Social media daily punch list sample

Social Media Daily “Punch List” Read & Filter 
Scan new articles in Google Reader for relevant pieces for target personas
ID those for retweeting, responding to, drafting our own version/perspective for blog
Scan new tweets from our Twitter followers
Look for those to retweet and respond to
Scan key “trades” for relevant articles
ID those for responding to, republishing via Twitter or blog
Scan Facebook updates
Id issues, topics, etc we might want to engage
Publish/Republish 
Post interesting third-party articles into Twitter, Facebook and/or blog
Consider one-paragraph intro on blog before sending to third-party link (if time allows, but this helps with traffic and SEO)
Aggregate content into “Best Of” formats for 1-2 times/weekly publishing
Best of blog posts
Best of Twitter blog posts
Publish new, original content onto your blog
Pull from editorial calendar
Assign & pull from other employees, customers, influencers
Republish third-party content with permission
Syndicate 
Distribute original content via syndication services
StumbleUpon
Digg
Tumblr
Del.icio.us
Engage 
Identify content (from above) that needs a response or engagement from your company or individuals therein
Distribute response “jobs” to others at the company based on content roles and areas of expertise
Monitor for “responses to responses”
Most publishing platforms will let you get email notification when this happens

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Social media daily punch list sample

by Heinz Marketing Inc on Sep 14, 2011

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Social media daily punch list sample — Document Transcript