Adv420 heesu park

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ADV420 final presentation by HEESU PARk

ADV420 final presentation by HEESU PARk

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Transcript

  • 1. Honda Company Heesu Park
  • 2. Intro.-The “Power of Dreams” is both the force and the philosophy that guide people to Honda.
  • 3. Targeted Audience Honda Motor generally targeted diversity ages between 20-60 of family members Honda supports ages between 20-30 of male racers Honda Jets supports ages between 30-40 business man who needs a personal jets to travel world
  • 4. Targeted Audience (Cont.) Honda also targets people’s ages over 50 on leisureNot onlyautomobiles, Hondasupports to producehousehold product.Mostly, ages of 30-50
  • 5. KPI (Key Performance Indicator) Attempt anCustomer’s survey Pursuit of adventure to the through Dealers Everyone’s Dream new market
  • 6. Big Ideas • Diversity of ages must use equallyConvenience • Easy to communicate with customer • Be creative than other competitor Unique • Follow the future trends • Lead the world with new possible thinking Innovative • Make it real “Dreams Come True” Being “Convenience, Unique, and Innovative” to attract more customer around the world.
  • 7. Tools & TacticsTV commercial is one of “Innovator” or “Earlythe best way to Social Media advertising can users” to advertise thecommunicate and connect customers on the product with word ofadvertise a product. web. mouth.
  • 8. Budget Honda Motors Digital Strategy (Total $70000) Planning ($14000) Build ($14000) Implementation ($7000) Management ($14000) Paid Media [Google Adwords] ($21000)
  • 9. Summary. Targeting an audience, Key Performance Indicators, Big Ideas, Tools & Tactics, and Budgets are the basic ideas to develop specific company with Digital Strategy
  • 10. Resources Honda Company (http://www.honda.com/) Honda Jets (http://hondajet.honda.com/) Honda Marine (http://marine.honda.com/)