Open Innovation in a B2B market

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This presentation was given at the Technology Forum of the European Forum Alpbach, August 2013

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Open Innovation in a B2B market

  1. 1. Unrestricted © Siemens AG 2013. All rights reserved The potential of ICT Tools for Open Innovation: practical examples, applied to a B2B setting Siemens Corporate Technology | August 2013
  2. 2. Page 2 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Consider how much you want to disclose when selecting the right open innovation approach. Overview over frequently used open innovation approaches • Search field and company are visible • Pre-qualification for participants possible but complicated • Search field and company not visible • Need to manage large number of databases Idea-Contests ScoutingE-Brokering company competitors customers end-customers universities & research startups & established technology providers experts search field company competitors customers universities & research startups & established technology providers experts search field E-Broker company customers universities & research startups & established technology providers experts search field A B….A gets info from B • For cultural change, also internal cross-sector „open“ innovation projects are important: e.g. knowledge networking platforms, internal idea contests, corporate problem solving platforms • E-broker sends request to a propriatary (closed) list of experts • Anonymity and black-list possible Databases & Search Engines competitors
  3. 3. Page 3 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion "Opening Innovation" (internal) Scouting E-Brokering Idea Contests Agenda company competitors customers end-customers universities & research startups & established technology providers experts search field
  4. 4. Page 4 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Designs for emotional LED solutions (Osram) Disruptive ICT trends Products & solutions for urban markets and city de- velopment (Siemens India) Sustainable company and portfolio ideas (Siemens) Smart Grid Innovation Contest (part I & II) The effort for external idea contests is significantly larger than for internal idea contests 2009 2010 Innovation Jams Internal contests External contests Business opportunities for the "Future of Hubs" (Siemens Mobility) Anti-Piracy issues & technical & legal solutions 2011 2012 Future Business opportu- nities for high-voltage switchgears (E T HS) Business opportunities for "Future of Metals" (I MT) 2013 Data Driven Services
  5. 5. Page 5 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Idea Contest Tools help to globally enrich the submitted ideas and to reduce the evaluation effort Example: www.smartgridcontest.com, idea contest by Siemens based on the IdeaNet from Hyve AG Social ranking as additional input for the jury Visualization of the idea Peer comments & idea enrichment Community of participants Global reach participants from 100 countries 450 ideas
  6. 6. Page 6 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion "Opening Innovation" (internal) Scouting E-Brokering Idea Contests Agenda company competitors customers universities & research startups & established technology providers experts search field E-Broker
  7. 7. Page 7 August 2013 Corporate TechnologyPage 7 Unrestricted © Siemens AG 2013. All rights reserved  ~ 15 challenges submitted with predominantly excellent results  Efficient and market oriented approach to find leading edge technologies Innovation Seeker Companies Problem Solvers Huge Network of ~ 3 Mio Solvers Large corporations, SMEs Start-ups Universities, R&D organizations Consultants Individual Experts E-Brokers send the request to a proprietary (closed) list of experts
  8. 8. Page 8 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion "Opening Innovation" (internal) Scouting E-Brokering Idea Contests Agenda company customers universities & research startups & established technology providers experts search field Databases & Search Engines competitors
  9. 9. Page 9 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Proprietary Databases Primary source Expected outcome Key methodology > 50 Mio docs (Scopus, RDDS, IPAS- BUS)  Access to publications from reputable universities, companies  Patent database Key-Experts, Description of USP More than 100 different databases are the source. Results are collected in the Scouting Platform. ~ 35.000 experts (Enterprise social media platform)  Internal networks in related field often already exist with relevant information.  Siemens Experts that were not known can be identified and informal discussion held. Identification of use-cases Identify BU contacts TechnoWebMergeFlow  Continuous screening of changes in publicly available sources  High-end monitoring technologies based on semantic technologies Emerging activities >3GB docs p.d. (websites, blogs, forums, rss feed.) > 100 databases, >100.000 offerings (SBIR, EEN, etc.)  Search term-based screening of external technology marketplaces (huge number of very recent offerings!)  Business-driven information gathering (direct contact to target) Technology offerings Public Databases Scouting Platform
  10. 10. Page 10 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved A aggregated (multiple databases), dynamically weighted, multiple keyword search increases speed Siemens PDC-Method: self-developed Excel-PlugIn, data aggregation by mergeflow Multiple search keywords and number of hits List of Technology Offernings Aggregation of different databases Keyword occurance Ranking according to keyword weights Dynamic weights
  11. 11. Page 11 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Keyword search alone is not sufficient, you need also methods to identify the „unknown unknowns“ News analysis (in general RSS-feeds) via mergeflow Example: connection graph of companies that are mentioned in the same news. Other views: tag clouds, similar news, geographical, peopl e, technologies, and others The mergeflow tool collects all specified RSS-feeds (e.g. news) or search-feeds from the whole internet and offers different views on it.
  12. 12. Page 12 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved The Scouting Platform collects all cooperation proposals and the corresponding evaluation (Intranet) Siemens Scouting Platform: an extended, customized version of IdeaNet from Hyve AG Action item tracing, Status tracing Visualization of target organization Peer comments and enrichment Corporate-wide transparency documentation of all communication with the target organizations Filter options Detailed evaluation available
  13. 13. Page 13 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion "Opening Innovation" (internal) Scouting E-Brokering Idea Contests Agenda
  14. 14. Page 14 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Examples  Computational Fluid Dynamics (E, H, I, IC, CT)  Siemens Production System(E, H, I, IC, CT)  Nondestructive Evaluation (E, H, I, CT)  Technology Scouting (CT, H, I, E, IC) Key Figures  > 1400 technology networks  > 35.000 members Corporate Problem Solving: Urgent Request  Ø 8 Replies / Urgent Request  Ø 35 minutes for first response The Siemens-internal knowledge networking platform TechnoWeb supports open cross-Sector collaboration # of networks with at least one member of A and BA B Number of TechnoWeb network with members from both sectors
  15. 15. Page 15 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion "Opening Innovation" (internal) Scouting E-Brokering Idea Contests Agenda
  16. 16. Page 16 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Conclusion • ICT tools are an important enabler of global open innovation. • The effort of technology scouting in more than 100 technology offering databases is too high for most SMEs. • At least publicly funded technology offering databases should offer an open interface, which could other providers enable to build an aggregated database. • The vision: just enter what you need and you get a list of the best partners in the world for your specific needs. • It is important to achieve the right tool/task-fit. Most companies do not want to tell the whole world what they are working on, but: the more you disclose, the better the results.
  17. 17. Page 17 August 2013 Corporate Technology Unrestricted © Siemens AG 2013. All rights reserved Contact Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss Blog: heisss.wordpress.com Phone: +43-664-88 55 15 26 Doz. Dr. Michael Heiss Siemens AG Corporate Technology Open Innovation and Scouting

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