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Secrets to a Successful Holiday Selling Season

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  • 1. Secrets to a Successful Holiday Selling Season Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
  • 2. Housekeeping
    • Copy of this deck
    • Offers for you
      • 10 minute brainstorm
      • Successful Selling
      • Secrets to Successful Holiday Selling Season Best Practices Guide
    • Details on all of these will be sent in a follow-up email after the Webinar
  • 3. What we’ll cover today
    • Tips for the holiday rush
    • Tips for the holiday slow-down
    • Using December to get ready for January
    • How to use holiday “down time” more effectively
  • 4. Are you ready?
  • 5. Consumer Readiness
    • Start early
    • Reasons to linger
    • Packaging with fellow retailers
    • Focus on male shoppers
    • Highlight stocking stuffers
  • 6. Consumer Readiness
    • Kids rule!
    • Charity tie-ins
    • Wish lists for family & friends
    • Gift cards
    • Pre-packaged and point of sale
    • Come back (and bring your friends!)
  • 7. B2B Readiness
    • Keep doing the same thing
    • Appeal to end-of-year planning/budget cycles
    • Help prospects kick-start their own New Years goals & results
    • Make offers specific to their unique end-of-year context
  • 8. B2B Readiness
    • Promote and execute webinars
    • Help them reach their customers
    • Holiday-themed referral offers
    • Focus on demos
  • 9. Getting ready for January
    • Read
    • Learn
    • Brainstorm
    • Secret shop
    • Plan
  • 10. Using holiday “down time”
    • Finish a big project
    • Plan a big project
    • Get organized
    • Improve your work environment
    • Network
  • 11. Don ’t forget…
  • 12. Questions?