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05/21/2011 by Heiko Butz Blog   Environmental Business Blog www.environbusiness.wordpress.com   Twitter  twitter.com/EnvironTweet Email   [email_address]
Environmental protection (1) think within your company what you can change Action Possible result Increase the  quality  for long lasting products Less usage of resources  Increase your  efficiency of water, energy and waste   Less usage of resources  Implement  recycling systems Less usage of resources  Follow the national laws worldwide (e.g. in the EU the WEEE) Decrease the  ecological impact  of your products  Use only certified resources (e.g.  FSC  Wood)  Reduce the  ecological impact  of the  constituent parts of your products  Become a carbon dioxide neutral company Lower the human made  climate change
Environmental protection (2) let others help you Local States USA (click on the logo to get forwarded to the homepage) Via Google search you can find private consultancy companies as well.
Chrysler Saves $50 Million With Environmental Efforts Make a profit out of your efforts (1) by saving money GE Aviation Saves $1 Million and 15 Million kWh of Electricity Updated Air Traffic System Could Save 12.9M Gallons of Jet Fuel per Year
Make a profit out of your efforts (2) by showing your environmental efforts to your customers Use  Social Media  to communicate this efforts more cost effectively
Communicate your improvements with  S ocial Media  (let the customers participate)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],78% of costumers trust peer recommendations, only 14% advertisements ( Box Hill Institute ). 25% of search results for the worlds top 20 largest brands are already links to user-generated contents ( Box Hill Institute ).
Communicate your improvements  with  Social  M edia How to get started in Social Media in 4 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],See more detailed information on how to get in social media in the presentation  „ Developing a Social Media Plan “ by  ifpeople . Free download at
Heiko Butz Blog   Environmental Business Blog www.EnvironBusiness.wordpress.com  Twitter  twitter.com/EnvironTweet Email   [email_address]

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How to get started with your business in environmental protection & social media

  • 1. 05/21/2011 by Heiko Butz Blog Environmental Business Blog www.environbusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]
  • 2. Environmental protection (1) think within your company what you can change Action Possible result Increase the quality for long lasting products Less usage of resources Increase your efficiency of water, energy and waste Less usage of resources Implement recycling systems Less usage of resources Follow the national laws worldwide (e.g. in the EU the WEEE) Decrease the ecological impact of your products Use only certified resources (e.g. FSC Wood) Reduce the ecological impact of the  constituent parts of your products Become a carbon dioxide neutral company Lower the human made climate change
  • 3. Environmental protection (2) let others help you Local States USA (click on the logo to get forwarded to the homepage) Via Google search you can find private consultancy companies as well.
  • 4. Chrysler Saves $50 Million With Environmental Efforts Make a profit out of your efforts (1) by saving money GE Aviation Saves $1 Million and 15 Million kWh of Electricity Updated Air Traffic System Could Save 12.9M Gallons of Jet Fuel per Year
  • 5. Make a profit out of your efforts (2) by showing your environmental efforts to your customers Use Social Media to communicate this efforts more cost effectively
  • 6.
  • 7.
  • 8.
  • 9. Heiko Butz Blog Environmental Business Blog www.EnvironBusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]