Heidi Baron  GodoΩ  creative director, senior fashion editor,  marketing director, style raconteur
web:fashion/lifestyle    /e-commerce
Digital Launch:Created and launched online store for internationallyrenowned fashion destination Kirna Zabete, Soho, NYCVi...
Swanson VineyardsMission: develop and grow the direct-to-consumerbusiness at Swanson Vineyards exclusive Rutherfordestate ...
INSTANT NAPA NAPA         INSTANT         CABERNET                CABERNET            2008   20083 x 6”    3 x 6”         ...
Calypso St. BarthMission: Redesigned the Calypso St. Barth website toreflect the brand image and shopping experience of th...
print editorial + advertising    fashion      /beauty       /lifestyle
Mirabella Magazine: Senior Fashion EditorCovered the American + Italian Designer Markets, maintained closerelationship wit...
Print Advertising: Style Director, New York Times“Best of the Season” advertorial national gift guide published bythe NYT ...
promotion+special events     fashion       /beauty
Twist Creative:Cofounder + Creative Director Boutique Marketing+ Promotion AgencyAgency working with clients such as Ralph...
Clients:Swanson Vineyards, Kirna Zabete, Calypso St. Barth, Nike,Ralph Lauren Fragrances, L’Oreal, Helena Rubinstein, The ...
HBG
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
Heidi Baron Godoff Portfolio Sept2011 Rev6 1
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Heidi Baron Godoff Portfolio Sept2011 Rev6 1

  1. 1. Heidi Baron GodoΩ creative director, senior fashion editor, marketing director, style raconteur
  2. 2. web:fashion/lifestyle /e-commerce
  3. 3. Digital Launch:Created and launched online store for internationallyrenowned fashion destination Kirna Zabete, Soho, NYCVirtual e-commerce of the real store experience. Clean, elegant, witty.Recreated the luxury shopping experience and sense of beautyin a digital formatAchieved through creating compelling + aspirational weekly site updatesto highlight new merchandise.Created email blast stories around new products with quick turn-aroundto stay ahead of trends and move merchandise.Snappy tag-lines, edited and wrote short text.
  4. 4. Swanson VineyardsMission: develop and grow the direct-to-consumerbusiness at Swanson Vineyards exclusive Rutherfordestate and develop an upscale online experience tointroduce the brand to a national audience.Launched the Swanson digital wine shop: created brand + identityusing a playful, upscale + youthful lifestyle message to set Swansonapart from the traditional advertising + promotion coming out of theNapa Valley Wine industry.Created an e-commerce site with an editorial feel. Launched theAlexis’ blog for ‘the curious and eccentric’ visitor to the Napa Valley- more lifestyle in content, less wine.Created lower price point wine line + Sip Shoppe to attract a younger,cosmopolitan audience.
  5. 5. INSTANT NAPA NAPA INSTANT CABERNET CABERNET 2008 20083 x 6” 3 x 6” 2.5 x 6” 2.5 x 6”
  6. 6. Calypso St. BarthMission: Redesigned the Calypso St. Barth website toreflect the brand image and shopping experience of theinternational Calypso St. Barth stores. Easy, breezyisland-feel to simulate the original tiny store in St. Barththat Christianne Celle created back in the early 90’s.Created templates for easy product segmentation + functionality.Simplicity and beauty.(The real reason for the site update was to get the entire brand readyto be sold. Mission accomplished sold for $60 million in 2008)
  7. 7. print editorial + advertising fashion /beauty /lifestyle
  8. 8. Mirabella Magazine: Senior Fashion EditorCovered the American + Italian Designer Markets, maintained closerelationship with designers in that market.Sourced new Talent. Created compelling stories based on trends.Edited ‘the-best-of’ to highlight in the publications monthly issues.Directed + styled cover stories, monthly fashion spreads.
  9. 9. Print Advertising: Style Director, New York Times“Best of the Season” advertorial national gift guide published bythe NYT magazine. Arrived annually on the Sunday after Thanks-giving to launch the Holiday SeasonCovered fashion, beauty, home, technology, hottest gifts of the season.Created story concept, did market, edited the best for the upscaleNY Times reader.
  10. 10. promotion+special events fashion /beauty
  11. 11. Twist Creative:Cofounder + Creative Director Boutique Marketing+ Promotion AgencyAgency working with clients such as Ralph Lauren Fragrances.Created concept for major fragrance such as Romance, Ralph,Glamourous, Extreme Sport.Created + Produced Ralph Lauren Fragrances Launch Parties fornational + international press. Managed big budgets, crews, caterers,set designers, music + sound. In-store design and special events.
  12. 12. Clients:Swanson Vineyards, Kirna Zabete, Calypso St. Barth, Nike,Ralph Lauren Fragrances, L’Oreal, Helena Rubinstein, The New YorkTimes, Anne Klein, Barneys NY, Mirabella.Contact:heidi@heidibarongodoff.com, 917 881 9394
  13. 13. HBG

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