• Like

Event Co-Marketing Kit Sample

  • 1,125 views
Uploaded on

This is a great example of a co-marketing promotional kit for any event - online, offline or otherwise. Great job Demandbase & MarketingCloud for putting this together (and letting me share it!).

This is a great example of a co-marketing promotional kit for any event - online, offline or otherwise. Great job Demandbase & MarketingCloud for putting this together (and letting me share it!).

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • it help me a lot on my marketing journey, it motivates me how to compete todays market.thanks
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
1,125
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
9
Comments
1
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Account Based Marketing Summit -- Marketing KitDemandbase and BrightTalk Present:The Account-Based Marketing SummitOne Day, Five Webinars. Applying Account-Based Marketing Strategy to Your B2BSales and Marketing Programs.Demandbase and BrightTalk present the Account-Based Marketing Summit on Tuesday, August 21ststarting at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughlyentertaining series of webinars. Please join us.Whether you are applying account-based marketing tactics and strategies for building targeted namedaccount or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the accounttypes that are most likely to become revenue drives results. At this summit, join B2B marketing industryleaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well aslead management and nurturing.Speakers include:  Lauren Goldstein, VP Strategic Planning, Babcock and Jenkins  Carlos Hidalgo, CEO, Annuitas Group  Matt Heinz, CEO, Heinz Marketing  Adam Needles, author of Balancing the Demand Equation  Robert Rose, author of Managing Content Marketing  Sheila Hathaway, Director of Operations, MarketOneThis webinar takes place on Tuesday, August 21, 2012 at 10AM Pacific / Noon Central / 1PM Eastern.Attendees can pick and choose which webinars are relevant to their interests and selectively attend thesessions that interest them.The following marketing assets are available for speakers and partners to use in support of marketingthe event to your audiences.Please feel free to personalize as needed. Should you need anything else, please contact Jason Stewartat 415-545-8806 (jstewart@demandbase.com) or Shari Johnston at 415-728-9048(sjohnston@demandbase.com)
  • 2. General Registration Link http://www.brighttalk.com/summit/accountbasedmarketingEvent Details Demandbase and BrightTalk Present:Account-Based Marketing SummitTuesday, August 21, 2012Starting at 10:00am Pacific / Noon Central / 1:00pm Easternhttp://www.brighttalk.com/summit/accountbasedmarketingContextual Ad Copy (2 Choices) (Google Adwords friendly)_B2B Marketing Webinars:Account-Based Marketing SummitB2B Strategies and Tactics: 8/21http://www.brighttalk.com/summit/accountbasedmarketingAccount-Based Marketing:Online summit featuring B2Bmarketing leaders. Register Now.http://www.brighttalk.com/summit/accountbasedmarketingSocial Media LinksLinkedIn:http://linkd.in/Otc7xXTwitter: Account-Based Marketing Summit: 5 webinars 1 day http://bit.ly/Qko9x7 #accountbasedEmail and eNewsletter Copy Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughlyentertaining webinar summit. Please join us.Whether you are applying account-based marketing tactics and strategies for building targeted namedaccount or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the accounttypes that are most likely to become revenue drives results. At this summit, join B2B marketing industryleaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well aslead management and nurturing.Topics include:  Inbound marketing strategy for content creation and personalization  Account-based lead scoring, management and nurturing
  • 3.  Outbound teleprospecting and list buildingAccount-Based Marketing Summit: from Demandbase and BrightTalkTuesday, August 21st from 10 AM to 3 PM Pacific. 5 one-hour webinars. Attendees can pick and choosewhich webinars are relevant to their interests and selectively attend the sessions that interest them.Please join us to learn how to leverage Account-Based marketing to attract, engage, convert and nurturemore of the companies that are the most likely to become revenue.Short Text Copy Demandbase and BrightTalk are honored to present the Account-Based Marketing Summit on Tuesday,August 21st at 10 AM Pacific, 1 PM Eastern, for what will be an information-packed and thoroughlyentertaining webinar summit.Whether you are applying account-based marketing tactics and strategies for building targeted namedaccount or prospect lists, teleprospecting, lead scoring or inbound marketing -- focusing on the accounttypes that are most likely to become revenue drives results. At this summit, join B2B marketing industryleaders as they discuss their strategies and tactics for both inbound and outbound marketing, as well aslead management and nurturing.Speaker Bios Carlos HidalgoCarlos Hidalgo is the CEO of the Annuitas Group, the leading provider of sales and marketing processconsulting services for B2B technology, financial and manufacturing companies. With more than 50years of combined experience, The Annuitas Group helps clients achieve greater marketing and salesefficiency through more productive and efficient lead management, marketing automation and demandgeneration programs. In all, The Annuitas Group has been able to identify over $750 million of potentialrevenue within their clients by developing new sales and marketing lead management process.Adam NeedlesAdam B. Needles is a passionate B2B marketing change agent -- helping companies build successful,modern, buyer-centric demand generation programs and transform their lead-to-revenue demandprocesses to drive profitable revenue growth and build sustainable brands. He is the author of Balancingthe Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model - a bookwritten for B2B marketing leaders. Adam has led marketing strategy and demand generation programsfor dozens of companies since the late 1990s. These include publicly-traded, Fortune 500 companiessuch as Dell, E*TRADE FINANCIAL, Lenovo, Motorola, Pitney Bowes, Platinum Technology (acquired byCA Technologies), PNC Bank, PTC and Target.Matt HeinzMatt Heinz brings more than 12 years of marketing, business development and sales experience from avariety of organizations, vertical industries and company sizes. His career has focused on delivering
  • 4. measurable results for his employers and clients in the way of greater sales, revenue growth, productsuccess and customer loyalty. Matt has held various positions at companies such as Microsoft, WeberShandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began HeinzMarketing to help clients focus their business on market and customer opportunities, then execute aplan to scale revenue and customer growth. He launched Heinz Marketing formally in late 2008.Lauren GoldsteinAs VP of Strategy for Babcock & Jenkins, Lauren drives marketing strategies that result in strong ROI andlong-term relationships for Adobe, NetApp, LinkedIn, CenturyLink and more. Constantly exploring newways to engage B2B buyers in the purchase consideration cycle, Lauren has helped B2B clients driverevenue with innovative demand creation and pipeline acceleration strategies for 15 years. Lauren iscommitted to continued learning and shares her B2B marketing expertise in this blog and as aconference speaker at industry events.Robert RoseAuthor of Managing Content Marketing, Robert Rose is the Chief Troublemaker at Big Blue Moose and isa strategist in residence for the Content Marketing Institute. Robert is responsible for innovatingcreative and technical content marketing strategies for a variety of clients at Big Blue Moose, includingAT&T and musician Dwight Yoakam.Sheila HathawaySheila is Director of Operations for MarketOne International, a new breed of integrated demandgeneration providers. MarketOne’s offering spans tele-services, digital content and communications,data management, marketing technology and operational consulting. MarketOne provides marketingservices that deliver sales results.Jennifer Pockell-WilsonJennifer Pockell-Wilson leads the demand-focused marketing teams and demand operations atDemandbase. She is passionate about aligning sales & marketing toward common goals through thecoordination of language, systems and process. Before joining Demandbase, Jen was the Senior Directorof Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst &Young LLP and Lotus Development.Jason StewartJason Stewart leads demand generation programs for Demandbase and is a recognized marketingtechnologist and thought leader in the B2B lead generation and lead management space. He foundedand leads the Salesforce.com user group in San Francisco and was one of the first 500 people tocomplete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales,demand generation, lead management and marketing operations with a variety of public and privatelyheld software companies. He earned his BA in English from Rutgers University.Graphics  Header graphic for emails and Web Pages
  • 5. Email Header Graphic 600x140Medium Rectangle 300 x 250Banner 728 x 90
  • 6. Skyscaper Banner 120X600