Secrets to a Successful Holiday Selling Season
 

Secrets to a Successful Holiday Selling Season

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Secrets to a Successful Holiday Selling Season Secrets to a Successful Holiday Selling Season Presentation Transcript

  • Secrets to a Successful Holiday Selling Season Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
  • Housekeeping
    • Copy of this deck
    • Offers for you
      • 10 minute brainstorm
      • Successful Selling
      • Secrets to Successful Holiday Selling Season Best Practices Guide
    • Details on all of these will be sent in a follow-up email after the Webinar
  • What we’ll cover today
    • Tips for the holiday rush
    • Tips for the holiday slow-down
    • Using December to get ready for January
    • How to use holiday “down time” more effectively
  • Are you ready?
  • Consumer Readiness
    • Start early
    • Reasons to linger
    • Packaging with fellow retailers
    • Focus on male shoppers
    • Highlight stocking stuffers
  • Consumer Readiness
    • Kids rule!
    • Charity tie-ins
    • Wish lists for family & friends
    • Gift cards
    • Pre-packaged and point of sale
    • Come back (and bring your friends!)
  • B2B Readiness
    • Keep doing the same thing
    • Appeal to end-of-year planning/budget cycles
    • Help prospects kick-start their own New Years goals & results
    • Make offers specific to their unique end-of-year context
  • B2B Readiness
    • Promote and execute webinars
    • Help them reach their customers
    • Holiday-themed referral offers
    • Focus on demos
  • Getting ready for January
    • Read
    • Learn
    • Brainstorm
    • Secret shop
    • Plan
  • Using holiday “down time”
    • Finish a big project
    • Plan a big project
    • Get organized
    • Improve your work environment
    • Network
  • Don ’t forget…
  • Questions?