Marco Koeder: Mobile Success Stories from Asia

Mobile Success Stories from Asia Insights into the future of Mobile presented by Marco Koeder

Japan is one of the most advanced digital societies in the world

90% of all households have internet access

65% broadband access> 61% DSL access 30% FTTH access

Japan will become the first high-speed internet society in the world by

Japanese are the most active bloggers worldwide Japanese is the number one language used in online blogs!

Around 30% of Japanese females around 30 have their own blog

Mobile Society

108 million subscribers 88 million m-surfer 96% 3G users 35% 3.5G users

Mobile is just a teen thing?

Most internet access is conducted via the mobile phone

In 2007 Japanese for the first time spent more time browsing the (mobile) net than reading newspapers.

52,3% of users have mobile flat-rates

Free digital terrestrial mobile TV since 2006

data channel included

69% GPS enabled handsets

Most of the latest mobile phones have built-in RFID chips.

Usage JR Station Coca Cola machine 1. transportation 2. payment at stores am/pm store J-Wave e-ticket 3. ticket booking DAM Karaoke Club 4. m-commerce 5. vending machines ANA flight ticket Sega game arcade 6. point cards 7. mobile credit card

Main usage of the mobile phone is…. …NOT making phone calls

…mobile content is king

Content Top 10 1. Music & ringtones 2. Games 3. Community services 4. Blogs 5. Mobile deco 6. Horoscopes 7. Traffic information 8. Weather 9. Food 10. News/Novels

85% of all online music sales are mobile music downloads

40 million Japanese play mobile games frequently

eBooks

eBook market value 270 million Euro (2008)

90% eBook enabled handsets

82% are read on mobile phones

1st eBooks on mobile in 1999

Mobile eBook market: 220 million Euro

65% Mobile Mangas

Market value 143 million Euro

NTT DoCoMo “comic i” Au, Softbank “comic seymoor”

500 million downloads

mahoo no island market share 38%

SNS - Novels Music - Drama

6 million users 4,5 billion page views

1.8 million registered writers

>1 million mobile novels

go print

Total number of copies 17 million

go music

5,000 user-generated songs within 2 months

Success Stories: KOIZORA

keitai novel 25 million readers

book version 1,4 million sold

comic version 2 million sold*

movie version 3,1 million viewers

music cd music made by users

still growing “keitai creators festival” 2008: 2.956 active 2009: 10.000 active

Is Japan such a different culture?

60+ Mangas per month

70 Million Euro in 2005

Biggest growth in book publishing

Learnings

think mobile

think innovation

think user centric

think of your skills

“success is not so much about where you are now but about where you want to be.”

Thank you! mkoeder@cyber-media.co.jp

http://www.mobile-zeitgeist.com	94
http://leanderwattig.de	29
http://www.slideshare.net	14
http://digitaltreasuretrove.blogspot.com	9
http://www.digitaltreasuretrove.blogspot.com	4
http://www.netvibes.com	3
http://i02malea.blogspot.com	1
http://www.tu.se	1
http://digitaltreasuretrove.blogspot.in	1
http://digitaltreasuretrove.blogspot.de	1
http://digitaltreasuretrove.blogspot.com.au	1
http://www.linkedin.com	1

Marco Koeder: Mobile Success Stories from Asia

by Heike Scholz

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