¡Hola Mundo!     Or why should your Joomla based     extension/business speak spanishJandBeyond                           ...
Why spanish?
1. IntroductionIntroductory videohttp://www.youtube.com/watch?v=SAxp_7N2kqcJandBeyond May 2011                          4
2. The Spanish language in the                   worldJandBeyond May 2011                     5
Spoken by over 450 millions     nd 2 language of the world in native    speakers, behind chinese        rd    3 language o...
Predictions say that by 2050 spanish will surpass english and   become the second spoken      language in the worldJandBey...
Most studied foreign languages in the USJandBeyond May 2011                                 8
3. The Internet and the Spanish                   languageJandBeyond May 2011                      9
JandBeyond May 2011   10
JandBeyond May 2011   11
3. The Internet and the Spanish                   language               Internet users prefer contents in their own langu...
Hispanics are avid internet                                      searchers.                                      In fact, ...
3. The Internet and the Spanish                   languageJandBeyond May 2011                      14
Very diversified marketEurope – Spain (27 millions)Latin America – over 100 millions and growing(current average 30% inter...
4. The Spanish speaking                      JoomlasphereJandBeyond May 2011                        16
At least 4-5 active bloggers, two of which arenominated for the J.O.S.C.A.R.sUsing a dedicated hashtag in Twitter: #josñOn...
The Spanish speaking JoomlasphereJandBeyond May 2011             18
JandBeyond May 2011   19
JandBeyond May 2011   20
http://world.myjoomla.co.za/explore                      Government sites using JoomlaJandBeyond May 2011                 ...
English                                   ●                                    2nd biggest potential market               ...
Discussion:What are the possibilities for extension sellers andJoomla businesses in general to afford alocalization for th...
●   Community driven localization ●   Pay for translation and duplicate main content ●   Hire a spanish full-time collabor...
Thank you!                      www.gnumla.com                  Twitter - @gnumla - #josñ                   @isidrobaq - @...
Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011
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Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011

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Slides for presentation about Joomla and spanish market in JandBeyond Conference, that took place in Kerkrade (the Netherlands) in May 2011. Video available>> http://vimeo.com/24524923

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Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011

  1. 1. ¡Hola Mundo! Or why should your Joomla based extension/business speak spanishJandBeyond Isidro BaqueroMay 2011 Carlos M. Cámara
  2. 2. Why spanish?
  3. 3. 1. IntroductionIntroductory videohttp://www.youtube.com/watch?v=SAxp_7N2kqcJandBeyond May 2011 4
  4. 4. 2. The Spanish language in the worldJandBeyond May 2011 5
  5. 5. Spoken by over 450 millions nd 2 language of the world in native speakers, behind chinese rd 3 language of the world behind chinese and englishJandBeyond May 2011 6
  6. 6. Predictions say that by 2050 spanish will surpass english and become the second spoken language in the worldJandBeyond May 2011 7
  7. 7. Most studied foreign languages in the USJandBeyond May 2011 8
  8. 8. 3. The Internet and the Spanish languageJandBeyond May 2011 9
  9. 9. JandBeyond May 2011 10
  10. 10. JandBeyond May 2011 11
  11. 11. 3. The Internet and the Spanish language Internet users prefer contents in their own languageJandBeyond May 2011 12
  12. 12. Hispanics are avid internet searchers. In fact, latin american internet users have the highest search rate in the world. Colombia leads this ranking, with a search rate 75% higher than the worlds average Average searches per monthJandBeyond May 2011 13
  13. 13. 3. The Internet and the Spanish languageJandBeyond May 2011 14
  14. 14. Very diversified marketEurope – Spain (27 millions)Latin America – over 100 millions and growing(current average 30% internet penetration)The US hispanic markethttp://www.youtube.com/watch?v=3TUYxaggHIMJandBeyond May 2011 15
  15. 15. 4. The Spanish speaking JoomlasphereJandBeyond May 2011 16
  16. 16. At least 4-5 active bloggers, two of which arenominated for the J.O.S.C.A.R.sUsing a dedicated hashtag in Twitter: #josñOne very active group on LinkedinBlogs – 2 nominated for JOSCARSJandBeyond May 2011 17
  17. 17. The Spanish speaking JoomlasphereJandBeyond May 2011 18
  18. 18. JandBeyond May 2011 19
  19. 19. JandBeyond May 2011 20
  20. 20. http://world.myjoomla.co.za/explore Government sites using JoomlaJandBeyond May 2011 21
  21. 21. English ● 2nd biggest potential market ●Fastly growing ●Currently exploding ●Not saturated SpanishJandBeyond May 2011 22
  22. 22. Discussion:What are the possibilities for extension sellers andJoomla businesses in general to afford alocalization for their products/services?(in this case we talk about spanish, but it could beused with any other language)JandBeyond May 2011 23
  23. 23. ● Community driven localization ● Pay for translation and duplicate main content ● Hire a spanish full-time collaborator ● Premium affiliates / spanish partners ● Any more ideas?JandBeyond May 2011 24
  24. 24. Thank you! www.gnumla.com Twitter - @gnumla - #josñ @isidrobaq - @carcamJandBeyond May 2011 25

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