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  • 1. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. The leading Mobile Ad Optimizer 9000+ publishers ▪ 16BN ad requests ▪ 220+ countries The Mobile Advertising Ecosystem
  • 2. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. The Mobile Advertising Ecosystem
  • 3. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Mobile Advertising Tiers Premium inventory: sold directly by the sales force of a publisher mostly CPM Secondary premium inventory: sold by premium ad networks Remnant (non premium) inventory: sold automatically through intermediaries like ad networks CPC / CPA
  • 4. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Ad Networks vs Ad Optimizer Publisher with global inventory need several connections to ad networks to fill their inventory.
  • 5. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. CTR by Operating Systems
  • 6. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Mobile Significance Source: Nick Lane, Analyst, Mobile Squared
  • 7. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Mobile Significance Source: Nick Lane, Analyst, Mobile Squared 16%
  • 8. Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. www.smaato.com ▪ www.smaato.mobi AGOF Mobile Facts 2010
  • 9. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. AGOF Mobile Facts: Unique Mobile Internet User in Deutschland Source: AGOF Mobile Facts 2010
  • 10. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. AGOF Mobile Facts: Social Demographics Source: AGOF Mobile Facts 2010
  • 11. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. AGOF Mobile Facts: other Usage Source: AGOF Mobile Facts 2010
  • 12. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. AGOF Mobile Facts: Top 20 Mobile enabled Websites Source: AGOF Mobile Facts 2010
  • 13. www.smaato.com ▪ www.smaato.mobi Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. AGOF Mobile Facts: Top 20 Mobile Apps Source: AGOF Mobile Facts 2010
  • 14. Smaato Inc. www.smaato.com ▪ www.smaato.mobi Redwood Shores, CA T: + 1 (650) 286-1198 americas@smaato.com twitter.com/smaato facebook.com/smaato Hamburg, Germany T: + 49 (40) 3480 9490 emea@smaato.com metrics.smaato.com smaato.com/blog Singapore, SG apac@smaato.com info@smaato.com sales@smaato.com Copyright © 2010 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners. Ragnar Kruse CEO & Co-Founder ragnar@smaato.com Download des Europa Whitepapers: www.smaato.com/whitepaper ab Montag 25.10.2010

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