2014 Go To Market Readiness Review
 

2014 Go To Market Readiness Review

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2014 Go To Market Readiness Review 2014 Go To Market Readiness Review Document Transcript

  •     8201  164th  Ave  NE,  Suite  200   Redmond,  WA    98052   Phone:  877-­‐291-­‐0006   www.heinzmarketing.com   2014  Go  To  Market  Readiness  Review     Success  in  2014  –  which  includes  developing  the  plans  &  resources  required  to  execute  -­‐  means   simultaneously  assessing  the  impact  of  current-­‐year  efforts  while  precisely  projecting  what  you’ll   need  across  the  organization  to  accelerate  success  in  the  New  Year.     The  Heinz  Marketing  2014  Go  To  Market  Readiness  Review  will  help  you  immediately  improve  the   efficacy  of  current  efforts,  plus  successfully  plan,  budget  for  and  hit  the  ground  running  on  greater   objectives  next  year.     The  2014  Readiness  Review  includes  insights  into  the  following:   Process   What  systems  are  in  place  to  support  &  automate  execution?   Which  new  processes  can  be  introduced  to  improve  efficiency,  consistency  and  results  with   minimal  cost?   People   Which  roles  are  required  to  execute  on  the  strategy  &  objectives  moving  forward?   What  skill  sets  do  existing  staff  need  to  increase  success  in  the  coming  year?   Database  Health   How  efficient  is  the  current  prospect  database?   Where  can  it  be  improved  –  depth  and  breadth  –  and  how  can  that  be  most  efficiently   accomplished?   Technology   What  is  the  optimal  software  stack  for  your  marketing  organization?   Which  specific  tools,  applications  and  integrations  are  required  both  now  and  over  the  next   several  quarters?   Sales  &  Marketing  Collaboration   What  processes,  rhythms  and  other  collaborations  need  to  be  in  place  to  improve  lead   conversion  and  sales  success?   What  specific  strategies  and  tactics  can  be  adopted  to  improve  real-­‐time  results?   Content,  Social  &  Search  Strategy   What  is  the  optimal  mix  and  collaboration  between  content,  social  and  search  specific  to   your  customer  and  market  opportunity?   What  resources,  tools  and  processes  can  be  introduced  to  increase  leverage  and  results   from  these  focus  areas?     Every  2014  readiness  review  includes:   • A  comprehensive  report  of  findings,  complete  with  data  and  comparables  based  on  your   competitors   • Explicit  set  of  recommendations  for  how/where  to  execute  moving  forward  –  including   recommendations  for  tools,  technology,  people  and  budget  required  to  succeed   • Quick  win  opportunities  that  will  have  a  material  impact  on  2013  results   • Templates  and  how-­‐to  guidelines  for  your  team  to  execute  quickly   • Specific  strategy  &  execution  blueprints  that  map  your  current  tools  &  implementation  to   required  scale  for  2014,  so  you  can  hit  the  ground  running  on  January  2nd     To  learn  more  about  the  2014  readiness  review,  please  call  877-­‐291-­‐0006  or  email  us  at   acceleration@heinzmarketing.com