Michael J Fisher
Managing Director EMEA
“if you’ll make it in Germany – you’ll make
it everywhere in Europe.”
“if you make it in Germany – you’ll make
it everywhere in Europe.”
Approximately 68% of the world population
carries a mobile phone.
17% of all mobile phones shipped in 2009 were
smartphones – up 4% when worldwide mobile
phone sales declined 8.6%.
Any mobile phone can be located within a few
Question: What kind location services do
ZOS is a US based company that provides Location
Communication™ services. ZOS client / server technology
allow for the distribution of relevant data based on the
location of mobile devices across any wireless network.
ZOS Communications’ core competence and IP is focused
on the distribution of data based on location along with
complimentary Location Based Services. ZOS holds 42 US
patent submissions and our innovative technology has been
recognized by some of the leading organizations within the
Client / Server
ZOS enabled mobile phone customers to
check in with servers to send location and
receive relevant data.
• Pre‐selected promotions based on proximity, “push”.
• When within proximity of friends, or fellow group members.
• Local news, traffic, etc.
Safety & Security
Police, fire, emergency medical, military, and
enterprise operations are replacing dedicated
mobile devices with smartphones.
Market is further fueled by terrorism and
increasing frequency of heinous crimes at
schools and corporate campuses where
notification of such events are critical.
Secure access to ZOS broadcasting “console”
via the Internet allow for send any form of
data based on location and duration.
ZOS services can
broadcast zhiing base
or digital coupons based
on a specific location
Blue team promotion
Red team promotion
Web to Mobile
The Send2™ browser plug‐in
places icons where addresses
are posted on an HTML page.
Clicking on the icon opens a
window with the location
presented on a map and may
be shared via zhiing
messaging or email.
Web content may be viewed
on the mobile device as
presented on the site
Mobile marketing providers are paid on CPM,
CPC, CPA based on the number of impressions
distributed. However, shared promotions are
not commonly taken into consideration.
Campaign Credited Not Credited
Mobile “Location” marketing is evolving
slowly. Challenges involve small inventory
of local merchant advertising vs. existing
major brands. Digital coupons are growing
in popularity. Coupon providers are
regional in orientation and consolidation in
industry is eminent.
McDonald’s Foursquare Day Campaign Brought in 33% More
Large retailers need to wake up and small
retailers need to be better informed.
BizReport : Mobile Marketing : May 05, 2010
“Women want the mall on their mobiles.”
Retailers have been slow in adopting location sensitive
promotional services, but behavioral study's clearly indicate
that women are the most active in mobile Internet access
on a a daily basis ‐ particularly when it comes to shopping.
Monthly smartphone download stats:
Entertainment 3 times a month, games 5 times, lifestyle 3
times, news 8 times, social networking 18.5 times.
Entertainment 7.5 times, games 5.5 times, lifestyle 4 times,
news 10.5 times, social networking 20.5 times.
A offering must be compelling, and most
likely free, in order to convince consumers to
opt‐in to location based programs.
Understanding the target audience is key.
Demographic focus is paramount!
The consumer must have total control over
when they reveal their location and the nature
of information sent to them.