Enterprise 2.0: Are decisions taken differently today?

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This presentation was given at the werbeplanung.at summit 2013 at Hofburg, Vienna.

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Enterprise 2.0: Are decisions taken differently today?

  1. 1. siemens.com/answersUnrestricted © Siemens Aktiengesellschaft Österreich 2013 All rights reserved. Enterprise 2.0: Are decisions taken differently today? Siemens AG, Corporate Technology / July 2013
  2. 2. 2013-07-12Page 2 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Internal social media applications enable us to involve the right people into decision making
  3. 3. 2013-07-12Page 3 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Will all those decision be taken by democratic voting? No1)! Corporate Strategy Investment Decisions Recruiting Decisions Technology Decisions 1) Exception: some years ago www.coremedia.com was one of the companies which used social media for decision making in a democratic way.
  4. 4. 2013-07-12Page 4 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Social Media can help to get more information or to get information faster Volume Social media help to • get more information and more knowledge • involve more people and to identify the relevant one. Time Social media help to • get more quickly access to information and knowledge • get feedback early
  5. 5. 2013-07-12Page 5 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Results:  Customer feels Siemens is taking care of its business by proactively identifying problems and offering the right solution even within a week-end  Customer is comforted to get an overall quality solution from competent experts  The contract is finally signed Alistair posts his request on Saturday night: • He receives 23 answers (also per email or phone) from Austria, India, UK, Germany, US, Belgium… • Colleagues belong to division like: CT DC, SIS, CT T, I MO, H DX, I IA On Monday morning, at the final meeting, Alistair is able to discuss with the customer 5 possible solutions Example 1. Urgent Request in TechnoWeb: Get just-in-time access to the knowledge of more people Alistair Gammie (Health Care, Diagnostics, UK) • In Brazil, Alistair supports the closing of a big deal – additional 11Mio EUR – with one of the biggest customer of Health Diagnostics, worldwide. Our customer prints 1.2 million barcodes a month. I noticed that quality is assessed by eye. Is there a cheap solution available to automate the deterioration check?
  6. 6. 2013-07-12Page 6 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Example 2. Community for the project “Working Environment of the Future”: Involve more stakeholder/people at an early stage. The community gained 600 members from all continents and 15105 views on their community page. A new way to involve employees in such decision processes. Sorry, the screenshot is not released for publication.
  7. 7. 2013-07-12Page 7 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Example 3. Best Practice Community “Zero Harm Culture” Get quick access to the experience from other units.
  8. 8. 2013-07-12Page 8 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Example 4. Community “Competitive Intelligence” Get quick access to announcements of competitors. Inform more people.
  9. 9. 2013-07-12Page 9 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Enterprise 2.0: decisions are taken differently Conclusion Decisions are taken differently in an Enterprise 2.0: usually not by democratic voting but by involving the right people at the right time.
  10. 10. 2013-07-12Page 10 Dr. Michael HeissUnrestricted © Siemens AG 2013. All rights reserved Contact Information Univ.-Doz. Dipl.-Ing. Dr. Michael Heiss Principal, Open Innovation and Scouting Siemens AG, Corporate Technology Siemensstraße 90 1210 Vienna, Austria Phone & Mobile: +43 (664) 8855 1526 E-mail: michael.heiss@siemens.com Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss Blog: heisss.wordpress.com siemens.com/answers

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