Secrets to a Successful Holiday Selling Season
 

Secrets to a Successful Holiday Selling Season

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    Secrets to a Successful Holiday Selling Season Secrets to a Successful Holiday Selling Season Presentation Transcript

    • Secrets to a Successful Holiday Selling Season Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
    • Housekeeping
      • Copy of this deck
      • Offers for you
        • 10 minute brainstorm
        • Successful Selling
        • Secrets to Successful Holiday Selling Season Best Practices Guide
      • Details on all of these will be sent in a follow-up email after the Webinar
    • What we’ll cover today
      • Tips for the holiday rush
      • Tips for the holiday slow-down
      • Using December to get ready for January
      • How to use holiday “down time” more effectively
    • Are you ready?
    • Consumer Readiness
      • Start early
      • Reasons to linger
      • Packaging with fellow retailers
      • Focus on male shoppers
      • Highlight stocking stuffers
    • Consumer Readiness
      • Kids rule!
      • Charity tie-ins
      • Wish lists for family & friends
      • Gift cards
      • Pre-packaged and point of sale
      • Come back (and bring your friends!)
    • B2B Readiness
      • Keep doing the same thing
      • Appeal to end-of-year planning/budget cycles
      • Help prospects kick-start their own New Years goals & results
      • Make offers specific to their unique end-of-year context
    • B2B Readiness
      • Promote and execute webinars
      • Help them reach their customers
      • Holiday-themed referral offers
      • Focus on demos
    • Getting ready for January
      • Read
      • Learn
      • Brainstorm
      • Secret shop
      • Plan
    • Using holiday “down time”
      • Finish a big project
      • Plan a big project
      • Get organized
      • Improve your work environment
      • Network
    • Don ’t forget…
    • Questions?