Regional Volunteering Masterclass East of England Westley Bottom 4th December 2012
Unlocking the potential:27 million reasons to get better at volunteering
Everyone feels like a memberand by 2020 five million will be.
Two things…The 2020 ambition: Volunteers in every aspect of our work All staff confident and capable of working with volunteersThe 2012 KPI target: 64% volunteers strongly recommend volunteering with the National Trust
Three strands of work:1. Capability and confidence of our volunteer managers2. Fit for purpose supporting systems and processes3. Developing new ways for people to get involved as volunteers
20% New offers New offers 40% Systems New offers & Systems Processes & Processes Systems & Processes 40%Capability Capability Capability & & &Confidence Confidence ConfidenceYears 1 - 3 Years 4 - 6 Years 7 - 9
The KPIThe 2012 KPI target: 64% volunteers strongly recommend volunteering with the National Trust
Drivers of the KPITo raise the KPI we need to…1. Be organised2. Communicate effectively3. Ensure volunteers feel valued4. Make the most of peoples skills5. Show clear leadership and direction
Our session today• 21st Century Volunteering – How volunteering is changing and what organisations need to do to respond• Creating a vision for volunteering at your property – Benefits aand costs associated with involving volunteers• Action planning• Getting support as you move forward• Final Q&A
21st Century volunteering Part one The volunteering landscape
Levels of formal volunteering are static Proportion of people volunteering formally 50 40 30% 20 10 0 2001 2003 2005 2007/08 2008/09 2009/10 2010/11 Year At least once a month At least once a year
Why people volunteer (%) 70 I wanted to improve things/help people 60 Cause was important 50 to me I had spare time 40 30 Meet people/make friends 20 Use my skills 10 Learn new skills 0Source: Citizenship Survey 2008-09
What prevents people volunteering (%) 60 Work commitments 50 Looking after 40 children/home 30 Have other things to do with my spare 20 time Havent hear about 10 opportunities 0 Dont know groups that need helpSource: Citizenship Survey 2008-09
Legal Key elements: •Volunteer agreements •Expectations vs. obligations •Expenses and ‘if contracts’ •National Minimum Wage •Interns
21st Century volunteering Part two Volunteering doesn’t exist in a bubble
Age structure of the UK1,200 Thousands population 2010 20151,000 2020 800 600 400 200 0 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 Source: nfpSynergy - Population Projections/National Statistics/nVision Base: UK ; 21774: The New Demographic Landscape
Choice• TV channels – When I was a child there were three in the UK• Drinks – Used to be tea or coffee• Supermarkets – Much wider choice of food than 20 years ago – Now sell financial products, clothes, furniture, legal advice
The social media revolution
Internet use by UK adultsSource: ONS (2010)
A one slide summary• The world has changed quite significantly in the last decade (& will do even more in future) but: – Levels of volunteering haven’t – The ways organisations involve volunteers haven’t changed much either (and are largely process driven)
National Trust vision for volunteeringThe 2020 ambition: Volunteers in every aspect of our work All staff confident and capable of working with volunteers
National Trust vision for volunteering Efficient A flexible offer Build capacityA wider A dynamic offerrange ofactivities A more diverse range ofBuild capability people Consistent Shaping our work, not 80% volunteer just delivering it recommendationA better quality experience
The challenge we face• Disconnect (growing?) between what people want from volunteering and what organisations are offering• The need to embrace different approaches to getting and keeping volunteers• We’re competing with anything people can spend their spare time doing
Bridging The Gap Part 3What are the gaps and what can we do about them?
Bridging the gap• What people are looking for in volunteering• How organisations are engaging volunteers• Actions to ‘bridge the gap’Source: Bridging The Gap (2011)
What did they find? • The legacy of the uber volunteers • Potential of past volunteers • Gaps & why they exist • How we can respond
The legacy of the uber volunteers • 31% of the adult population provide almost 90% of volunteer hours • 8% of the adult population provide almost half the volunteer hoursSource: Mohan, J – What do volunteering statistics tellus about the prospects for the Big Society? (2010)
Potential of past volunteers • UK data – 1 in 5 people had volunteered but weren’t now – Changes in personal circumstances the main reason – 54% of non-volunteers would like to volunteer • Your property?Source: Helping Out (2007)
GapsSource: Bridging The Gap (2011)
Why these gaps?• Motivations, availabilities and interests change during our lives• Volunteering is a two-way relationship• Skills transfer and development is important• Time is our most valuable resource• In other words, today’s volunteers are different!
How can we respond?• Re-think how we involve people to achieve our mission• Focus more on what needs doing than on how and when it is done• Be flexible and provide greater choice• Be well organised but not too bureaucratic• Provide opportunities for online engagement• Build meaningful relationships with volunteersSource: Bridging The Gap (2011)
“Improving participation opportunities requiresstarting where people are and taking account oftheir concerns and interests, providing a rangeof opportunities and levels of involvement sopeople can feel comfortable with taking part andusing the personal approach to invite andwelcome people in.” Pathways Through Participation
Discussion• What has struck you • What actions could be most from this taken at your property session and why? to ‘bridge the gap’?• How do you see • How can you support these trends and your volunteer issues impacting on manager to volunteering with the implement these Trust and specifically actions? your property? • What support do you need?
Useful reading/resources• 21st Century Volunteer – nfpSynergy• Bridging the Gap – Volunteer Canada• Participation: trends, facts and figures – NCVO• Helping Out: National Survey of Volunteering and Charitable Giving – Institute for Volunteering Research• Pathways Through Participation – NCVO, Involve and Institute for Volunteering Research
Creating a vision forvolunteering at your property?
What benefits do volunteers bring to your property?
Benefits volunteers bring
Volunteers are free, right? Volunteering is freely given but not cost free
Creating a vision for volunteering - key points • Know why you involve volunteers • Be clear on the benefits they will being • Understand the costs Link back to • Resource appropriatelyNational Trustvolunteering • Monitor and evaluate vision
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