0
Presentation on
Questionnaire Design
Introduction
• Information, everyone uses information to
make decisions about the future.
• If our information is accurate...
“BETTER INFORMATION USUALLY
LEADS TO BETTER DECISIONS “
• Therefore a crucial parts of good research is
concerned with mak...
Meaning of QUESTIONNAIR
A set of printed or written questions
with a choice of answers, devised for the
purposes of a surv...
Meaning of Questionnaire Design
• Designing a QUESTIONNAIR is not as simple
and easy as at first sight.
• A marketing rese...
–What type of information is to collected ?
–What types of questions are to be
formulated ?
–What should be the wording of...
• All these aspects require considerable time
and effort of the marketing researcher.
• If he is able to develop a questio...
Designing A Questionnaire.
(i.e. steps involved in questionnaire)
Decide the information required
Define the target resp...
Develop the question wording.
Put question into a meaningful order and
format
Check the length of the questionnaire
Pr...
1. Decide the information required.
The first step is to decide’ what are the things
one needs to know from the respondent...
2.Define the target respondent.
At the out set, the researcher must define the
population about which he/she wishes to
gen...
Choose the methods(s) of reaching your
target respondent.
• Personal interviews
• Group or focus interviews
• Mailed quest...
4.Decide the question content
Researcher must always be prepared to ask,” is
this question really needed??
There are only ...
5.Develop the question wording.
• It provide the respondent with an easy
method of indicating his answer- he does not
have...
6.Put question into a meaningful order and
format.
• Opening questions.
• Question flow
• Question variety
• Closing quest...
7.Check the length of the
questionnaire.
• In general it is best for a questionnaire to be
as short as possible.
• A long ...
8.Pre-test the questionnaire.
• Test the questionnaire on a small sample of
your subject first this is possible at least i...
10.Develop the final survey form.
It means designed questionnaire will
be administered among the selected
sample responden...
The advantages of questionnaires
• Practical
• Large amounts of information can be collected
from a large number of people...
• The results of the questionnaires can usually
be quickly and easily quantified by either a
researcher or through the use...
The disadvantages of questionnaires.
• Is argued to be inadequate to understand
some forms of information - i.e. changes o...
• People may read differently into each question
and therefore reply based on their own
interpretation of the question - i...
Any Questions
steps in Questionnaire design
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Transcript of "steps in Questionnaire design"

  1. 1. Presentation on Questionnaire Design
  2. 2. Introduction • Information, everyone uses information to make decisions about the future. • If our information is accurate, we have a probability of making a good decision. • If it is incorrect, our ability to make a correct decision is diminished.
  3. 3. “BETTER INFORMATION USUALLY LEADS TO BETTER DECISIONS “ • Therefore a crucial parts of good research is concerned with making sure that the QUESTIONNAIR design addresses the needs of research..
  4. 4. Meaning of QUESTIONNAIR A set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study. Example: question sheet, set of questions, survey form, form.
  5. 5. Meaning of Questionnaire Design • Designing a QUESTIONNAIR is not as simple and easy as at first sight. • A marketing research, intending to collect primary data, is required to be extremely careful in deciding the following quarries:
  6. 6. –What type of information is to collected ? –What types of questions are to be formulated ? –What should be the wording of each question ? –What should be their sequence ? –What should be the layout of the questionnaire ? –How to undertake pretesting of the questionnaire? –How to finalize the QUESTIONNAIR ?
  7. 7. • All these aspects require considerable time and effort of the marketing researcher. • If he is able to develop a questionnaire suitable for his purpose, he will find that his efforts of designing a questionnaire would be fruitful.
  8. 8. Designing A Questionnaire. (i.e. steps involved in questionnaire) Decide the information required Define the target respondent. Choose the methods(s) of reaching your target respondent. Decide the question content
  9. 9. Develop the question wording. Put question into a meaningful order and format Check the length of the questionnaire Pre-test the questionnaire. Develop the final survey form.
  10. 10. 1. Decide the information required. The first step is to decide’ what are the things one needs to know from the respondent in order to meet the survey’s objective?
  11. 11. 2.Define the target respondent. At the out set, the researcher must define the population about which he/she wishes to generalize from the sample data to be collected.
  12. 12. Choose the methods(s) of reaching your target respondent. • Personal interviews • Group or focus interviews • Mailed questionnaires • Telephone interview
  13. 13. 4.Decide the question content Researcher must always be prepared to ask,” is this question really needed?? There are only 2 occasions when seemingly ”redundant” might be included: • Opening questions that are easy to answer. • “Dummy” question can disguise the purpose of that survey and/or the sponsorship of the study
  14. 14. 5.Develop the question wording. • It provide the respondent with an easy method of indicating his answer- he does not have to think about how to articulate his answer. • Responses can be easily classified, making analysis very straight forward • It permits the respondent to specify the answer categories most suitable for their purpose.
  15. 15. 6.Put question into a meaningful order and format. • Opening questions. • Question flow • Question variety • Closing question
  16. 16. 7.Check the length of the questionnaire. • In general it is best for a questionnaire to be as short as possible. • A long questionnaire leads to a long interview and this is open to the dangers of boredom on the part of respondent.(and poor considered, hurried answers)
  17. 17. 8.Pre-test the questionnaire. • Test the questionnaire on a small sample of your subject first this is possible at least it on colleagues or friends. • The aim here to detect any flaws in your question and correct these prior to main survey.
  18. 18. 10.Develop the final survey form. It means designed questionnaire will be administered among the selected sample respondents to the study.
  19. 19. The advantages of questionnaires • Practical • Large amounts of information can be collected from a large number of people in a short period of time and in a relatively cost effective way • Can be carried out by the researcher or by any number of people with limited affect to its validity and reliability
  20. 20. • The results of the questionnaires can usually be quickly and easily quantified by either a researcher or through the use of a software package • Can be analyzed more 'scientifically' and objectively than other forms of research
  21. 21. The disadvantages of questionnaires. • Is argued to be inadequate to understand some forms of information - i.e. changes of emotions, behavior, feelings etc. • There is no way to tell how truthful a respondent is being • There is no way of telling how much thought a respondent has put in • The respondent may be forgetful or not thinking within the full context of the situation
  22. 22. • People may read differently into each question and therefore reply based on their own interpretation of the question - i.e. what is 'good' to someone may be 'poor' to someone else, therefore there is a level of subjectivity that is not acknowledged • There is a level of researcher imposition, meaning that when developing the questionnaire, the researcher is making their own decisions and assumptions as to what is and is not important...therefore they may be missing something that is of importance
  23. 23. Any Questions
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