonprofit and ask your supporters to “ GoodSearch .”
  • 10.
    • GoodSearch.com - Fundraising via a search engine
    • Free money!
  • 11.
    • YouTube
    • Great way to show your mission in action
    • Apply for the nonprofit video partner program
      • www.youtube.com/nonprofits
      • Access to Video Volunteers
      • Use Google Checkout to ask for donations
      • Add a call-to-action overlay and annotations
  • 12.
    • YouTube
    • Small organizations can get lots of views
      • Second Harvest Food Bank of Middle Tennessee video
    • Tip: let others speak for you to illustrate your mission
  • 13.
    • Things you can do today:
    • Facebook Causes
    • Enroll on eBay Giving Works
    • Start Goodsearching
    • Apply for YouTube nonprofit program
  • 14. Relationships are a two-way street. Integrate. Interact. Impact.

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