Social Media For Business 2011 presented by Heidi Otway, Director of PR and Social Media, SalterMitchell
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Social Media For Business 2011 presented by Heidi Otway, Director of PR and Social Media, SalterMitchell

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Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, ...

Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?

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Social Media For Business 2011 presented by Heidi Otway, Director of PR and Social Media, SalterMitchell Presentation Transcript

  • 1. Using Social Media for Business Heidi Otway, APRDirector of PR and Social Media
  • 2. About Salter>Mitchell Clients SalterMitchell won the 2010 Dick Pope All Florida Grand Image Award from the Florida Public Relations Association
  • 3. The Social Media Landscape
  • 4. 750 million active users50% of users login everyday… People spend over 700 billion minutes per month on Facebook One of the fastest growing demographic is those 35+ Average user has 130 friends100 million people access Facebook from mobile devices Facebook is one of the most responsive networking tools on Internet…
  • 5. Businesses can use Facebook to…Share usefulinformation Build Brand that can Ambassadors! lead to positive feedback. Provide Ask questions to customers with a Promote Events allowing generate place to connect customers to RSVP and responses and with your brand share the event on their feedback. and get timely FB wall. information.
  • 6. Reflect yourbrand on your page
  • 7. Connect withcustomers/fans
  • 8. Welcome fansand non/fans
  • 9. Add a customapplication
  • 10. Start aconversation by askingquestions or seeking feedback
  • 11. Targetedadvertising
  • 12. Promote Your Facebook Fan Page Website E-blasts E-mail signature Newsletters Printed Materials Signage Other Social Media Pages
  • 13. Evaluate Your Pagewww.Facebook.com/Insights
  • 14. LinkedIn has over 100 million members in over 200 countries A new member joins LinkedIn approximately every second About half of LinkedIn members are outside the U.S.Executives from all Fortune 500 companies are LinkedIn members
  • 15. Twitter has more than 200 million registered usersNearly 100 million tweets are written per day It gets 300,000 new users a day There are more women on Twitter than men Nearly 40% of active users Tweet from a mobile phone Twitters search engine gets 600 million queries a day More than 30% of users follow a brand
  • 16. value, visibility, relevance, relationships, social capital, community,ideas, trust, research, networking, customer service, traffic, news, sales
  • 17. Navigating Twitter… Reply (@) – If you are using Twitter on the Web and you want to reply to someone, simply type @ and then their name, then type the reply. The Tweet will be public and displayed on the Twitter feed. DM (D) – Want to send a private Tweet? Direct messages are not viewed on the Twitter feed. Retweet (RT) – This is like forwarding an email and giving the original person credit for it. If someone tweets something that interests you and you feel it would interest your readers, you retweet it for your readers. Hashtag (#) – Enable easy categorization of tweets for effective future searching. Campaign Hashtag (#) – Use #keywords when commenting about your company or brand or industry
  • 18. Twitter Outreach… Monitor and analyze conversations  What are people saying about your business or industry? Is it good or bad? Do they want to know more? Post information about your brand, business, industry?  Share links, data, events and resources with your followers. Don’t forget to follow local citizens, local elected officials, related businesses and industry leaders – they will follow you back  Twitter is an innovative way to share news and deliver your message about your brand, product or service with interested audiences
  • 19. Big Brand Twitter Tip – Be Human
  • 20. Big Brand Twitter Tip – Offer Deals
  • 21. Big Brand Tip – Be responsive
  • 22. Big Brand Tip – Have fun
  • 23. Big Brand Tip – Host a chat
  • 24. Mobile Apps for Twitter… What they do: Businesses can establish their physical location on social sharing sites; encourage Check-ins to secure deals. Why they matter: Check-ins can be posted to a user’s Twitter feed; Deals can be used to encourage trial, reward loyalty and offer viral exposure. Top Apps: foursquare, Yelp!, Gowalla
  • 25. Find an Audience on TwitterTwellow.com
  • 26. Measure Your Tweets…TweetReach.comCalculates how many people have seen something you’ve shared on Twitter.
  • 27. People are watching 2 billion videos a day on YouTube Hundreds of thousands of videos are uploaded daily Every minute, 24 hours of video is uploaded on YouTube Fifty-one percent of our users go to YouTube weekly or more often More than 50% of 18-34 year-olds share videos often with friends and colleagues
  • 28. Get Social…
  • 29. Ask yourself some questions first… What do you want to achieve? Who is your audience Where are they online? What are they saying? What is your offer and is it unique/relevant? How can you contribute? What resources/time are you willing to invest? How will you interrupt, interact and engage?
  • 30. Social Media ResourcesMashable.comOpenForum.comOnline.WJS.comFastCompany.comAlltop.com
  • 31. Contact Twitter: www.twitter.com/heidiotway LinkedIn: www.linkedin.com/in/heidotway Facebook: www.facebook.com/heidiotway Email: Heidi.Otway@SalterMitchell.com