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I participated in Business Transformation through Enterprise Architecture -conference in Stockholm (November 30 - December 1, 2010) ...

I participated in Business Transformation through Enterprise Architecture -conference in Stockholm (November 30 - December 1, 2010)
https://www.opengroup.org/stockholm2010/.
Dr. Alexander Osterwalder gave an excellent lecture on “Align Strategy, Process and IT Through Business Model Architecture“. More about methodology:
http://www.businessmodelgeneration.com/
As part of talk, we were asked to test Canvas method by asking the nine key questions from you neighbor. My neighbor happened to be a smart lady from SEB bank. After fifteen minutes I hade a relatively clear picture on SEB business model at high level.
Afterwards I sketched out a Canvas based on answers, which is included in this set.

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Sample canvas seb Presentation Transcript

  • 1. Sample Canvas: SEB retail banking As captured in Open Group Conference in Stockholm 2010 Heimo Hänninen Tieto, [email_address]
  • 2. Overview
    • I participated in Business Transformation through Enterprise Architecture - conference in Stockholm (November 30 - December 1, 2010)
        • https://www.opengroup.org/stockholm2010/ .
    • Dr. Alexander Osterwalder gave an excellent lecture on “Align Strategy, Process and IT Through Business Model Architecture“. More about methodology:
      • http://www.businessmodelgeneration.com/
    • As part of talk, we were asked to test Canvas method by asking the nine key questions from you neighbor . My neighbor happened to be a smart lady from SEB bank . After fifteen minutes I hade a relatively clear picture on SEB business model at high level.
    • Afterwards I sketched out a Canvas based on answers, which is included in this set.
    [email_address] 2010-12-28
  • 3. 9 Canvas questions to ask
    • Customers
      • Customer Segments: The target audience for a business' products and services.
      • Channels: The means by which a company delivers products and services to customers. This includes the company's marketing and distribution strategy.
      • Customer Relationship: The links a company establishes between itself and its different customer segments. The process of managing customer relationships is referred to as customer relationship management .
    • Offering
      • Value Proposition : The products and services a business offers. Quoting Osterwalder (2004), a value proposition "is an overall view of .. products and services that together represent value for a specific customer segment. It describes the way a firm differentiates itself from its competitors and is the reason why customers buy from a certain firm and not from another."
    • Infrastructure
      • Key Activities: The activities necessary to execute a company's business model.
      • Key Resources: The resources that are necessary to create value for the customer.
      • Partner Network: The business alliances which complement other aspects of the business model.
    • Finances
      • Cost Structure: The monetary consequences of the means employed in the business model. A company's DOC.
      • Revenue Streams: The way a company makes money through a variety of revenue flows. A company's income.
    [email_address] 2010-12-28
  • 4. 9 Canvas questions answered
      • Customer Segments:
        • Private; Small and mid sized enterprises
      • Channels:
        • Branch offices, Internet, Call centers, ATMs
      • Customer Relationship:
        • Long term, throughout life cycle phases, Face to face, Online (virtual) for B2C
      • Value Proposition :
        • Financial services & advisory, Loans, Payments, Securities, Insurances
      • Key Activities:
        • Risk analysis, Offer creation, Customer analysis, Agreements, Capital follow up
      • Key Resources:
        • Specialists, IT systems, Branch offices, Capital
      • Partner Network:
        • ECB, Other banks, Clearing institutions, Stock markets, Financial regulators
      • Cost Structure:
        • Salaries, branch related, Running IT, Partnered services (CRM)
      • Revenue Streams:
        • Sales: margin in loans and mortgages, Service fee
    [email_address] 2010-12-28 Then placed in the template
  • 5. Bizz model canvas: SEB retail banking [email_address] 2010-12-28 Private Small and mid sized enterprises
    • Financial services & advisory
    • Loans,
    • Payments
    • Securities
    • Insurances
    • Long term, throughout life cycle phases
    • Face to face,
    • Online (virtual)
      • B2C
    • Branch offices
    • Internet
    • Call centers
    • ATMs
    • Sales: margin in loans and mortgages
    • Service fee
    • Specialists
    • IT systems
    • Branch offices
    • Capital
    • Risk analysis
    • Offer creation
    • Customer analysis
    • Agreements
    • Capital follow up
    • ECB
    • Other banks
    • Clearing institutions
    • Stock markets
    • Financial regulators
    • Salaries, branch related
    • Running IT
    • Partnered services (CRM)
    Profit