2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

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The world we live in is now more connected than ever. With the evolution of social and digital media, more and more people are technologically advanced, giving them the power to get information, offer feedback and influence their friends or peers instantly. There’s value in reaching and engaging the tech savvy consumer, and this presentation will walk you through the latest communications trends, tools and best practices that are helping businesses successfully communicate in a social world.

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2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway

  1. 1. Social Media for Business Heidi Otway, APR Director of PR and Social Media117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
  2. 2. Social Media Landscape 2011
  3. 3. “What’s the Best Social Network For _________?”
  4. 4. Listen
  5. 5. Listen:Who is your audience? Where are they?What are they saying?When are they talking?
  6. 6. Listening Tools:Radian 6 Viral HeatGoogle FacebookSocial Mention TwitterHootSuite TweetDeckCrowdBooster Twitter FallTweetReach Klout
  7. 7. Strategize
  8. 8. Develop a Plan:What do you want to achieve?What is your offer and is it unique/relevant?How can you contribute?What are you going to say, show or offer?What resources/time are you willing to invest?
  9. 9. Interrupt
  10. 10. Promote your social networks: Use Online and Social Network Ads Display social media iconsCollaborate with customers and employees Use offline activities
  11. 11. Interact Interact – Drive
  12. 12. Drive Consideration:Develop your “brand voice”Content is critical – fun, interesting, relevantBuild a social media calendarPost frequentlyBe human
  13. 13. Engage
  14. 14. Assist with Action:Connect by respondingAsk questionsKeep em’ coming back  Contests  Post photos/videos  Offer Incentives  Special Invitations/Offers  Share Events
  15. 15. Evaluate
  16. 16. EvaluationsAre more people talking about your business?Is traffic up on your company website?More sales, more inquiries, more requests for info?Are staff/employees satisfied?Any positive feedback from customers?Sharing and mentions from fans?Are you being recognized offline?
  17. 17. Connect with Me… Twitter: www.twitter.com/heidiotway LinkedIn: www.linkedin.com/in/heidotway Facebook: www.facebook.com/heidiotway Email: Heidi.Otway@SalterMitchell.com117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200

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