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Integrated Social Media Best Practices for the Church<br />Matt Brooks<br />Lead Pastor at LifePoint Church<br />Matt Hein...
Matt Heinz<br /><ul><li>President of Heinz Marketing Inc.
12 yrs of marketing, business development and sales
Focuses on greater sales, revenue growth, product success and customer loyalty
Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
Twitter - @HeinzMarketing</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
MattBrooks<br /><ul><li>Lead Pastor at LifePoint Church in Albertville, Alabama
On of the founding pastors at LifePoint Church
Married to his best friend, Jennifer. They have two boys.
Twitter @matt_brooks_</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
The Basics<br />Know your audience<br />Know their preferences<br />Get to know their networks<br />Get started!<br />Twee...
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Integrated Social Media Best Practices for the Church

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Slide deck from May 24, 2011 presentation on integrated social media best practices for the church, presented with The City.

Published in: Business, News & Politics
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Transcript of "Integrated Social Media Best Practices for the Church"

  1. 1. Integrated Social Media Best Practices for the Church<br />Matt Brooks<br />Lead Pastor at LifePoint Church<br />Matt Heinz<br />President of Heinz Marketing Inc.<br />
  2. 2. Matt Heinz<br /><ul><li>President of Heinz Marketing Inc.
  3. 3. 12 yrs of marketing, business development and sales
  4. 4. Focuses on greater sales, revenue growth, product success and customer loyalty
  5. 5. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
  6. 6. Twitter - @HeinzMarketing</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  7. 7. MattBrooks<br /><ul><li>Lead Pastor at LifePoint Church in Albertville, Alabama
  8. 8. On of the founding pastors at LifePoint Church
  9. 9. Married to his best friend, Jennifer. They have two boys.
  10. 10. Twitter @matt_brooks_</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  11. 11. The Basics<br />Know your audience<br />Know their preferences<br />Get to know their networks<br />Get started!<br />Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  12. 12. Two fundamental questions<br />Where is my congregation?<br />Where am I most comfortable?<br />Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  13. 13. Who are your influencers?<br />Within your church & community<br />Where are they?<br />Join & participate vs. create<br />Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  14. 14. How to execute<br />It starts (and ends) with great content<br />Use an editorial calendar<br />Pull content ideas from your congregation & your peers<br />Create continuity across channels<br />Cross-promote<br />Tie back to common platform (your Web site, your blog, The City)<br />Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  15. 15. Tools<br />Wordpress<br />HootSuite or TweetDeck<br />dlvr.it, timely.is, bit.ly, TweetAdder<br />Cross-platform shortcuts<br />#fb<br />#in<br />Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  16. 16. MattBrooks<br /><ul><li>Lead Pastor at LifePoint Church in Albertville, Alabama
  17. 17. On of the founding pastors at LifePoint Church
  18. 18. Married to his best friend, Jennifer. They have two boys.</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  19. 19. Matt Heinz<br /><ul><li>President of Heinz Marketing Inc.
  20. 20. 12 yrs of marketing, business development and sales
  21. 21. Focuses on greater sales, revenue growth, product success and customer loyalty
  22. 22. Lives in Kirkland, WA with his wife, 2 children, dogs, cats and 6 chickens
  23. 23. Twitter - @HeinzMarketing</li></ul>Tweet your questions to @TheCity using hashtag #thecityconvo<br />
  24. 24. Integrated Social Media Best Practices for the Church<br />Brought to you by<br />Visit us at onthecity.org<br />
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