Heidi van der WattInternational Centre for Responsible Tourism – South Africa“Better places to live in, and better places ...
20072004Sustainable tourism embedded inCity’s Tourism DevelopmentFramework, created in partnershipwith industry, citizens ...
BusinessGovernmentEducationCivil societyLabour
2009 Responsible Tourism Policy & ActionPlan adopted by City Council
2009
EnergyconsumptionSolid WasteWaterconsumptionEnterprisedevelopment PreferentialprocurementSkillsdevelopmentSeven agreed-to ...
and making a contribution to those in need …SocialdevelopmentPriority issues are founded in critical issues for local gove...
PROCESS[International framedesign][components –frame &beading – differentartists][multi coloured beads][Colour combination...
Awareness & trainingData-collectionSupporting collateralMonitoring & evaluationCommunication campaignReporting atdestinati...
2009 Virgin Holidays Responsible Tourism Awards: Best DestinationCape Town
ResponsibleTourism ActionTeamLaunch Concept
DVD
Sharing Cape Town’s experience
RT in Cities Conference:
2011 Association policy statements &Action Plans developedGridlock on data collectionMostly business “as usual” not a pri...
Crossing the ChasmRT becomesthe norm inthedestinationAdoption and implementation ofResponsible Tourism
……………....... ……………....... …………….......…………….......SIGNEDWe, tourismoperators, tourismorganisations, researchersand educato...
2012/2013Working with “community ofResponsible Tourism practitioners”23 operators recruited byassociationsCross-section – ...
Gathering performance data against priorityindicatorsIdentifying barriersDeveloping solutionsDocumenting experienceDestina...
What have welearnt along theway?
LESSONS[various frame designstested before final[different skillsof variousartists][different materialqualities of beads a...
Next steps?
THANK YOUDANKIEENKOSIPHOTOS: Heidi van der Watt, Bruce SutherlandHeidi van der Wattheidi.vdwatt@mweb.co.za+2783 2632269
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
Working together towards responsible tourism in a local area
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Working together towards responsible tourism in a local area

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Sustainable Tourism Partnership Programme workshop, Knysna, March 2013

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Working together towards responsible tourism in a local area

  1. 1. Heidi van der WattInternational Centre for Responsible Tourism – South Africa“Better places to live in, and better places to visit”Working together towardsRT in a local areaCape Town’s Responsible Tourism JourneySustainable Tourism Partnership Programme WorkshopKnysna, 26 March 2013
  2. 2. 20072004Sustainable tourism embedded inCity’s Tourism DevelopmentFramework, created in partnershipwith industry, citizens andgovernmentMulti-stakeholder process to createResponsible Tourism policy startsEDU
  3. 3. BusinessGovernmentEducationCivil societyLabour
  4. 4. 2009 Responsible Tourism Policy & ActionPlan adopted by City Council
  5. 5. 2009
  6. 6. EnergyconsumptionSolid WasteWaterconsumptionEnterprisedevelopment PreferentialprocurementSkillsdevelopmentSeven agreed-to destination priorities......
  7. 7. and making a contribution to those in need …SocialdevelopmentPriority issues are founded in critical issues for local government andaligned to the Tourism Sector Codes
  8. 8. PROCESS[International framedesign][components –frame &beading – differentartists][multi coloured beads][Colour combination – SAFlag – unique to the place]DiversestakeholderprioritiesReflects locality’sspecific prioritiesAlignment withinternational, national, regionaland local policies[Team supervisor]City of Cape Town(TourismDepartment) co-ordination andleadership[Quality assurance]Approval athighestpolitical levelMultitude ofstakeholders withdifferent capacities[Packaging & marketing]Industry &consumerawareness andinformation
  9. 9. Awareness & trainingData-collectionSupporting collateralMonitoring & evaluationCommunication campaignReporting atdestinationlevel onperformanceagainstpriorities
  10. 10. 2009 Virgin Holidays Responsible Tourism Awards: Best DestinationCape Town
  11. 11. ResponsibleTourism ActionTeamLaunch Concept
  12. 12. DVD
  13. 13. Sharing Cape Town’s experience
  14. 14. RT in Cities Conference:
  15. 15. 2011 Association policy statements &Action Plans developedGridlock on data collectionMostly business “as usual” not a priority know-how resources incentivesResponsible Tourism Action Teamproblem-solving
  16. 16. Crossing the ChasmRT becomesthe norm inthedestinationAdoption and implementation ofResponsible Tourism
  17. 17. ……………....... ……………....... …………….......…………….......SIGNEDWe, tourismoperators, tourismorganisations, researchersand educators, governmental and non-governmentalorganizations, and citizens, declareour support, motivation, action and defensefor theconstruction ofCapeTown asaresponsibledestination, committed to continual improvement in responsibletourismpracticesthatprotect and enhancethenatural, cultural, social and economicenvironment.DATEORGANISATION CITYOFCAPETOWNTOURISM CHARTERAssignatories, wesupport theprinciplesof sustainabledevelopment and management of tourism. In particular, we:Recognisetheimportanceof theUnited Nations WorldTourismOrganization’sGlobal Codeof Ethics, which aimsto promoteresponsible, sustainableand universallyaccessibletourismand sharing itscommitment to equitable, responsibleand sustainableworld tourismAreconsciousof theWhitePaper onTourismand sharing itscommitment to ResponsibleTourismasthemost appropriateapproach to tourismin South AfricaEndorsetherecognition of theWhitePaper onTourismthat all stakeholdersshould takeresponsibilityfor realising theprinciplesof Responsible TourismRecognisetheprinciplesand responsibilitiesset out in theCape Town and KeralaDeclarationsendorsing South Africa’sNational ResponsibleTourismGuidelinesArecognisant of SouthAfrica’sNational MinimumStandardsfor ResponsibleTourismAreawareof theCityof CapeTown’sResponsibleTourismPolicy, itsintention to develop CapeTown asaresponsibledestination, and theCity’scommitment to ResponsibleTourismasan approach to destination managementCommit to maketourismmoresustainable, and accept that it istheresponsibilityof all stakeholdersin tourismto achievemoresustainableformsof tourismAssignatories, wecommit to:Work towardsdeveloping, operating and marketing tourismin amanner that upholdstheguiding principlesfor Responsible Tourism, being tourismthat:- makespositivecontributionsto theconservation of natural and cultural heritage, to themaintenanceof theworld’sdiversity;- minimisesnegativeeconomic, environmental, and social impacts;- providesmoreenjoyableexperiencesfor touriststhrough moremeaningful connectionswith local peopl e, and agreater understanding oflocal cultural, social and environmental issues;- isculturallysensitive, engendersrespect between touristsand hosts, and buildslocal prideand confidence- providesaccurateinformation about accessibilityof facilitiesand infrastructurefor peoplewith disabilities(visual , communication, mobility) to customers;- generatesgreater economicbenefitsfor local peopleand enhancesthewell-being of host communities, improvesworking conditionsand accessto theindustry; and- involveslocal peoplein decisionsthat affect their livesand lifechances.Continuallyimproveour performancein thecontext of sustainabledevelopment and management of tourismEncourageour partners, suppliersand sub-contractorsto improvetheir contribution to sustainabledevelopment and management of tourism,and will work with themand shareinformation to assist in thisEndeavour in our communication with touriststo promotebehaviour and activitiescompatiblewith theprinciplesof Responsible TourismDevelop theseprinciplesinto acorporateResponsible TourismPolicywithin 6 calendar monthsof signing thischarterDevelop acorporateResponsibleTourismImprovement Plan within 12 calendar monthsof signing thischarter.Aspart of thiswewill definemeasurablegoals,and will monitor and report publiclyon our progress
  18. 18. 2012/2013Working with “community ofResponsible Tourism practitioners”23 operators recruited byassociationsCross-section – type & size“Leading lights”
  19. 19. Gathering performance data against priorityindicatorsIdentifying barriersDeveloping solutionsDocumenting experienceDestination RT barometer for aggregatedreporting at destination level
  20. 20. What have welearnt along theway?
  21. 21. LESSONS[various frame designstested before final[different skillsof variousartists][different materialqualities of beads andHarnessingcollectiveenergy createsamazingresultsRecognise andwork withstakeholdercapacityResults are notimmediatelyobviousSomestakeholdersmay need‘nudging’ alongVision has to bebacked byunwaveringcommitment[individual beading designs]Differentstakeholders willhave differentsolutions[continuous designinnovation]Responsible Tourism isa process of continuousimprovement[collective caring]
  22. 22. Next steps?
  23. 23. THANK YOUDANKIEENKOSIPHOTOS: Heidi van der Watt, Bruce SutherlandHeidi van der Wattheidi.vdwatt@mweb.co.za+2783 2632269

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