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Momit10 okt10 match2blue Momit10 okt10 match2blue Presentation Transcript

  • Mobile Social Communities for Brands – Monetize it! Hamburg, October 21th, 2010 CONFIDENTIAL JUST FOR INTERNAL USE
  • Agenda 1. 2. Case Study: Lufthansa Miles & More MemberScout 3. Bonus Points 28.10.2010 match2blue 2
  • Who is match2blue? Company: match2blue holding GmbH (founded in Feb 2008) Subsidiaries: match2blue social network solutions GmbH, Mainz match2blue US Inc., New York match2blue software development GmbH, Jena  Business Sector: Technological solutions for mobile business We offer concepts, a high performance‐technology and the services for a monetization of the mobile  channel for companies and brands. 28.10.2010 match2blue 3
  • Miles & More MemberScout Lufthansa  Miles  &  More  MemberScout the  leading  frequent  flyer  programme in Europe  more than 18 million members  members  collect  miles,  e.  g.  on  flights,  hotel  accommodations,  car  rentals  etc.,  to  spend  them  on  attractive awards   more  than  200  miles  &  more  partners Lufthansa  gets  a  transaction  fee  whenever  a  customer  is  purchasing  sth. 28.10.2010 match2blue 4
  • Mobile customer loyalty platform Lufthansa Miles & More MemberScout is the  application to connect Ask other scouts frequent flyers with each other in realtime to share useful travel information Located distance and to attract new Online status frequent flyers.   Matching degree Feature Set: Who‘s Around? Location Based Advertising Q & A Forum Customer Status Based Advertising Taxi Sharing Post to Facebook Instant Messaging Customer Status Branding iPhone, iPad, BlackBerry soon Client Administration Dashboard 28.10.2010 match2blue 5
  • Mobile customer loyalty platform Ask other scouts in the Q&A‐forum or via  personal messages / Set up an appointment /  Add contacts to your friends list Located distance Online status Matching degree 28.10.2010 match2blue 6
  • Key social services & features along the travel chain 28.10.2010 match2blue 7
  • Share your knowledge Scout helps Scout
  • Targeted offers, news and coupons lbs and realtime Various options of embedding coupons / special offers into the MemberScout app interest & location based per push! 28.10.2010 match2blue 9
  • Dashboard 28.10.2010 match2blue 10
  • Bonus Points Bonuspoints User collect and cash bonuspoints Amount  of  bonuspoints depends  on  the  money that the customer has spent at the  participating location Customers are able to keep track of the  growing bonus points in real time Bonuspoints are 100% reusable no additional hardware is needed at the  participating location Advantages for the participating companies: attract (new) customers => more revenue high advertising effects Advantages for the customers: universal currency savings through special offers 28.10.2010 match2blue 11
  • Bonus Points – Use cases 28.10.2010 match2blue 12
  • Contact Stephanie Renda match2blue holding GmbH Rheinstr. 4E 55116 Mainz Germany E‐Mail: renda@match2blue.com Tel.: +49 6131 3272282 Mobil: +49 171 6563275 28.10.2010 match2blue 13