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B2B FastTracks Webinar Series: The Road to Content Creation: Driving ROI and Leads through Content Marketing

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Content marketing is easily one of the most popular catch-phrases of 2014, but do you know if your content is really generating leads? The third Webinar of our 3-part series focuses on content …

Content marketing is easily one of the most popular catch-phrases of 2014, but do you know if your content is really generating leads? The third Webinar of our 3-part series focuses on content marketing, where you’ll learn from industry experts at LinkedIn Marketing Solutions and Simply Measured the most important methods and tools to effectively measure the success of your content strategy and infuse your content marketing with real results.

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  • 1. Driving ROI and Leads Through Content Marketing ___________________________________ Content Marketing from the Pros
  • 2. Content Marketing’s ROI Stats: • Content marketing costs 62% less than traditional marketing and generates about 3x as many leads – Source: DemandMetric • 82% of marketers who blog see positive ROI for their inbound marketing – Source: HubSpot • Brands that create 15 blog posts per month average 1,200 new leads per month – Source: HubSpot #B2BFT
  • 3. Guest Panelists Uri Bar-Joseph Director of Marketing at Simply Measured @uribarjoseph Jason Miller Leading Global Content Marketing for LinkedIn Marketing Solutions @JasonMillerCA #B2BFT

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