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SMX London 2008 - International Seo
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SMX London 2008 - International Seo

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Slides from the International SEO session at SMX London 2008

Slides from the International SEO session at SMX London 2008

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  • Transcript

    • 1. International SEO Heini van Bergen Manager operations Tribal Internet Marketing November 2008
    • 2. Google is King But not everywhere in the world
    • 3. Source: Oxyweb
    • 4. Worldwide Search market shares Source: Comscore
    • 5.  
    • 6. Asia – Pacific market shares: Source: Comscore
    • 7.
      • Some facts about Baidu:
      • Baidu serves up to 7.5 billion (!) searches a month
      • Baidu’s web index contains over 740 million web pages
      • Baidu is ranked 11th on Alexa’s worldwide ranking
      • “ Fact”: Baidu get’s paid to remove negative listings on formula
      • Baidu is moving towards B2B, competing Alibaba
    • 8. Paid Search (PPC) + Organic Search Paid placement (Fixed)
    • 9.  
    • 10. Russia market shares: Source: Comscore
    • 11.
      • Some facts about Yandex:
      • Largest Russian Search Engine and Web Portal
      • Yandex serves around 1.5 billion (!) searches a month
      • Yandex Schedules IPO for 2009
    • 12. Organic Search Paid search
    • 13. To take home
    • 14.
      • Numbers to take home:
      • Around 80 billion searches monthly
      • 6 out of 10 searches conducted on Google sites
      • So 32 billion are on Non-Google websites
      • So... T ake a look abroad and go international!
    • 15. Thank you! Contact me: www.tribal-im.com [email_address] twitter.com/heinivanbergen