Final Presentation Internationalization Secco

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Final presentation part of a big course of taking a company international (26credit points) lasting a semester. Out of 18 teams, our presentation was voted to be the best.

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  • Important pre-requisite when thinking about long-term strategy is financial strength of Secco.Secco should find a suitable Australian partner with an expertise in the same field. 4
  • Final Presentation Internationalization Secco

    1. 1. SECCO Market Entry Strategies - Australia Team 1, Sub-team 6 Baroli Giulio Dvalishvili Alex Muhammad Hezha
    2. 2. AGENDA • Interview with - Ms. Isabella Haas (CEO of SECCO) • Operational mode selection through matrix • E-commerce as the most suitable operational mode for market entry • Suggestions - Current Recommendations - Long-term Strategy
    3. 3. INTERVIEW WITH SECCO CEO MS. ISABELLA HAAS • Current International Operations? - Foreign retailers • Why Australia? - Consumers’ environmental awareness • How to Enter Australia? - Partnership with local firms
    4. 4. OPERATIONAL MODE MATRIX Direct Export Indirect Joint Licensing E-Commerce Foreign Export Venture Retailers EMC Agent Required Capital +3 +5 -5 +5 +4 Control +2 -4 +3 -4 +3 Product Margin +2 -2 +2 -4 +3 Required -2 +5 +2 +4 -3 Expertise Risk 0 +4 -4 +3 +2 Market Penetration 0 -2 +4 +2 +3 Market Learning +3 -4 +4 -5 +4 OVERALL RATING +8 +2 +7 0 + 16
    5. 5. E-COMMERCE • PROS - 24 / 7 availability - Reducing costs - Global marketplace - Favorable payment methods • CONS - Product, supplier and delivery uncertainty - Personal service
    6. 6. CURRENT RECOMMENDATIONS • Effective E-commerce - Website layout and design - Search engine optimization - Control and monitoring
    7. 7. LONG-TERM STRATEGY Alliance with an Australian firm - fast and effective market penetration - possibility of expanding to neighboring markets - higher control over operations
    8. 8. THANK YOU!

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