API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

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DisruptiveCode API as Monetizing Web Strategy #dcode

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  • Vinnova, techchrunch,



  • öppna dessa applikationer.
  • öppna dessa applikationer.
  • Cost of development ca 100%
    Cost of API ca 50%
  • Cost of development ca 100%
    Cost of API ca 50%






  • API's as a Monetizing Web Strategy at Disruptive Code #dcode 2010

    1. 1. * @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman @heidiharman Dev: Jacob Carlbog @jacobcarlbog
    2. 2. @heidiharman Heidi Harman / founder /* * Curious + highly limited programming skills * School of NewEconomy and Social Innovation, The Kaospilots, 2004. * Web Agencies, 2 years (Bazooka, Bleed, SYRUP) * Custumerside 2,5 years (IFL at Stockholm School of Economics) * Start-up RunAlong.se and Consulting 1,5 years * Founder of GeekGirlMeetup * < 1 Million SEK in soft funding * And now what?
    3. 3. @heidiharman Jacob Carlborg / developer * * Stockholm University where he studied system and computer game development for five years. * System/Ruby on Rails developer with a passion for beautiful code and using REST * Involved in the open source community focusing on the D programming language.
    4. 4. @heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution
    5. 5. @heidiharman What is RunAlong.se * * Running made easy * Map + Invites = visual results * Lets start a running revolution = Social Running
    6. 6. @heidiharman Application Programming Interface * Case 1: PayPal in Wordpress * Case 2: Flickr as widgets on Blogs * Case 3: Google Maps on RunAlong * Case 4: TV4 Play API > web > iPhone > iPad(da) * Case 5: Spezify.com > organic image search
    7. 7. @heidiharman Thou shall not have to go to Legoland to experiance the joy of Lego, it shall be in every childs home.
    8. 8. @heidiharman Application Programming Interface € RunAlong API Cost of APi implemenetation is ≈50% of new deveopment. With updates for free, gives a strategic and R&D visedom - built in.
    9. 9. @heidiharman Application Programming Interface free RunAlong API Yes, we are planning one for non-profit orgnisations also.
    10. 10. @heidiharman Business development and API:s as strategy So what is strategy? Push your own site out as far out online as possible. Look at Facebook Graph (drewl). An API helps you do that. #clever #betterdistribution #affiliate #easy #onsite #offsite Can you help the end user be your best ambassador, by widgets. #clever #display Can you help others with a core competence, by doing what you do best? #clever #corecompetance
    11. 11. @heidiharman Advantages of an API as strategic business dev Customer perspective Common API Creator/ RunAlong.se Almost no dev time Support other sites, spread Share users technology for money, users A little implementation time Strategic alliances / PR Distributed site Let people do what they are Entrepreneurs intelligence Expanding areas of use best at.
    12. 12. @heidiharman Why the marketing dept will be happy * Longer time on site * Action> Returning viewers * More adviews * Content in Context
    13. 13. * @heidiharman * API: a monetizing webstrategy Case study from startup RunAlong.se RunAlong.se Founder: Heidi Harman www.Twitter.com/heidiharman www.runalong.se http://blogrunalong.se www.twitter.com/teamrunalong www.HeidiHarman.com Dev: Jacob Carlbog @jacobcarlbog
    14. 14. @heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Content in Context Ads in Context
    15. 15. @heidiharman OtherSportSite.com One Two Three RunAlong Hopefully Ads in Context

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