Green goal 2010 workshop april 2010
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Green goal 2010 workshop april 2010



Presentation at World Cup 2010 Green Goal workshop, April 2010

Presentation at World Cup 2010 Green Goal workshop, April 2010



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Green goal 2010 workshop april 2010 Presentation Transcript

  • 1. GREENGOAL2010Implementing ResponsibleTourism activitiesAre we readyto play?Heidi KeyserICRT South AfricaApril 2010Green Goal WorkshopApril 2011
  • 2. GREENGOAL2010The first half• 1996 White Paper:Development &Promotion of Tourismin South Africa• Identifies “ResponsibleTourism as the desiredapproach to tourism inSouth Africa”South Africa leading the scoreboard
  • 3. GREENGOAL2010• Responsible TourismGuidelines• 1st International Conferenceon Responsible Tourism inDestinations, Cape Town• Cape Town Declaration• Imvelo Awards launchedWSSD 2002 catalyzedaction……The second half
  • 4. GREENGOAL2010Cape Town DeclarationResponsible tourism:• minimizes negative economic, environmental, and socialimpacts;• generates greater economic benefits for local peopleand enhances the well-being of host communities,improves working conditions and access to the industry;• involves local people in decisions that affect their livesand life chances;• makes positive contributions to the conservation ofnatural and cultural heritage, to the maintenance of theworlds diversity;• provides more enjoyable experiences for touriststhrough more meaningful connections with local people,and a greater understanding of local cultural, social andenvironmental issues;• provides access for physically challenged people; and• is culturally sensitive, engenders respect betweentourists and hosts, and builds local pride and confidence.
  • 5. GREENGOAL2010The momentum builds locally …• Responsible TourismManual (2003)• Responsible TourismHandbook (2003)
  • 6. GREENGOAL2010And internationally …• 2000 - Association of Independent Tour Operatorsadopts Responsible Tourism Policy• 2001 – Tearfund studies on consumer and operatorbehaviour indicate shift in consumer attitude• 2006 – members of Federation of Tour Operatorsadopt the FTO Responsible Tourism Declaration• 2006 – UK Ethical consumption report : 50% increasein household spend on Responsible Tourism operatorssince 2003• 2007 – IMEX Global Data exchange survey of Germancorporate and association buyers• 2007 – 1st “World Responsible Tourism Day”
  • 7. GREENGOAL2010Amongst us are world-class players…• Responsible TourismAwards (WTM)– 2004: Calabash Trust andTours; Grootbos PrivateReserve– 2006: Bicycle EmpowermentNetwork; Tswalu KalahariReserve; Dyer Island Cruise– 2007: Grootbos PrivateReserve– 2008: Voluntours• WTTC Tourism forTomorrow– Finalists 2008: GrootbosNature Reserve; Fair Trade inTourism
  • 8. GREENGOAL2010
  • 9. GREENGOAL2010
  • 10. GREENGOAL2010
  • 11. GREENGOAL20102nd International Conference on ResponsibleTourism in Destinations, Kerala, 2008The Good NewsSATSAFEDHASAFTTSATCD TrustCTTTECSA …..
  • 12. GREENGOAL2010But is our game strategysucceeding?Cause for Celebrationbut …• fragmentation• parallel efforts• pockets of excellence• often the same faces• opportunistic ‘greenwashing’• an inside storyand…
  • 13. GREENGOAL2010The other part of the story …Creating better places for people to live?
  • 14. GREENGOAL2010Keeping our eye on ALL the balls!!Economic EnvironmentalSOCIALENVIROECONResponsibleTourism is…‘tourism thatcreates betterplaces for people tolive in, and betterplaces to visit’
  • 15. GREENGOAL2010“Creating better places for people to live in and better places to visit”The other Goalposts
  • 16. GREENGOAL2010Rethinking our game strategy….• Eyes on all balls: interrelated and interdependentparts of sustainability• Everyone onto the field: more people, moreawareness• The right kit: targets and practical toolkits• Playing as a team: increased co-operation, morepartnerships• “Laduuuuma…..”: celebrating success withcredibility
  • 17. GREENGOAL2010Warming upNationalMinimumStandards forResponsibleTourismCape TownResponsibleTourismCampaign
  • 19. GREENGOAL2010DEAT: Preparing the pitch• Target 1: sustainability certificationschemes/agencies– Accreditation: quality assurance ofcertification products• Target 2: industry at large
  • 20. GREENGOAL2010MethodologyCurrent situationExisting schemesInternationalbenchmarkingDraft standardsand accreditationprocessConsultativestakeholdermeetingsImplementationPlan
  • 21. GREENGOAL2010Consultative mechanismsProjectmanagementgroupTechnicalworkinggroupIndustryworkshopswebsiteNationalSteeringcommittee“Creating better places forpeople to live in and better
  • 22. “Creating better places forpeople to live in and better
  • 23. GREENGOAL2010DEAT: NMSRTMinimumstandardsSustainableoperations &management(19)Social andculturalstandards(12)Environmentalstandards(12)Economicstandards(12)Aligned with GlobalSustainable TourismCriteria & NationalResponsibleTourism Guidelines& BEE ScorecardInterpretationguides• accommodation• tourism services• attractions• activities
  • 24. GREENGOAL2010CT Responsible Tourism CampaignTeamsResponsibleTourism PolicyMulti-departmentworking groupInternal processResponsibleTourism CampaignPlanCampaign ActionTeamMulti-stakeholderprocess“Going responsible”
  • 25. GREENGOAL2010Who are the players?The Responsible Tourism Policy applies to andcover:• the entire City of Cape Town as localgovernment structure,• the tourism industry within the municipalarea, and• the entire municipal area as tourismdestination.
  • 26. GREENGOAL2010Policy statementThe City commits to adopting ResponsibleTourism as a destination managementapproach (encompassing policy-making,planning, development, marketing,management and performanceassessment) to bring about positiveeconomic, social, cultural, andenvironmental impacts.Underpinned by triple-bottom line principles
  • 27. GREENGOAL2010Levers of change1. Planning2. Regulation3. Use of council immovable property4. Financial contributions by the City5. Supply chain management6. Performance management
  • 28. GREENGOAL2010Kit : policy implementation tools• Responsible Tourism Charter – destination,associations and enterprises• Responsible Tourism Advisory Team• Responsible Tourism Improvement Plans(City and tourism operators)• Awareness and capacity-building• Procurement support• Research and development
  • 29. GREENGOAL2010The Game Plan
  • 30. GREENGOAL2010LocalRT awardsRewarding actionsInformationgeneratorsEnterprisescorecardReporting actionsEnterpriseCharters& ActionplansAwareness• Infosessions• Website• Toolkits &guidelinesRTwebsiteNewsletterTradeshowsMediaitemsMarketingMonitoring & evaluationRTBarometerDestinationResponsibleTourismCharter
  • 31. GREENGOAL2010Destination prioritiesPRIORITYISSUEEnvironment Economic SocialWaterEnergySolid Waste, focuson plastic bottlesProcuremento localo preferentialEnterprisedevelopmentSkillsdevelopmentSocialdevelopmentASSOCIATEDINDICATORSWater use: Litre perbednight/staffmemberEnergy use: Kilowatthours perbednight/staffmemberWaste generation:Bottles used perbednight/pax/staffmemberWaste reduction:Proportion of bottlesreusedWaste recycling:Proportion of bottlesrecycledSpend onenterprises withindefined area as a %of total procurementSpend on BEEcomplaintenterprises as % oftotal procurementSum of % spend ofpost-tax profits onenterprise dev and% employee timecontributed overtotal mgt timeEnhanced revenueand/or cost savingsand/or twinninginitiatives facilitatedfor black SMME’s% of payroll spendon skillsdevelopment% CSI spend of post-tax profits
  • 32. GREENGOAL2010Are you ready to play?