Mobile  Zeitgeist  Mobile  Internet Engl
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Mobile Zeitgeist Mobile Internet Engl

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Between December 11 and December 22, 2007 an online survey was carried out on the weblog ‚Mobile Zeitgeist‘.

Between December 11 and December 22, 2007 an online survey was carried out on the weblog ‚Mobile Zeitgeist‘.

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    Mobile  Zeitgeist  Mobile  Internet Engl Mobile Zeitgeist Mobile Internet Engl Presentation Transcript

    • MOBILE ZEITGEIST TRENDS, APPLICATIONS AND THOUGHTS ON MOBILE BUSINESS Online Survey Usage of Mobile Internet December 2007 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS Survey Between December 11 and December 22, 2007 an online survey was carried out on the weblog ‚Mobile Zeitgeist‘. Ten questions were asked to find out how respondents use the mobile Internet on their cell phones. 134 readers of Mobile Zeitgeist participated. Conclusions Half of the predominantly male respondents are using a smartphone. Mobile internet is one of the most frequently used features on a mobile phone - 46 percent of them are using it on a daily basis. The lack of appropriate data plans is the main reason for not using the mobile Internet. But 15 percent of the non-users stated no specific reason for their non-usage. Most respondents do not use local search or navigation yet. Google is the preferred one under the mobile search engines also for local search/navigation purposes on mobile phones. © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS 50% of the respondents are using a smartphone 1. What sort of mobile phone do you currently use? n=134 iPhone; 7 Conventional Mobile; 60 Sm artphone (incl. Blackberry, Treo etc.); 67 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS Mobile internet is one of the most frequently used features 2. Which functions do you use (multiple answers permitted)? 129 SMS, IM, Email 109 Mobile Internet Download Data and 73 Applications 64 Listen Music 41 Gaming 39 Others © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS 70% of the respondents access the mobile internet more than once a week - 46% even once a day 3. How frequently do you access the mobile Internet? n=134 At least once daily 62 More than once a week 32 Two-three times a 16 month Once a month or less 11 Never 13 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS More than 30% of the respondents do not access the mobile internet because they do not have a data plan 4. If you do not access the Internet on your mobile phone, why not (multiple answers permitted)? n=91 No mobile data plan 28 21 Network too slow Keying is frustrating 15 Screen too small 13 No particular reason 14 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS Google is the dominant mobile search engine with more than 84% 5. Which of the following search engines do you use? n=121 No Answer; 13 On mobile pre-installed; 7 Yahoo oneSearch/Go; 6 Google; 102 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS Google also dominates local search/navigation 7. If you use local search/navigation, which one (multiple answers permitted)? n=92 34 Google quot;My Locationquot; 21 GPS on board 20 Others 17 Das Örtliche GoYellow 0 © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS Already 42% are using local search and navigation 6. Are you using local search or navigation on your mobile? n=134 No Answer 3% Yes 42% No 55% © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS 84% of the respondents are male 8. Indicate your gender. n=134 Female 16% Male 84% © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS 75% of the respondents are between 25 and 40 years of age 9. Indicate your age. n=134 under 18 0 19 18-24 46 25-30 54 31-40 12 41-50 3 51-60 ov 60 0 er © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS The majority of respondents are living in Germany 10. Where do you reside? n=134 Switzerland Mid-/South-America 6% 1% Austria 10% Germany 83% © Heike Scholz http://www.mobile-zeitgeist.de
    • MOBILE ZEITGEIST TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS More on Mobile Business at Mobile Zeitgeist © Heike Scholz http://www.mobile-zeitgeist.de