Diagnosing Web Site Architecture Issues Using free tools for diagnosing

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Over 500 SEO tools available

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Diagnosing by a Funnel Major Technical Issues The right keywords in the right place Popularity of your pages

Major Technical issues

1. How many pages are indexed by Google? Free tool alert: Google Site operator http://www.google.com/search?hl=en&q=site%3A

2. What is Google webmaster central telling you? Free tool alert: Google Webmaster central https://www.google.com/webmasters/tools/

3. Strange behaviour caused by redirects Free tool alert: Rex Swain http viewer http://www.rexswain.com/httpview.html www.mattcutts.com

4. Doing stupid things in your robots.txt Free tool alert: Robots.txt Validator http://validator.czweb.org/robots-txt.php

5. Hosting in a bad / unknown neighbourhood Free tool alert: Live Search IP Operator http://search.live.com/results.aspx?q=ip%3A daggle.com --> IP: 64.62.209.12

6. Using unsupported scripts (Flash | Javascript) Free tool alert: Google Cache http://209.85.229.132/search?q=cache :.... Visitor version Search engine version

7. 8. 9. .... Lot’s more examples to give Free tool alert: SEO Browser http://www.seo-browser.com - Using Frames - Unfollowed all of your links - Meta nofollow added to head section of page - Only used javascript menu’s / links - Page loading time is too long - Accidentally cloaked your whole website - Stuck in sandbox - Wrong target country - etc......

The right keywords in the right place

1. Yes, it’s about keyword research Free tool alert: Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal

2. But what will be the right keywords for me? Free tool alert: Conversions in your own Google Analytics account https:// www.google.com /analytics/

3. And can they be found on my website? Free tool alert: SEO Book Keyword density checker http://tools.seobook.com/general/keyword-density/

4. 5. 6. ... Lot’s more content issues Free tool alert: SEO Book Free Tools section http://tools.seobook.com/other-seo-tools/ - Wrong use of synonyms - Overwhelming number of keywords (spam) - Hidden content - Wrong or inconsistent link texts - The same (duplicate content) on different pages / domains - etc......

Popularity of your pages

1. Cherish what you have already achieved Free tool alert: Majestic SEO http://www.majesticseo.com/

2. Don’t focus only on one (home)page Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite

3. Try achieving anchor texts that match your main keywords Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite

To take away: Other great resources of free tools No free tool alerts left... - SEOMoz: http://www.seomoz.org/tools - SEO Book: http://tools.seobook.com / - SEO Chat: http://www.se ochat.com/seo-tools/ - Firefox plugins : https://addons.mozilla.org/en-U S/firefox/browse/type:1/cat:13?sort=name - We Build Pages: http://www.webuildpages.com/tools/ - Lipperhey: http://www.lipper hey.nl

Thank you! Questions? Contact me: www.tribal-im.com twitter.com/heinivanbergen [email_address]