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Marco Koeder: Mobile Success Stories from Asia
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Marco Koeder: Mobile Success Stories from Asia

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Vortrag beim VDZ Expertenforum "Verlage in Bewegung 2009 - Get in Touch with Mobile Media", 21.04.2009, Berlin

Vortrag beim VDZ Expertenforum "Verlage in Bewegung 2009 - Get in Touch with Mobile Media", 21.04.2009, Berlin

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  • 1. Mobile Success Stories from Asia Insights into the future of Mobile presented by Marco Koeder
  • 2. Japan is one of the most advanced digital societies in the world
  • 3. 90% of all households have internet access
  • 4. 65% broadband access> 61% DSL access 30% FTTH access
  • 5. Japan will become the first high-speed internet society in the world by
  • 6. Japanese are the most active bloggers worldwide Japanese is the number one language used in online blogs!
  • 7. Around 30% of Japanese females around 30 have their own blog
  • 8. Mobile Society
  • 9. 108 million subscribers 88 million m-surfer 96% 3G users 35% 3.5G users
  • 10. Mobile is just a teen thing?
  • 11. Most internet access is conducted via the mobile phone
  • 12. In 2007 Japanese for the first time spent more time browsing the (mobile) net than reading newspapers.
  • 13. 52,3% of users have mobile flat-rates
  • 14. Free digital terrestrial mobile TV since 2006
  • 15. data channel included
  • 16. 69% GPS enabled handsets
  • 17. Most of the latest mobile phones have built-in RFID chips.
  • 18. Usage JR Station Coca Cola machine 1. transportation 2. payment at stores am/pm store J-Wave e-ticket 3. ticket booking DAM Karaoke Club 4. m-commerce 5. vending machines ANA flight ticket Sega game arcade 6. point cards 7. mobile credit card
  • 19. Main usage of the mobile phone is…. …NOT making phone calls
  • 20. …mobile content is king
  • 21. Content Top 10 1. Music & ringtones 2. Games 3. Community services 4. Blogs 5. Mobile deco 6. Horoscopes 7. Traffic information 8. Weather 9. Food 10. News/Novels
  • 22. 85% of all online music sales are mobile music downloads
  • 23. 40 million Japanese play mobile games frequently
  • 24. eBooks
  • 25. eBook market value 270 million Euro (2008)
  • 26. 90% eBook enabled handsets
  • 27. 82% are read on mobile phones
  • 28. 1st eBooks on mobile in 1999
  • 29. Mobile eBook market: 220 million Euro
  • 30. 65% Mobile Mangas
  • 31. Market value 143 million Euro
  • 32. NTT DoCoMo “comic i” Au, Softbank “comic seymoor”
  • 33. 500 million downloads
  • 34. mahoo no island market share 38%
  • 35. SNS - Novels Music - Drama
  • 36. 6 million users 4,5 billion page views
  • 37. 1.8 million registered writers
  • 38. >1 million mobile novels
  • 39. go print
  • 40. s
  • 41. Total number of copies 17 million
  • 42. go music
  • 43. 5,000 user-generated songs within 2 months
  • 44. Success Stories: KOIZORA
  • 45. keitai novel 25 million readers
  • 46. book version 1,4 million sold
  • 47. comic version 2 million sold*
  • 48. movie version 3,1 million viewers
  • 49. music cd music made by users
  • 50. still growing “keitai creators festival” 2008: 2.956 active 2009: 10.000 active
  • 51. Is Japan such a different culture?
  • 52. 60+ Mangas per month
  • 53. 70 Million Euro in 2005
  • 54. Biggest growth in book publishing
  • 55. Learnings
  • 56. think mobile
  • 57. think innovation
  • 58. think user centric
  • 59. think of your skills
  • 60. “success is not so much about where you are now but about where you want to be.”
  • 61. Thank you! mkoeder@cyber-media.co.jp

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