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The Effects of Social Media At Work
 

The Effects of Social Media At Work

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Top is on how social media has effected companies and how companies are utilizing social media to gather more audience and improve their marketing.

Top is on how social media has effected companies and how companies are utilizing social media to gather more audience and improve their marketing.

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    The Effects of Social Media At Work The Effects of Social Media At Work Presentation Transcript

    • By AnikaNieh
      The Effects of Social Media At Work
    • Social Media Timeline
    • Social Media Statistics
      - Facebookadded 100M users in 9 months. Other media to reach 50M…
      38 years
      3 years
      4 years
    • Social Media Statistics
      • 25% of searches on top 20 brands are links to user-generated content
      • 78% of users trust peer recommendations (14% trust ads)
      • Facebook would be 3rd largest country (400M….and growing)
      • Facebook crossed Google’s US traffic last month
      • There are 5,508 social media sites on the Internet
      - Users spend 17:03 minutes on an average on social media sites
    • Effects of Social Media in Business
    • Brand Interaction has Changed
      Social Media Marketing
      Traditional/Offline Marketing
      “I have a need”
      “We have an
      offer. Please
      make a
      purchase”
      “Let’s collaborate”
      - One-way communication
      - Consumer doesn’t have a voice
      - No interaction with customer
      - Two-way communication
      - Interact, engage and listen to customer
      - Consumer’s voice counts
    • Social Media Presence in Companies
    • % of Companies Who Use Social Media Websites For Business Information
    • Ways Companies Utilize Social Media Sites
      LinkedIn (Members)
      Participate in discussions and Q&A
      Publish events on LinkedIn
      Add industry news feeds to the group
      Integrate your SlideShareaccount with
      LinkedIn
    • Ways Companies Utilize Social Media Sites
      - Facebook (Fans)
      - Integrate applications
      - Include RSS feeds into fan-page
      - Create custom tabs
      - Repost comments by other users.
      - Use Facebook ads to promote fan page.
    • Ways Companies Utilize Social Media Sites
      Twitter (Followers)
      - Use twitter tools to identify key influencers
      - Get listed on twitter lists
      - Follow key influencers
      - Use hash tags to increase brand visibility
    • Ways Companies Utilize Social Media Sites
      YouTube (Subscribers)
      - Upload quality videos at regular frequency
      - Create play-lists – specific to a product
      - Reciprocal subscription, subscribe to other
      peoples videos and get them to subscribe
      back