API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010
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API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

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DisruptiveCode API as Monetizing Web Strategy #dcode

DisruptiveCode API as Monetizing Web Strategy #dcode

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  • Quote is not mine, it’s been flowing around the Interwebz for some time but I’ve been unable to find reliable information on its origin. Do use it, just don’t attribute it to me
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  • <br />
  • Vinnova, techchrunch, <br />
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  • &#xF6;ppna dessa applikationer. <br />
  • &#xF6;ppna dessa applikationer. <br />
  • Cost of development ca 100% <br /> Cost of API ca 50% <br />
  • Cost of development ca 100% <br /> Cost of API ca 50% <br />
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 API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010 API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010 Presentation Transcript

  • * @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman @heidiharman Dev: Jacob Carlbog @jacobcarlbog
  • @heidiharman Heidi Harman / founder /* * Curious + highly limited programming skills * School of NewEconomy and Social Innovation, The Kaospilots, 2004. * Web Agencies, 2 years (Bazooka, Bleed, SYRUP) * Custumerside 2,5 years (IFL at Stockholm School of Economics) * Start-up RunAlong.se and Consulting 1,5 years * Founder of GeekGirlMeetup * < 1 Million SEK in soft funding * And now what?
  • @heidiharman Jacob Carlborg / developer * * Stockholm University where he studied system and computer game development for five years. * System/Ruby on Rails developer with a passion for beautiful code and using REST * Involved in the open source community focusing on the D programming language.
  • @heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution
  • @heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution = Social Running
  • @heidiharman Application Programming Interface * Case 1: PayPal in Wordpress * Case 2: Flickr as widgets on Blogs * Case 3: Google Maps on RunAlong * Case 4: TV4 Play API > web > iPhone > iPad(da) * Case 5: Spezify.com > organic image search
  • @heidiharman Thou shall not have to go to Legoland to experiance the joy of Lego, it shall be in every childs home.
  • @heidiharman Application Programming Interface € RunAlong API Cost of APi implemenetation is ≈50% of new deveopment. With updates for free, gives a strategic and R&D visedom - built in.
  • @heidiharman Application Programming Interface free RunAlong API Yes, we are planning one for non-profit orgnisations also.
  • @heidiharman Business development and API:s as strategy So what is strategy? Push your own site out as far out online as possible. Look at Facebook Graph (drewl). An API helps you do that. #clever #betterdistribution #affiliate #easy #onsite #offsite Can you help the end user be your best ambassador, by widgets. #clever #display Can you help others with a core competence, by doing what you do best? #clever #corecompetance
  • @heidiharman Advantages of an API as strategic business dev Customer perspective Common API Creator/ RunAlong.se Almost no dev time Support other sites, spread Share users technology for money, users A little implementation time Strategic alliances / PR Distributed site Let people do what they are Entrepreneurs intelligence Expanding areas of use best at.
  • @heidiharman Why the marketing dept will be happy * Longer time on site * Action> Returning viewers * More adviews * Content in Context
  • * @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman www.Twitter.com/heidiharman www.runalong.se http://blogrunalong.se www.twitter.com/teamrunalong www.HeidiHarman.com Dev: Jacob Carlbog @jacobcarlbog
  • @heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Content in Context Ads in Context
  • @heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Ads in Context