API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

* @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman @heidiharman Dev: Jacob Carlbog @jacobcarlbog

@heidiharman Heidi Harman / founder /* * Curious + highly limited programming skills * School of NewEconomy and Social Innovation, The Kaospilots, 2004. * Web Agencies, 2 years (Bazooka, Bleed, SYRUP) * Custumerside 2,5 years (IFL at Stockholm School of Economics) * Start-up RunAlong.se and Consulting 1,5 years * Founder of GeekGirlMeetup * < 1 Million SEK in soft funding * And now what?

@heidiharman Jacob Carlborg / developer * * Stockholm University where he studied system and computer game development for ﬁve years. * System/Ruby on Rails developer with a passion for beautiful code and using REST * Involved in the open source community focusing on the D programming language.

@heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution

@heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution = Social Running

@heidiharman Application Programming Interface * Case 1: PayPal in Wordpress * Case 2: Flickr as widgets on Blogs * Case 3: Google Maps on RunAlong * Case 4: TV4 Play API > web > iPhone > iPad(da) * Case 5: Spezify.com > organic image search

@heidiharman Thou shall not have to go to Legoland to experiance the joy of Lego, it shall be in every childs home.

@heidiharman Application Programming Interface € RunAlong API Cost of APi implemenetation is ≈50% of new deveopment. With updates for free, gives a strategic and R&D visedom - built in.

@heidiharman Application Programming Interface free RunAlong API Yes, we are planning one for non-profit orgnisations also.

@heidiharman Business development and API:s as strategy So what is strategy? Push your own site out as far out online as possible. Look at Facebook Graph (drewl). An API helps you do that. #clever #betterdistribution #afﬁliate #easy #onsite #offsite Can you help the end user be your best ambassador, by widgets. #clever #display Can you help others with a core competence, by doing what you do best? #clever #corecompetance

@heidiharman Advantages of an API as strategic business dev Customer perspective Common API Creator/ RunAlong.se Almost no dev time Support other sites, spread Share users technology for money, users A little implementation time Strategic alliances / PR Distributed site Let people do what they are Entrepreneurs intelligence Expanding areas of use best at.

@heidiharman Why the marketing dept will be happy * Longer time on site * Action> Returning viewers * More adviews * Content in Context

* @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman www.Twitter.com/heidiharman www.runalong.se http://blogrunalong.se www.twitter.com/teamrunalong www.HeidiHarman.com Dev: Jacob Carlbog @jacobcarlbog

@heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Content in Context Ads in Context

@heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Ads in Context

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API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

by heidi.harman on Sep 22, 2010

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API’s as a Monetizing Web Strategy at Disruptive Code #dcode 2010 Presentation Transcript