International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008

Google is King But not everywhere in the world

Source: Oxyweb

Worldwide Search market shares Source: Comscore

Asia – Pacific market shares: Source: Comscore

Some facts about Baidu: Baidu serves up to 7.5 billion (!) searches a month Baidu’s web index contains over 740 million web pages Baidu is ranked 11th on Alexa’s worldwide ranking “ Fact”: Baidu get’s paid to remove negative listings on formula Baidu is moving towards B2B, competing Alibaba

Some facts about Baidu:

Baidu serves up to 7.5 billion (!) searches a month

Baidu’s web index contains over 740 million web pages

Baidu is ranked 11th on Alexa’s worldwide ranking

“ Fact”: Baidu get’s paid to remove negative listings on formula

Baidu is moving towards B2B, competing Alibaba

Paid Search (PPC) + Organic Search Paid placement (Fixed)

Russia market shares: Source: Comscore

Some facts about Yandex: Largest Russian Search Engine and Web Portal Yandex serves around 1.5 billion (!) searches a month Yandex Schedules IPO for 2009

Some facts about Yandex:

Largest Russian Search Engine and Web Portal

Yandex serves around 1.5 billion (!) searches a month

Yandex Schedules IPO for 2009

Organic Search Paid search

To take home

Numbers to take home: Around 80 billion searches monthly 6 out of 10 searches conducted on Google sites So 32 billion are on Non-Google websites So... T ake a look abroad and go international!

Numbers to take home:

Around 80 billion searches monthly

6 out of 10 searches conducted on Google sites

So 32 billion are on Non-Google websites

So... T ake a look abroad and go international!

Thank you! Contact me: www.tribal-im.com [email_address] twitter.com/heinivanbergen