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Diagnosing Web Site Architecture Issues
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Diagnosing Web Site Architecture Issues

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  • 1. Diagnosing Web Site Architecture Issues Using free tools for diagnosing
  • 2. Which free tools do you use?
  • 3. Over 500 SEO tools available
  • 4. Let’s start diagnosing
  • 5. Diagnosing by a Funnel Major Technical Issues The right keywords in the right place Popularity of your pages
  • 6. Major Technical issues
  • 7. 1. How many pages are indexed by Google? Free tool alert: Google Site operator http://www.google.com/search?hl=en&q=site%3A
  • 8. 2. What is Google webmaster central telling you? Free tool alert: Google Webmaster central https://www.google.com/webmasters/tools/
  • 9. 3. Strange behaviour caused by redirects Free tool alert: Rex Swain http viewer http://www.rexswain.com/httpview.html www.mattcutts.com
  • 10. 4. Doing stupid things in your robots.txt Free tool alert: Robots.txt Validator http://validator.czweb.org/robots-txt.php
  • 11. 5. Hosting in a bad / unknown neighbourhood Free tool alert: Live Search IP Operator http://search.live.com/results.aspx?q=ip%3A daggle.com --> IP: 64.62.209.12
  • 12. 6. Using unsupported scripts (Flash | Javascript) Free tool alert: Google Cache http://209.85.229.132/search?q=cache :.... Visitor version Search engine version
  • 13. 7. 8. 9. .... Lot’s more examples to give Free tool alert: SEO Browser http://www.seo-browser.com - Using Frames - Unfollowed all of your links - Meta nofollow added to head section of page - Only used javascript menu’s / links - Page loading time is too long - Accidentally cloaked your whole website - Stuck in sandbox - Wrong target country - etc......
  • 14. The right keywords in the right place
  • 15. 1. Yes, it’s about keyword research Free tool alert: Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
  • 16. 2. But what will be the right keywords for me? Free tool alert: Conversions in your own Google Analytics account https:// www.google.com /analytics/
  • 17. 3. And can they be found on my website? Free tool alert: SEO Book Keyword density checker http://tools.seobook.com/general/keyword-density/
  • 18. 4. 5. 6. ... Lot’s more content issues Free tool alert: SEO Book Free Tools section http://tools.seobook.com/other-seo-tools/ - Wrong use of synonyms - Overwhelming number of keywords (spam) - Hidden content - Wrong or inconsistent link texts - The same (duplicate content) on different pages / domains - etc......
  • 19. Popularity of your pages
  • 20. 1. Cherish what you have already achieved Free tool alert: Majestic SEO http://www.majesticseo.com/
  • 21. 2. Don’t focus only on one (home)page Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite
  • 22. 3. Try achieving anchor texts that match your main keywords Free tool alert: Link Diagnosis http://www.linkdiagnosis.com/ Nu.nl; large Dutch newssite
  • 23. To take away: Other great resources of free tools No free tool alerts left... - SEOMoz: http://www.seomoz.org/tools - SEO Book: http://tools.seobook.com / - SEO Chat: http://www.se ochat.com/seo-tools/ - Firefox plugins : https://addons.mozilla.org/en-U S/firefox/browse/type:1/cat:13?sort=name - We Build Pages: http://www.webuildpages.com/tools/ - Lipperhey: http://www.lipper hey.nl
  • 24. Thank you! Questions? Contact me: www.tribal-im.com twitter.com/heinivanbergen [email_address]