Csc ppt

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  • Csc ppt

    1. 1. What Are Balance & Symmetry? ↑ ↓ ↑ ↓
    2. 2. Defining Color? <ul><li>Color is your most important tool in Visual Merchandising </li></ul><ul><li>Advertisers/merchandisers use Color to encourage the consumer to purchase a focus product </li></ul><ul><li>Color causes excitement and affects our thoughts </li></ul><ul><li>Within 60 seconds, your customer will react to the right Colors </li></ul>
    3. 3. Before After
    4. 4. Using Hardware to Achieve Visual Balance-2 Before After
    5. 5. Creating the Focal Point <ul><li>Choose a high impact item as the focal point or central focus point of the presentation. Build the presentation out and around the focal point using color distribution, item placement and balance. </li></ul><ul><li>Is there one main feature you would like the customer to notice? </li></ul><ul><li>Graphic tees and orange woven </li></ul><ul><li>Will the presentation combine a variety of elements, or just one? </li></ul><ul><li>Woven’s, graphic tees and water shorts </li></ul><ul><li>How will you create balance and symmetry? </li></ul><ul><li>Hardware configurations and color placement </li></ul><ul><li>Where do you want your viewer to look and the eye to travel through the fixture? </li></ul><ul><li>Tower and table </li></ul><ul><li>Does your fixture attract and interest the customer? </li></ul><ul><li>Yes </li></ul>
    6. 7. Color Strategy <ul><li>Organizing color helps to create a focal point and balance within a presentation </li></ul><ul><li>Effective use of color can draw consumers through a designated space </li></ul><ul><li>Separate items into suggested deliveries and color stories once the product assortment is analyzed </li></ul><ul><li>To build a solid color presentation utilize a consistent pop or fashion color and ensure it is evenly distributed throughout the fixture </li></ul><ul><li>It will create balance within the shop space, leading the consumer to an exciting presentation and providing a sense of order and harmony </li></ul>
    7. 10. Finishing Touches
    8. 11. Balance, Symmetry, and Hardware Configuration Goals <ul><li>1) Determine </li></ul><ul><li>Optimal Hardware Configuration ● Fixture Layout </li></ul><ul><li>2) Create </li></ul><ul><li>Balance ● Symmetry </li></ul>By putting these two goals into practice you will be able to successfully achieve a strong sense of balance throughout the concept shop. We all need to have balance in our lives!

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