Final Presentation Internationalization Secco

  • 307 views
Uploaded on

Final presentation part of a big course of taking a company international (26credit points) lasting a semester. Out of 18 teams, our presentation was voted to be the best.

Final presentation part of a big course of taking a company international (26credit points) lasting a semester. Out of 18 teams, our presentation was voted to be the best.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
307
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • <number>
  • Important pre-requisite when thinking about long-term strategy is financial strength of Secco.Secco should find a suitable Australian partner with an expertise in the same field. 4

Transcript

  • 1. SECCO Market Entry Strategies - Australia Team 1, Sub-team 6 Baroli Giulio Dvalishvili Alex Muhammad Hezha
  • 2. AGENDA • Interview with - Ms. Isabella Haas (CEO of SECCO) • Operational mode selection through matrix • E-commerce as the most suitable operational mode for market entry • Suggestions - Current Recommendations - Long-term Strategy
  • 3. INTERVIEW WITH SECCO CEO MS. ISABELLA HAAS • Current International Operations? - Foreign retailers • Why Australia? - Consumers’ environmental awareness • How to Enter Australia? - Partnership with local firms
  • 4. OPERATIONAL MODE MATRIX Direct Export Indirect Joint Licensing E-Commerce Foreign Export Venture Retailers EMC Agent Required Capital +3 +5 -5 +5 +4 Control +2 -4 +3 -4 +3 Product Margin +2 -2 +2 -4 +3 Required -2 +5 +2 +4 -3 Expertise Risk 0 +4 -4 +3 +2 Market Penetration 0 -2 +4 +2 +3 Market Learning +3 -4 +4 -5 +4 OVERALL RATING +8 +2 +7 0 + 16
  • 5. E-COMMERCE • PROS - 24 / 7 availability - Reducing costs - Global marketplace - Favorable payment methods • CONS - Product, supplier and delivery uncertainty - Personal service
  • 6. CURRENT RECOMMENDATIONS • Effective E-commerce - Website layout and design - Search engine optimization - Control and monitoring
  • 7. LONG-TERM STRATEGY Alliance with an Australian firm - fast and effective market penetration - possibility of expanding to neighboring markets - higher control over operations
  • 8. THANK YOU!