Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011
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Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011

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Slides for presentation about Joomla and spanish market in JandBeyond Conference, that took place in Kerkrade (the Netherlands) in May 2011. Video available>> http://vimeo.com/24524923

Slides for presentation about Joomla and spanish market in JandBeyond Conference, that took place in Kerkrade (the Netherlands) in May 2011. Video available>> http://vimeo.com/24524923

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Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011 Hola Mundo - Why should your Joomla based extension speak spanish - JandBeyond 2011 Presentation Transcript

  • ¡Hola Mundo! Or why should your Joomla based extension/business speak spanishJandBeyond Isidro BaqueroMay 2011 Carlos M. Cámara
  • Why spanish?
  • 1. IntroductionIntroductory videohttp://www.youtube.com/watch?v=SAxp_7N2kqcJandBeyond May 2011 4
  • 2. The Spanish language in the worldJandBeyond May 2011 5
  • Spoken by over 450 millions nd 2 language of the world in native speakers, behind chinese rd 3 language of the world behind chinese and englishJandBeyond May 2011 6
  • Predictions say that by 2050 spanish will surpass english and become the second spoken language in the worldJandBeyond May 2011 7
  • Most studied foreign languages in the USJandBeyond May 2011 8
  • 3. The Internet and the Spanish languageJandBeyond May 2011 9
  • JandBeyond May 2011 10
  • JandBeyond May 2011 11
  • 3. The Internet and the Spanish language Internet users prefer contents in their own languageJandBeyond May 2011 12
  • Hispanics are avid internet searchers. In fact, latin american internet users have the highest search rate in the world. Colombia leads this ranking, with a search rate 75% higher than the worlds average Average searches per monthJandBeyond May 2011 13
  • 3. The Internet and the Spanish languageJandBeyond May 2011 14
  • Very diversified marketEurope – Spain (27 millions)Latin America – over 100 millions and growing(current average 30% internet penetration)The US hispanic markethttp://www.youtube.com/watch?v=3TUYxaggHIMJandBeyond May 2011 15
  • 4. The Spanish speaking JoomlasphereJandBeyond May 2011 16
  • At least 4-5 active bloggers, two of which arenominated for the J.O.S.C.A.R.sUsing a dedicated hashtag in Twitter: #josñOne very active group on LinkedinBlogs – 2 nominated for JOSCARSJandBeyond May 2011 17
  • The Spanish speaking JoomlasphereJandBeyond May 2011 18
  • JandBeyond May 2011 19
  • JandBeyond May 2011 20
  • http://world.myjoomla.co.za/explore Government sites using JoomlaJandBeyond May 2011 21
  • English ● 2nd biggest potential market ●Fastly growing ●Currently exploding ●Not saturated SpanishJandBeyond May 2011 22
  • Discussion:What are the possibilities for extension sellers andJoomla businesses in general to afford alocalization for their products/services?(in this case we talk about spanish, but it could beused with any other language)JandBeyond May 2011 23
  • ● Community driven localization ● Pay for translation and duplicate main content ● Hire a spanish full-time collaborator ● Premium affiliates / spanish partners ● Any more ideas?JandBeyond May 2011 24
  • Thank you! www.gnumla.com Twitter - @gnumla - #josñ @isidrobaq - @carcamJandBeyond May 2011 25