Epic Change: Social Media for Social Good, Stacey Monk


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Heinz College Alumni Reunion 2009 kicked off with an alumni panel titled, “Social media for change: A conversation about its impact on business, policy and culture.” The panel was moderated by Assistant Professor Laura Dabbish, CS (MS-HCI) 2005, CS (Ph.D.-HCI) 2006, and featured presentations by five alumni who are using social networking technology to advance business, government and society. In the spirit of networking, the event received live coverage from exponentialweb.com, a blog founded by two Heinz College students, as well as from Brad Stephenson (MAM 2005), our very own Heinz College social media manager.

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Epic Change: Social Media for Social Good, Stacey Monk

  1. 1.  <br />Social Media for Social Good<br />Stacey Monk<br /> Founder/CEO, Epic Change<br /> MAM 2000<br />
  2. 2. Mission & Vision<br />Epic Change amplifies the voices and impact of grassroots changemakers and social entrepreneurs. We share their stories in ways that raise visibility and funds to support their extraordinary efforts to create hope in our world.<br />We believe that people&apos;s stories are assets that can be used as resources to improve their lives. We help changemakers share their &quot;epic&quot; true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive &quot;change&quot; in their communities.<br />A 2-year-old startup nonprofit, we have been widely recognized for our innovative use of social media in creating social change.<br />Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  3. 3. Epic Change in Tanzania<br />Mama Lucy sold chickens & turned her income into the school that will transform her community. <br />With our investment, she has:<br /><ul><li>Tripled the size of her student body to over 300 children
  4. 4. Qualified to participate in national exams for the first time & scored #1 of 117 local schools
  5. 5. Secured land & built 5 classrooms
  6. 6. Purchased a new school bus
  7. 7. Installed solar power, a well, running water and flushable toilets</li></ul>Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  8. 8. America’s Giving Challenge<br />Our 1st Social Media Experiment<br /><ul><li>12/17/07 – 1/31/08
  9. 9. Total # of Donations: 279
  10. 10. Total of Donations: $6,159.00
  11. 11. Average Donation: $22.08
  12. 12. #21 in US; >600 total organizations
  13. 13. Award from the Case Foundation: $1,000</li></ul>Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  14. 14. TweetsGiving<br />TweetsGiving was created by Epic Change in November 2008 as a 48-hour Twitter celebration of gratitude & giving. Built in six days by six volunteers, the event raised over $11,000 to build a classroom in Tanzania, where the Twitter handles of donors are now painted on the walls.<br />Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  15. 15. TweetsGiving<br />Press & Presentations:<br />2008 TweetsGiving Successes:<br /><ul><li>#1 trending topic on Twitter
  16. 16. Over 15,000 site visits
  17. 17. Over 3,000 “tweets” of gratitude
  18. 18. Coverage in hundreds of blogs
  19. 19. Over $11K raised in 48 hours
  20. 20. 360 donors, 98% new
  21. 21. $30.92 average gift
  22. 22. 1 new classroom</li></ul>2009 TweetsGiving Plans:<br /><ul><li>Over 30 live gratitude parties worldwide so far, from Tel Aviv to Silicon Valley, including college campuses</li></ul>Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  23. 23. IdeaBlob<br />Cross-Cultural Online Collaboration & <br />the Limitations of Crowdsourcing<br />“Everyone wants to vote, but here the network is mostly very slow, so they are spending much time waiting on the queue/ line to vote.” <br />– Mama Lucy, school founder<br />“Am trembling right now because I have never failed a simple exam like this and I feel ashamed.” – Fanuel Gidori, parent<br />Students, parents & teachers lined up at a local internet café – many using the web for the 1st time – to participate online in Ideablob voting. Working together, we won $10,000 to create a tech lab at the school.<br />Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  24. 24. The #TwitterKids of Tanzania<br />Real-Time Connection with the Whole Wide World<br />@garyvee . have you marry?how old are you? what is your hobby?which game do you like?what do you do for fun?what is your career?it&apos;s me leah<br />4:56 AM Oct 19th from web <br />@leah_albert I am married, I am 33 , I love wine , I love Football, I spend time with my family for fun, businessman, Leah u r my friend<br />1:11 AM Oct 20th from TweetDeck<br />@garyvee ok! if i am your new friend why wont you come visit us? i see your in the airport.<br />1:32 AM Oct 21st from web in reply to garyvee<br />@leah_albert when do u want me to come?<br />1:34 AM Oct 21st from TweetDeckin reply to leah_albert<br />Epic Change<br />America’s Giving Challenge<br />TweetsGiving<br />Ideablob<br />TwitterKids<br />
  25. 25. questions?<br />Stacey Monk<br />@StaceyMonk on Twitter<br />stacey@epicchange.org<br />www.EpicChange.org<br />