MOBILE ZEITGEIST
TRENDS, APPLICATIONS AND THOUGHTS ON MOBILE BUSINESS
Online Survey
Usage of Mobile Internet
December 2007
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
Survey
Between December 11 and December 22, 2007 an online survey was
carried out on the weblog ‚Mobile Zeitgeist‘.
Ten questions were asked to find out how respondents use the mobile
Internet on their cell phones.
134 readers of Mobile Zeitgeist participated.
Conclusions
Half of the predominantly male respondents are using a smartphone.
Mobile internet is one of the most frequently used features on a mobile
phone - 46 percent of them are using it on a daily basis.
The lack of appropriate data plans is the main reason for not using the
mobile Internet. But 15 percent of the non-users stated no specific
reason for their non-usage.
Most respondents do not use local search or navigation yet.
Google is the preferred one under the mobile search engines also for
local search/navigation purposes on mobile phones.
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
50% of the respondents are using a smartphone
1. What sort of mobile phone do you currently use? n=134
iPhone; 7
Conventional
Mobile; 60
Sm artphone (incl.
Blackberry, Treo
etc.); 67
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
Mobile internet is one of the most frequently used features
2. Which functions do you use (multiple answers permitted)?
129
SMS, IM, Email
109
Mobile Internet
Download Data and
73
Applications
64
Listen Music
41
Gaming
39
Others
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
70% of the respondents access the mobile internet more than
once a week - 46% even once a day
3. How frequently do you access the mobile Internet? n=134
At least once daily 62
More than once a week 32
Two-three times a
16
month
Once a month or less 11
Never 13
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
More than 30% of the respondents do not access the mobile
internet because they do not have a data plan
4. If you do not access the Internet on your mobile phone, why not (multiple
answers permitted)? n=91
No mobile data plan 28
21
Network too slow
Keying is frustrating 15
Screen too small 13
No particular reason 14
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
Google is the dominant mobile search engine with more than
84%
5. Which of the following search engines do you use? n=121
No Answer; 13
On mobile pre-installed;
7
Yahoo oneSearch/Go; 6
Google; 102
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
Google also dominates local search/navigation
7. If you use local search/navigation, which one (multiple answers permitted)? n=92
34
Google \"My Location\"
21
GPS on board
20
Others
17
Das Örtliche
GoYellow 0
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
Already 42% are using local search and navigation
6. Are you using local search or navigation on your mobile? n=134
No Answer
3%
Yes
42%
No
55%
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
84% of the respondents are male
8. Indicate your gender. n=134
Female
16%
Male
84%
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
75% of the respondents are between 25 and 40 years of age
9. Indicate your age. n=134
under 18 0
19
18-24
46
25-30
54
31-40
12
41-50
3
51-60
ov 60 0
er
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
The majority of respondents are living in Germany
10. Where do you reside? n=134
Switzerland
Mid-/South-America
6%
1%
Austria
10%
Germany
83%
© Heike Scholz http://www.mobile-zeitgeist.de

MOBILE ZEITGEIST
TRENDS, ANWENDUNGEN UND GEDANKEN ZUM MOBILE BUSINESS
More on Mobile Business
at
Mobile Zeitgeist
© Heike Scholz http://www.mobile-zeitgeist.de