Your SlideShare is downloading. ×
Diagnosing Web Site Architecture Issues
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Diagnosing Web Site Architecture Issues


Published on

Published in: Technology, Design

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Diagnosing Web Site Architecture Issues Using free tools for diagnosing
  • 2. Which free tools do you use?
  • 3. Over 500 SEO tools available
  • 4. Let’s start diagnosing
  • 5. Diagnosing by a Funnel Major Technical Issues The right keywords in the right place Popularity of your pages
  • 6. Major Technical issues
  • 7. 1. How many pages are indexed by Google? Free tool alert: Google Site operator
  • 8. 2. What is Google webmaster central telling you? Free tool alert: Google Webmaster central
  • 9. 3. Strange behaviour caused by redirects Free tool alert: Rex Swain http viewer
  • 10. 4. Doing stupid things in your robots.txt Free tool alert: Robots.txt Validator
  • 11. 5. Hosting in a bad / unknown neighbourhood Free tool alert: Live Search IP Operator --> IP:
  • 12. 6. Using unsupported scripts (Flash | Javascript) Free tool alert: Google Cache :.... Visitor version Search engine version
  • 13. 7. 8. 9. .... Lot’s more examples to give Free tool alert: SEO Browser - Using Frames - Unfollowed all of your links - Meta nofollow added to head section of page - Only used javascript menu’s / links - Page loading time is too long - Accidentally cloaked your whole website - Stuck in sandbox - Wrong target country - etc......
  • 14. The right keywords in the right place
  • 15. 1. Yes, it’s about keyword research Free tool alert: Google Adwords Keyword Tool
  • 16. 2. But what will be the right keywords for me? Free tool alert: Conversions in your own Google Analytics account https:// /analytics/
  • 17. 3. And can they be found on my website? Free tool alert: SEO Book Keyword density checker
  • 18. 4. 5. 6. ... Lot’s more content issues Free tool alert: SEO Book Free Tools section - Wrong use of synonyms - Overwhelming number of keywords (spam) - Hidden content - Wrong or inconsistent link texts - The same (duplicate content) on different pages / domains - etc......
  • 19. Popularity of your pages
  • 20. 1. Cherish what you have already achieved Free tool alert: Majestic SEO
  • 21. 2. Don’t focus only on one (home)page Free tool alert: Link Diagnosis; large Dutch newssite
  • 22. 3. Try achieving anchor texts that match your main keywords Free tool alert: Link Diagnosis; large Dutch newssite
  • 23. To take away: Other great resources of free tools No free tool alerts left... - SEOMoz: - SEO Book: / - SEO Chat: - Firefox plugins : S/firefox/browse/type:1/cat:13?sort=name - We Build Pages: - Lipperhey: http://www.lipper
  • 24. Thank you! Questions? Contact me: [email_address]