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Integrated Social Media Best Practices for the Church
 

Integrated Social Media Best Practices for the Church

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Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.

Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.

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    Integrated Social Media Best Practices for the Church Integrated Social Media Best Practices for the Church Presentation Transcript

    • Integrated Social Media Best Practices for the Church
      Matt Brooks
      Lead Pastor at LifePoint Church
      Matt Heinz
      President of Heinz Marketing Inc.
    • Matt Heinz
      • President of Heinz Marketing Inc.
      • 12 yrs of marketing, business development and sales
      • Focuses on greater sales, revenue growth, product success and customer loyalty
      • Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
      • Twitter - @HeinzMarketing
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • MattBrooks
      • Lead Pastor at LifePoint Church in Albertville, Alabama
      • On of the founding pastors at LifePoint Church
      • Married to his best friend, Jennifer. They have two boys.
      • Twitter @matt_brooks_
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • The Basics
      Know your audience
      Know their preferences
      Get to know their networks
      Get started!
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • Two fundamental questions
      Where is my congregation?
      Where am I most comfortable?
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • Who are your influencers?
      Within your church & community
      Where are they?
      Join & participate vs. create
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • How to execute
      It starts (and ends) with great content
      Use an editorial calendar
      Pull content ideas from your congregation & your peers
      Create continuity across channels
      Cross-promote
      Tie back to common platform (your Web site, your blog, The City)
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • Tools
      Wordpress
      HootSuite or TweetDeck
      dlvr.it, timely.is, bit.ly, TweetAdder
      Cross-platform shortcuts
      #fb
      #in
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • MattBrooks
      • Lead Pastor at LifePoint Church in Albertville, Alabama
      • On of the founding pastors at LifePoint Church
      • Married to his best friend, Jennifer. They have two boys.
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • Matt Heinz
      • President of Heinz Marketing Inc.
      • 12 yrs of marketing, business development and sales
      • Focuses on greater sales, revenue growth, product success and customer loyalty
      • Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
      • Twitter - @HeinzMarketing
      Tweet your questions to @TheCity using hashtag #thecityconvo
    • Integrated Social Media Best Practices for the Church
      Brought to you by
      Visit us at onthecity.org