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Secrets to a Successful Holiday Selling Season Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
Housekeeping <ul><li>Copy of this deck </li></ul><ul><li>Offers for you </li></ul><ul><ul><li>10 minute brainstorm </li></...
What we’ll cover today <ul><li>Tips for the holiday rush </li></ul><ul><li>Tips for the holiday slow-down </li></ul><ul><l...
Are you ready?
Consumer Readiness <ul><li>Start early </li></ul><ul><li>Reasons to linger </li></ul><ul><li>Packaging with fellow retaile...
Consumer Readiness <ul><li>Kids rule! </li></ul><ul><li>Charity tie-ins </li></ul><ul><li>Wish lists for family & friends ...
B2B Readiness <ul><li>Keep doing the same thing </li></ul><ul><li>Appeal to end-of-year planning/budget cycles </li></ul><...
B2B Readiness <ul><li>Promote and execute webinars </li></ul><ul><li>Help them reach  their  customers </li></ul><ul><li>H...
Getting ready for January <ul><li>Read </li></ul><ul><li>Learn </li></ul><ul><li>Brainstorm </li></ul><ul><li>Secret shop ...
Using holiday “down time” <ul><li>Finish a big project </li></ul><ul><li>Plan a big project </li></ul><ul><li>Get organize...
Don ’t forget…
Questions?
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Secrets to a Successful Holiday Selling Season

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Transcript of "Secrets to a Successful Holiday Selling Season"

  1. 1. Secrets to a Successful Holiday Selling Season Matt Heinz President, Heinz Marketing Inc [email_address] @heinzmarketing
  2. 2. Housekeeping <ul><li>Copy of this deck </li></ul><ul><li>Offers for you </li></ul><ul><ul><li>10 minute brainstorm </li></ul></ul><ul><ul><li>Successful Selling </li></ul></ul><ul><ul><li>Secrets to Successful Holiday Selling Season Best Practices Guide </li></ul></ul><ul><li>Details on all of these will be sent in a follow-up email after the Webinar </li></ul>
  3. 3. What we’ll cover today <ul><li>Tips for the holiday rush </li></ul><ul><li>Tips for the holiday slow-down </li></ul><ul><li>Using December to get ready for January </li></ul><ul><li>How to use holiday “down time” more effectively </li></ul>
  4. 4. Are you ready?
  5. 5. Consumer Readiness <ul><li>Start early </li></ul><ul><li>Reasons to linger </li></ul><ul><li>Packaging with fellow retailers </li></ul><ul><li>Focus on male shoppers </li></ul><ul><li>Highlight stocking stuffers </li></ul>
  6. 6. Consumer Readiness <ul><li>Kids rule! </li></ul><ul><li>Charity tie-ins </li></ul><ul><li>Wish lists for family & friends </li></ul><ul><li>Gift cards </li></ul><ul><li>Pre-packaged and point of sale </li></ul><ul><li>Come back (and bring your friends!) </li></ul>
  7. 7. B2B Readiness <ul><li>Keep doing the same thing </li></ul><ul><li>Appeal to end-of-year planning/budget cycles </li></ul><ul><li>Help prospects kick-start their own New Years goals & results </li></ul><ul><li>Make offers specific to their unique end-of-year context </li></ul>
  8. 8. B2B Readiness <ul><li>Promote and execute webinars </li></ul><ul><li>Help them reach their customers </li></ul><ul><li>Holiday-themed referral offers </li></ul><ul><li>Focus on demos </li></ul>
  9. 9. Getting ready for January <ul><li>Read </li></ul><ul><li>Learn </li></ul><ul><li>Brainstorm </li></ul><ul><li>Secret shop </li></ul><ul><li>Plan </li></ul>
  10. 10. Using holiday “down time” <ul><li>Finish a big project </li></ul><ul><li>Plan a big project </li></ul><ul><li>Get organized </li></ul><ul><li>Improve your work environment </li></ul><ul><li>Network </li></ul>
  11. 11. Don ’t forget…
  12. 12. Questions?
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