Twitter for Business 2011 by Heidi Otway
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Twitter for Business 2011 by Heidi Otway



Twitter is one of the most talked about social media networks, yet many people don’t understand how it works or how to communicate in 140 characters. For businesses, Twitter can be even more ...

Twitter is one of the most talked about social media networks, yet many people don’t understand how it works or how to communicate in 140 characters. For businesses, Twitter can be even more daunting with its constant flow of tweets that have the potential to be helpful or damaging. This presentation shows businesses and entrepreneurs how to find success – one tweet at a time.



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Twitter for Business 2011 by Heidi Otway Twitter for Business 2011 by Heidi Otway Presentation Transcript

  • Twitter for Business Heidi Otway, APRDirector of PR and Social Media
  • About Salter>Mitchell Clients SalterMitchell won the 2010 Dick Pope All Florida Grand Image Award from the Florida Public Relations Association
  • Twitter is an information network made up of 140-character messages called Tweets. Its an easyway to discover the latest news (“what’s happening”) related to subjects you care about. View slide
  • Twitter FactsTwitter has more than 100 million users. Nearly 140 million tweets are written per day. More women use Twitter than menNearly 40% of active users Tweet from a mobile phone Twitters search engine gets 600 million queries a day View slide
  • Why It’s Good for Businesses value, visibility, relevance, relationships, social capital, community, ideas, trust, research, networking, customer service, traffic, news, sales
  • First Steps… Write a Bio  Make it interesting and write about who you are, what you do and maybe why people should follow you. Post a Picture  Make it a picture that is interesting enough to make people want to follow you. It doesn’t have to be personal… just interesting. Connect  If no one is following you, then no one is reading your tweets, then what’s the point? Tweet  Are you reading an interesting article? Share it! Cool video? Link to it! A funny picture? Tweet it!
  • Navigating Twitter… Reply (@) – If you are using Twitter on the Web and you want to reply to someone, simply type @ and then their name, then type the reply. The Tweet will be public and displayed on the Twitter feed. DM (D) – Want to send a private Tweet? Direct messages are not viewed on the Twitter feed. Retweet (RT) – This is like forwarding an email and giving the original person credit for it. If someone tweets something that interests you and you feel it would interest your readers, you retweet it for your readers. Hashtag (#) – Enable easy categorization of tweets for effective future searching. Campaign Hashtag (#) – Use #keywords when commenting about your company or brand or industry
  • Making the Most of Twitter… Twitter Programs You can Tweet, DM, RT, shorten a URL, and share a picture without ever leaving your desktop. The most popular programs are TweetDeck, Hootsuite and Twirl. Phone Applications On the go? There are several applications available that make Tweeting from your phone a breeze. Who Do I Follow? Use a directory like Twellow or WeFollow to search for people that interest you. Seek out people with similar interests or industries. Upload Photos Have photos you want to share? There are several applications that make that a snap. Twitpic is my fav. URL Shorteners Don’t waste precious characters on long URLs. Use a shortener like and tinyurl to make your links manageable. You can also track your clicks on
  • Twitter Outreach… Monitor and analyze conversations  What are people saying about your business or industry? Is it good or bad? Do they want to know more? Post information about your brand, business, industry?  Share links, data, events and resources with your followers. Don’t forget to follow local citizens, local elected officials, related businesses and industry leaders – they will follow you back  Twitter is an innovative way to share news and deliver your message about your brand, product or service with interested audiences
  • Mobile Apps for Twitter… What they do: Businesses can establish their physical location on social sharing sites; encourage Check-ins to secure deals. Why they matter: Check-ins can be posted to a user’s Twitter feed; Deals can be used to encourage trial, reward loyalty and offer viral exposure.
  • Tools to Tweet…
  • Tools to Tweet…
  • Tools to Find an Audience…
  • Tools to Find an Audience…
  • Tools to Measure Tweets…TwitterAnalyzer.comTwitter Analyzer features more then 50 statistics/measures displayed in 3Dgraphs and world maps. See your followers locations, your tweets spreading andwho is talking about you…
  • Tools to Measure Tweets…TweetReach.comCalculates how many people have seen something you’ve shared on Twitter.
  • Questions? Twitter: LinkedIn: Facebook: Email: