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My presentation deck from Marketo's Marketing Nation 2014 Summit.
Getting a list of key influencers in your industry is the easy part. But there's nuance to engaging & influencing those influencers that most companies miss or ignore. And the rules that have traditionally worked in the PR world for engaging journalists don't necessarily work with influencers, bloggers and others who use an entirely different set of rules for engagement. In this fast-paced, best practice-packed session, we explored specific strategies, tactics, tools, processes and other means of accelerating the depth, influence and ROI of your influencer marketing program. Attendees walked away with a blueprint to turn influencer marketing into one of your most leveraged marketing programs for 2014 and beyond.