05/21/2011 by Heiko Butz Blog   Environmental Business Blog www.environbusiness.wordpress.com   Twitter  twitter.com/Envir...
Environmental protection (1) think within your company what you can change Action Possible result Increase the  quality  f...
Environmental protection (2) let others help you Local States USA (click on the logo to get forwarded to the homepage) Via...
Chrysler Saves $50 Million With Environmental Efforts Make a profit out of your efforts (1) by saving money GE Aviation Sa...
Make a profit out of your efforts (2) by showing your environmental efforts to your customers Use  Social Media  to commun...
Communicate your improvements with  S ocial Media  (let the customers participate)  <ul><li>Why? </li></ul><ul><li> Better...
Communicate your improvements  with  Social  M edia How to get started in Social Media in 4 easy steps <ul><li>1. Listen t...
<ul><li>3. Participate in your community  </li></ul><ul><li>- Create media yourself (Blogs, Comments, Facebook pages …) </...
Heiko Butz Blog   Environmental Business Blog www.EnvironBusiness.wordpress.com  Twitter  twitter.com/EnvironTweet Email  ...
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How to get started with your business in environmental protection & social media

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How to get started with your business in environmental protection & social media

  1. 1. 05/21/2011 by Heiko Butz Blog Environmental Business Blog www.environbusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]
  2. 2. Environmental protection (1) think within your company what you can change Action Possible result Increase the quality for long lasting products Less usage of resources Increase your efficiency of water, energy and waste Less usage of resources Implement recycling systems Less usage of resources Follow the national laws worldwide (e.g. in the EU the WEEE) Decrease the ecological impact of your products Use only certified resources (e.g. FSC Wood) Reduce the ecological impact of the  constituent parts of your products Become a carbon dioxide neutral company Lower the human made climate change
  3. 3. Environmental protection (2) let others help you Local States USA (click on the logo to get forwarded to the homepage) Via Google search you can find private consultancy companies as well.
  4. 4. Chrysler Saves $50 Million With Environmental Efforts Make a profit out of your efforts (1) by saving money GE Aviation Saves $1 Million and 15 Million kWh of Electricity Updated Air Traffic System Could Save 12.9M Gallons of Jet Fuel per Year
  5. 5. Make a profit out of your efforts (2) by showing your environmental efforts to your customers Use Social Media to communicate this efforts more cost effectively
  6. 6. Communicate your improvements with S ocial Media (let the customers participate) <ul><li>Why? </li></ul><ul><li> Better connection to your audience </li></ul><ul><li> Coperation with costumers can lead to better product quality </li></ul><ul><li> Increased brand awareness on the web </li></ul><ul><li> More traffic on your website </li></ul><ul><li> Lower costs for marketing </li></ul><ul><li> Higher profits </li></ul><ul><li> Word of mouth marketing is getting more important </li></ul>78% of costumers trust peer recommendations, only 14% advertisements ( Box Hill Institute ). 25% of search results for the worlds top 20 largest brands are already links to user-generated contents ( Box Hill Institute ).
  7. 7. Communicate your improvements with Social M edia How to get started in Social Media in 4 easy steps <ul><li>1. Listen to yourself </li></ul><ul><li>- Who are my intended targets for my environmental campaign? </li></ul><ul><li>- How do I reach my intended targets? </li></ul><ul><li>- Do these chosen channels reflect our mission? </li></ul><ul><li>What overall message does my brand tries to communicate with the </li></ul><ul><li>environmental improvements? </li></ul><ul><li>2. Listen to your community </li></ul><ul><li>… like News, Newsgroups, Blogs, Organizations like yours, key public figures, Mentions </li></ul><ul><li>of your organization, Popular industry sites (get some impressions below) … </li></ul>
  8. 8. <ul><li>3. Participate in your community </li></ul><ul><li>- Create media yourself (Blogs, Comments, Facebook pages …) </li></ul><ul><li>Be in a permanent exchange of information with your community </li></ul><ul><li>Invest time in getting more knowledge and share these (Twitter) </li></ul><ul><li>Look for improvements in your environmental strategy, and let others participate </li></ul><ul><li>Use the feedback loop </li></ul><ul><li>Depending on your strategy and aims in Social Media, the last step can include the following. </li></ul><ul><li>4. Become the centre of the information flow </li></ul><ul><li>Be the hub for information </li></ul><ul><li>Improve your environmental campaign for bigger success </li></ul><ul><li>Produce better products with the participating community </li></ul><ul><li>… </li></ul>See more detailed information on how to get in social media in the presentation „ Developing a Social Media Plan “ by ifpeople . Free download at
  9. 9. Heiko Butz Blog Environmental Business Blog www.EnvironBusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email_address]
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